Louisa Chan

Resources & Tips: Nov 16 2012

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New Facebook Notification

New Facebook Features: Get Notifications.


How’s preparation for Thanksgiving coming along? Recipes and holiday plans all set?

Next week will be a busy week and Small Business Saturday is just around the corner! If you are a small business owner and need some online work done (Website, Pinterest, Facebook or LinkedIn etc) just reply to this mail and we’ll be in touch with our special rates – just for small businesses.

Lots of changes on Facebook and Pinterest since my latest tutorial. I’ll be doing some updates so you can tap into the latest features. If you have a special preference let me know!

Marketing
1 – Pinterest Launched Business Pages
2 – Is Instagram on the Web Worth It for Your Business?
3 – AmEx Ties Up with Location Based Offers For Holidays
4 – Does Google Really Prefer Responsive Mobile Sites?
5 – 7 E-Commerce Errors to Correct by Cyber Monday
6 – Sell With An Irresistible Offer [Podcast]

Business Building Mindset
1 – Secrets of High Achieving Small Businesses
2 – The Best Measurement For Success: Happiness

Holiday Special
1 – The 12 Online Scams of Christmas [INFOGRAPHIC]


If you find these tips helpful and would like to also receive them as they are released as well as other training and tutorial you can leave your name and email in the box below and we’ll make sure you get your those as well.

Happy Diwali and Awal Muharram

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Diwali, DeepavaliHappy Diwali and Awal Muharram.


We have 2 public holidays this week and I like to take this opportunity to wish my Hindu and Malay friends A Happy New Year. You see, the New Year started for the Hindus with Diwali. And tomorrow my Malay friends will be celebration their New Year with Awal Muharram.

So Diwali or Deepavali is the Festival of Lights. We have the usual spring cleaning, the welcoming of the new and the celebration of good over evil.

Wait. Did I just touch on ethics here?
But Diwali is the celebration of light over darkness; of good over evil. And that is true for businesses as it is true in personal life.

Businesses are run by people. Businesses shine and attract clients just as leaders do. But Nobody wants to have anything to do with businesses that hide behind the veil of darkness or those that do not honor goodness, however these are defined.

I don’t think I know of anyone who is completely good or evil. And nobody starts out wanting to be evil. But we make choices all the time that could be categorized as good or evil. And if we give in to darkness just a little bit too often, that may become a habit which will lead to the beginning of the end of our business (and lives).

So what does choosing good over evil mean in the context of your business? I’ll start with the obvious (but still neglected sometimes). Feel free to add to the list. This is a very long list so I won’t include everything here.

 
Choose Good
1 – Add Value, and contribute. Play nice and be Professional. Business transactions need to provide a win-win situation for both parties. Taking advantage of others is at the extreme dark end.

2 – Be Authentic, upfront and true. No need to hide behind anonymity or vagueness. Be proud of who you are and what you stand for.

3 – Mean What You Say and Follow Through. Let your words carry weight. Let your “Yes” be “Yes”. There was no need for contracts in the olden days. These days, contracts are sometimes signed and yet not honored.

4 – Respect and Honor Others and Their Time. Show up on time and deliver on time. The “I am on the way now” story and the last minute “something urgent just happened and I had to reschedule” will not leave a positive impression. You lose the respect of others when you do not respect your own words.

5 – Respect Others and Honor Their Space  That means not making decisions on others’ behalf. The light of your wisdom and experience will attract others to you. Compelling and forcing will only push them further away.
6 – Be Considerate. Appreciate and Reciprocate.

7 – Acknowledge and Take Action. How else do businesses expect to win deals or build relationships? If they do not respond to quires and issues or leave them unresolved?
8 – Your turn! Leave your version at the comments below …


More Than 50 Shades Of Grey
There could potentially be more than 50 shades of grey. But some things are really straight forward when you get down to the root. The underlying principle I think is “Love and Respect”. 

Happy Diwali. May your light shines ever brighter and your business flourishes in the New Year!

photo credit almostinfamous  

Resources & Tips: Nov 9 2012

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Kuala Lumpur Skyline
Kuala Lumpur Twin Tower At Night

Website Mistakes, SEO, Google+ Local Pages, Mobile Marketing Tool and more…

Welcome to another edition of great resource for growing your business online.


I just came off the phone chatting with a well established medical specialist who has started a wave of social connection in Kuala Lumpur, Malaysia. I’ll be putting up the audio file so you can listen in on our conversation.  Watch this space!

This week, I am going full steam with preparation for new training workshops [including one on mobile marketing] as companies race to utilize their training fund before the year ends. We also renewed contracts with clients for another year of service, talked about new areas of growth with strategy sessions, email marketing and content development. 

If you like help with your online marketing, contact us and we can discuss ways where we can offload  some of your work and help you get more results. 

