Louisa Chan – Page 26

How To Update Facebook Page With Your Mobile Phone

May 25, 2011 by Louisa Chan Leave a Comment

How To Do Mobile Upload To Facebook Page

We talked about using Facebook Business Pages for business purposes in our previous posts. One thing you’ll want to do is to keep content on your Business Page (or Fan Page) fresh and interesting.

You do not need to update it everyday, but whatever frequency you have decided on, you want to be consistent in posting.

That way, your readers get fresh updates, tips and resources from you on the latest development and trends and are kept in the know. They also have a reason for coming back to your page again and again.

Updating Facebook Page with Your Mobile Devices

We are not at our desk with our PC all the time, but we are with our mobile devices all the time. Wouldn’t it be great if we can update our Facebook Fan Page while we are on the go, during the day when we are out and about using our mobile phones or mobile devices such as your iPad, iPod, iPhones or tablets?

Well. you can do that. And here’s how, just follow instructions in this 2-minute video:

[S3VIDEO file=’freeline/lms/Upload2Page.mp4′ bgimage=’http://www.AbundantLivesCoaching.com/myblog/wp-content/uploads/2011/05/upload.png’ height=’240′ width=’320′ sitemap=’true’ thumbnail=’http://www.AbundantLivesCoaching.com/myblog/wp-content/uploads/2011/05/upload.png’ redirect=’http://SynergyMarketingPro.com/1HourSocialMedia’ wmode=’transparent’]
You can watch this video on my Facebook Page here Using the Right Facebook Page.

Now you can not only update your status with text but with photos. So the next time you are at an event or seminar or when you are out and about and you see something that you want to share with your Facebook Fans – just snap a photos and upload that to your Facebook Page!

Keep Your Facebook Content Fresh and Interesting
Remember to keep your Facebook Page fresh – with new and valuable content. Your visitors need a reason to come back and visit your Page as well as to recommend it to others. Having a Facebook Page does not guarantee that your fan base will grow. You need to work it.

If you like this post, feel free to pass this on and share this with your contacts. Also remember to leave me a comment of two below! For more tips on how to use social media for your business, click here.

7 Tips To Using Facebook Fan Pages

May 19, 2011 by Louisa Chan Leave a Comment

Sign Up For Facebook Fan Page – Everyone’s Doing It

More people see the need for a Facebook Page for business purposes. And I see more Facebook Pages popping up everywhere these days.

In fact some people create tons of pages.

Now while it is not hard to create a Facebook Page, you do need to know how to optimize your page so that it helps in your total marketing mix.

If you were to create a beautifully looking landing tab without the fundamental marketing strategies behind the structure, it is not going to do much.

It’s like creating the many lonely blogs out there in cyber land. There are millions of blog sites but not many are bringing in business to the site owners although they may look flashy and colourful with lots of graphics.

So Is The Facebook Welcome Tab The Answer To Great Fan Pages?

I am also seeing more people using special welcome tabs (some people call it a Facebook Landing tab). That is where the Page Administrators will typically encourage visitors to join their page and click the Facebook Like Button.

Yet it is not often that I see administrators giving visitors a reason to “like” the page!

Consider these two scenarios. You are using Facebook for business purpose and you created a 2 different Facebook Pages. On Page A you uploaded a video or a report that highlighted some trends or gave some marketing strategies or tips with a follow up call to join the page.

On the other hand, you have Facebook Page B with a big red arrow pointing at the Like Button and asks others to “Please like my page and help my page grow”.

If you were the visitor, which one will you “like” or join?
Having a welcome tab by itself will not help too much, marketers’ need a new mentality.

Using Facebook For Business Needs A New Mentality

A. Marketers need to turn from being self cantered to customer centered. Prove yourself worthy and contribute before you make any offers. Facebook Page is definitely not a place for marketers to squeeze everything out of your prospects and customers.

Facebook is a social network platform, where people engage with each other and connect. Visitors will not stay or engage if you are only out to get as much as you can from the community.

B. If you are in business then you will know that support is paramount.
Never ignore your clients’ and prospects’ requests or queries unless you want to lose them.

Facebook is actually a great place to tap into your clients’ mind, listen to what your clients want and then cater to those needs. Think about what solutions you can offer your visitors and see if your fan page will steadily grow.

C. Hard selling will not work on social media platforms. Facebook dislike spammy links and if you do it once too often your fans will ignore you!

D. Merely doing fan exchange or even buying fans will not bring sustaining growth to your Facebook Page.

And my point is not to upset you but to point out that while this may temporarily increase your fan base, you really do want to have real people who are interested in the cause you are promoting on your page.

Surely you want to talk to and help people who are looking for solution with you and not just want some empty shells who have no real interests in your topic?

