Mobile Users Surpassing Desktop Users by 2014
We have a global population of 7 billion people with 5.9 billion of them on mobile phones;1.2 billion of these are accessing the web through their mobile phones [figures varies slightly depending on time and scope of survey].
In the US, 46% of adults have smart phones with two thirds of them connecting to the net via their phones.
In case you are wondering, mobile web subscriptions out numbered fixed line broad band subscriptions by 2:1 in the US. Mobile is not going away but will only gain momentum.
What Do People Use Their Phones For?
People have their mobile device within easy reach all day long 24/7. They use it to read news, check email, send text (and read) messages, take photoes, pin pictures, do IMs, Facetime and chats. And oh sometimes, they use their mobile phones to make calls.
47% use it for searches for local stores; where to eat, shop or look for services they need. They do these on the go. It is not surprising that 20% of all Google Searches are now reported to be done on mobile devices. Light bulb moment?
If they find your site on their phone but it does not give them a pleasant experience; they will leave. And they are not likely to come back again. The perception of your brand has been affected by their mobile experiences.
Do You Know What Their Experiences Are Like? Your market Is:
– using small hand help devices with tiny screens
– using different models with different sizes
– using relatively expensive data plans
– don’t have both hands free as they are on the go
– probably rushing along and only scanning their phones
How Mobile Ready Are Businesses?
Although 72% of mobile users say it’s important to them that websites are mobile-friendly, 96% have visited sites that do not work well on their devices. In fact half of small local businesses still do not have a web presence (web site). 26% of them have some sort of mobile friendly site and less than 14% have mobile sites.
So How Do You Get Mobile Ready?
– Get an app? Native or web?
– Get a mobile site? Or should you just have a mobile friendly site?
– Get some QR code and put them on your products, avatar or stationary?
Let me just say here that it is not about the gadget you use as it is about the strategy that caters to the users’ total mobile experience. I have scanned QR codes that took me to sites that do not show up on my phone. I have also received lots of spam text messages which does nothing to attract me to the brand but pushes me away.
Want to find out more about getting Mobile Ready, Stay tuned …
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Infograph credit: Hua Marketing, Trinity Digital Marketing
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