Verified you Pinterest account yet? This week, Pinterest rolled out Secret Board and Instagram rolled out web profile. Instagram started out with the users’ mobile experience in mind and only introduced web profile today. Think Mobile. Mobile is Huge.

They almost skipped the entire web experience. With the new web profile Instagram is still mobile centric; you still can’t upload photos via the web.  If  you like to have your site mobile friendly, let us know.

This week I picked articles that discussed website, SEO, Geo Local Searches as well as something on Mobile Marketing. If you come across helpful articles just send those in and we’ll publish them here as well!
 
Marketing
1 – Losing Customers Because of These 5 Small Business Website Mistakes?
2 – How to Optimize Your Site for Search Without Actually Doing SEO
3 – Google Starts Shutting Down Its City Pages, Shifts To Google+ Local
4 – Six mobile marketing tools fit for small and local businesses
5 – Now You Can Sell Products Via Instagram, With Chirpifys
6 – Why Most Social Strategies Fail

Business Building Mindset

1 – 8 Things Remarkably Successful People Do
2 – Thick Skin Thinking: How To Use Negative Feedback To Your Advantage

Reflection
1 – Be Happier: 10 Things to Stop Doing Right Now


If you find these tips helpful and would like to also receive them as they are released as well as other training and tutorial you can leave your name and email in the box below and we’ll make sure you get your those as well.

photo credit stuckincustom

Mobile Marketing Too Important To Be Ignored For Your Business

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Mobile Users Surpassing Desktop Users by 2014

Mobile Marketing

We have a global population of 7 billion people with 5.9 billion of them on mobile phones;1.2 billion of these are accessing the web through their mobile phones [figures varies slightly depending on time and scope of survey].

In the US, 46% of adults have smart phones with two thirds of them connecting to the net via their phones.

In case you are wondering, mobile web subscriptions out numbered fixed line broad band subscriptions by 2:1 in the US. Mobile is not going away but will only gain momentum.

What Do People Use Their Phones For?
People have their mobile device within easy reach all day long 24/7. They use it to read news, check email, send text (and read) messages, take photoes, pin pictures, do IMs, Facetime and chats. And oh sometimes, they use their mobile phones to make calls.

47% use it for searches for local stores; where to eat, shop or look for services they need. They do these on the go. It is not surprising that 20% of all Google Searches are now reported to be done on mobile devices. Light bulb moment?

If they find your site on their phone but it does not give them a pleasant experience; they will leave. And they are not likely to come back again. The perception of your brand has been affected by their mobile experiences.

Do You Know What Their Experiences Are Like? Your market Is:
– using small hand help devices with tiny screens
– using different models with different sizes
– using relatively expensive data plans
– don’t have both hands free as they are on the go
– probably rushing along and only scanning their phones

How Mobile Ready Are Businesses?
Although 72% of mobile users say it’s important to them that websites are mobile-friendly, 96% have visited sites that do not work well on their devices. In fact half of small local businesses still do not have a web presence (web site). 26% of them have some sort of mobile friendly site and less than 14% have mobile sites.

So How Do You Get Mobile Ready?
– Get an app? Native or web?
– Get a mobile site? Or should you just have a mobile friendly site?
– Get some QR code and put them on your products, avatar or stationary?

Let me just say here that it is not about the gadget you use as it is about the strategy that caters to the users’ total mobile experience. I have scanned QR codes that took me to sites that do not show up on my phone. I have also received lots of spam text messages which does nothing to attract me to the  brand but pushes me away.

Want to find out more about getting Mobile Ready, Stay tuned …
Related posts on Mobile Marketing  

Infograph credit: Hua Marketing, Trinity Digital Marketing

Resources & Tips: Oct 26 2012

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holiday in Malaysia

LINESPACE
Selamat Hari Raya to all friends celebrating Hari Raya Haji! Another long weekend for relaxation and rejuvenation!

A 2-hour acupressure massage started my detox weekend. Fruit juices and green tea fuel my creativity for a mobile marketing training I am preparing.

How are you spending your weekend? Halloween parties?

I didn’t send out any updates last Friday; I was conducting a 3-day in-person workshop.

This week I pick a few articles with great tips on essential business mindsets and skills as well as tips on Marketing.

Social Media and Marketing
Take Advantage of Pinterest’s “Buying Intent”
Facebook Expands Demographic Post Targeting
Important Facebook Tips For Chiropractors & Therapists
5 Barriers to a Small Business Content Marketing Plan
Signs of Mobile Marketing Gaining Momentum now

Business Building Mindset and Skills
What Fears Are Holding Your Small Business Back?
5 Tips for Communicating Well (and Increasing Sales)
24 Ways To Be Uncommonly Productive Today

Reflection
10 Things To Give Up To Move Forward
Results Show Up When You Do


OK, that’s all for now! If you want us to share your success stories or interesting things that you are doing in your business send those in and we can all share your joy!

Photo credit: ceekay
 

Why You Need A Strong LinkedIn Profile For Your Wellness Business

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LINESPACE

LinkedIn For Wellness ProfessionalsWant To Be Found On The World’s Largest Networking Platform?

If you don’t have the time or resources to join all the global trade fairs, exhibitions or business networking events and conferences to promote your business you could try joining LinkedIn.

What is LinkedIn?
It is not the biggest or hottest social media platform. But it is the world’s largest professional networking site where 165 million active business decision makers connect and network. These professionals make at least 107,000USD a year and are willing to invest in solutions that solve their problems.

What Do People Use LinkedIn For?
Professionals typically join LinkedIn because they want to:

  • Connect with other Professionals in the industry for potential business ventures
  • Reconnect with ex-colleagues or course mates and exchange business ideas
  • Get introduced to new contacts for potential new ventures
  • Look for specialists or experts for an issue they want to solve
  • Get found and show case their own expertise or businesses


It is obvious that people come to LinkedIn with a business frame of mind. They are looking to do business on LinkedIn. Are they going to find you there?

According to Hubspot
LinkedIn is said to generate the highest visitor-to-lead conversion rate; 3 times higher than Twitter or Facebook. It is the best social networking site for getting more new contacts for your business; sometimes referred to as lead generation.

LinkedIn is especially important for B2B
If you are a chiropractor, a massage therapist or a wellness practitioner looking for corporate clients i.e. you want to help clients from a sports association or people from a particular company, then this is the place for you to be found by corporate personnel looking for your expertise.

Here’s a FREE LinkedIn report I put together that will help you set up an optimized profile on LinkedIn. It will show you:

  • Why you need to be on LinkedIn
  • How to get found and show up on LinkedIn
  • How to grow your connection effectively and professionally


If you are looking for business-minded professionals with spending power, you’ll want to get this 35-page LinkedIn report. CLICK HERE for FREE report: “Get New Contacts With LinkedIn”.



Important Facebook Tips For Wellness Practitioners

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Important Facebook Tips For Chiropractors And Massage Therapists


Pink Facebook For Wellness Practitioners

As promised, the free video tutorial on “How To Use ‘Free’ Facebook for Chiropractors and Massage Therapists” is now ready for you.

This was the second most requested topic from the recent survey you participated in (the most requested tutorial was on “How To Set Up Your Own Blog Site“).

As I shared in last Friday’s update, Facebok now has 1 billion active accounts generating leads for 73% of B2C businesses (that’s you).

But there are lots of traps you can fall into when promoting business on Facebook and you don’t want to get your pages shut down.

Learn how to do it the right way.

Here’s a tutorial I recorded for you. It’s the pink Facebook, it is visual-based and designed for the wellness industry.

The videos take about 15 minutes and I have broken them down into 5-minute chunks. Make sure you watch all 3 videos all the way to the end.

Click HERE and let me know how your Facebook Marketing goes.

photo credit: iconbug
 

Resources & Tips: Oct 12 2012

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16 tips for picking start up names, locating customers from Foursquare & scary Facebook mistakes 

A thundering week with lightning and flash floods but I like the freshness after the rain.

It breathes of hope and vitality!

LinkedIn introduced a new company page layout, notification, endorsement and a feature to follow influencers.

And Facebook passed its 1 billion users mark, introduced real gifts, removed some fan pages and deleting fake likes. Yes Red Bull lost 117,780 fake fans in a day.

LinkedIn Report and Facebook Tutorial.
So I’m busy preparing updates to my LinkedIn report and putting finishing touches to the free Facebook tutorial to be released to you next week. Stay tuned!

eMail Marketing System
This week we had quite a few discussions with different clients on best practices in setting up an email system. One that allows you to keep in touch with your readers.

I put up a simple process flow so anyone who wants to know more can read it here. You can incorporate this with the website you set up and it will make it many times more powerful.

OK, so here’s this week’s news and tips for you.

Social Media
1 – 5 Scary Mistakes to Avoid on Facebook
2 – Small Businesses Can Locate Customers Through Foursquare
3 – 20 Brands Lost Facebook Likes Through The Fake Fan Purge
4 – Mobile Now Over 16 Percent Of Total Web Traffic
5 – 2,500,000,000 Googling Local Business Everyday
6 – Importing Contacts For eMail Marketing

Business Building
1 – 16 Tips For Picking The Start Up Name
2 – The Importance of Having A Dynamic, Useful Website

Quote for the Week
“Don’t judge each day by the harvest you reap
but by the seeds that you plant.”~ Robert Louis Stevenson

OK, that’s all for now! If you want us to share your success stories or interesting things that you are doing in your business send those in and we can all share your joy!


Photo credit: paladinsf
 

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About Louisa Chan

Louisa is an Author, Content Strategist, Coach and Trainer. She helps you build rewarding businesses so you have the time to serve bigger purposes.

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Get in touch anytime if you would like to find out more about having public or in-house corporate training or for for coaching for online teaching or content creation.