E. Do not repeat the same message 50 million times by recycling them. It gets boring and things are always changing in every field, Surely you would have updates and new trends to talk about? At least talk about if from a slightly different angle.

F. Do not merely post links to article or videos without giving you own view. As a brand and an expert others are interested in your insights and strategies. Just slapping a post onto the wall as a quick way of getting on with social media gives little value.

G. Quantity of fans means nothing if you do not care about what your fans are looking for. Your fans will probably also not care about what you post on the page either. So all you have are numbers on your page; liveless.

In the next post, we will talk about the sure way to grow your fan page. Stay tuned and remember to leave me a comment or two or sign up for our newsletter here.

How To Use Facebook Marketing – Some Guidelines

May 17, 2011 by Louisa Chan Leave a Comment

Have you signed up for Facebook yet?

Facebook Login

Are you using Facebook marketing for your business? Statistics tells us there are now 660 millions users on Facebook and counting.

However, when I ask the above questions to people I know, I normally get the following response:

A. “Yes, I have a Facebook Profile account and I use it to chill and hang out with friends. I sometimes play Facebook games, connect with family and hook up with old friends.”

B. “No, I deactivated or deleted my account because it is sucking up my time. And everyone seems to know everything about yon on Facebook and I don’t like that.”

C. “Yes, I have at least 20 Facebook accounts, and this is the new platforms where I can really crush it and get 2000 fans in 48 hours.”

D. “And then there are those who see the power and influence of Facebook but are not quite sure how to best use it for their business.”

I have been using Facebook since 2008 and although initially was reluctant to give it too much attention (hey I understand your concerns, I once had those fears too), I have since taken a much closer look at using Facebook as a marketing tool through social networking and now I see the potential power of Facebook Marketing.

Using Facebook marketing for your business

If you are reading this post, I am assuming you are not about using it to pass time or de-stress.

In this article, I will concentrate on talking about using Facebook for advancing your business purpose i.e. to promote a cause that you are passionate about whether it is for financial gain or a charitable cause.

Using Facebook As Marketing Tool

May I suggest we start with reading the terms and conditions here or refer to this video on Facebook Page versus Facebook Profile Account for guidelines.

Guidelines are laid out clearly but not many are aware of them and many more are not following Facebook’s guidelines.

Facebook is strict in monitoring and enforcing their rules so do not be surprise if you account is closed down when you misuse it. They sometimes do give you warnings but don’t be surprised when they do not.

Since there are still people using their Facebook profile account for business purposes, I feel I need to address the following before I move onto talk about Facebook Fan Pages.

Here’s a list of “should not do” if you are using Facebook Personal Account (You can probably add more to the list):

Not use your Facebook profile account to promote your products and services. Facebook can close down your account when you do this. All your effort will be gone.

Not sign up for multiple Facebook accounts because you are only allowed one account per person.

Definitely not add 50 friends a day just to boost your friend count – especially of people you do not know. If you have too many pending friend requests, Facebook will issue you a warning not allow you to add more friends.

Not promote your own affiliate links on others’ walls. That’s their space, their home and we need to respect it.

Not tag a whole group of people in irrelevant photos especially when these people do not know each other.

Not send private messages asking others to buy your products or join you a new opportunity when you have not taken an interest in or “talked to “ and “connected with” your readers.

Not send out friend request without a message and without letting others see your info tab. This is really just common sense but I am still seeing this. How can one decide if he/she wants to befriend you if you do not let them know anything about you?

Also show your face, be real, be authentic. Your profile picture needs to show who you are very much like when you are making real friends at an event or group function. Nobody wears a mask at meet ups with hidden agenda unless it is a masqurade?

That is quite a long list here. If you have any to add to this, please feel free to do so in the comment box below.

In the next post, I will talk more about using Facebook Fan Pages for Facebook Marketing. Stay tuned.

What are your thoughts? Do you have more that you want to add to the list?

QR Codes Making Appearances In Kuala Lumpur

April 14, 2011 by Louisa Chan 1 Comment

Do You Like This QR Code? — Get Read @ Ez.com/getereader. Scan This Code With Your Phone And See What Happens

You may have seen these strange little square boxes popping up in town, on name cards, magazines, shopping windows, product packaging, clothing tags, billboards, and even on T-shirts and stationeries.

These called QR codes short for Quick Response codes. Sometimes they are referred to as 2D Bar codes. They were first developed in 1994 by Denso- Wave Corporation in Japan.
These codes are readable by QR barcode readers and camera phones. Why do you need to know about QR codes? They can hold lots more information and marketers are using this tool reach prospects and consumers, to brand and provide information.
Japan, Korea and European countries have already been using these. US and the rest of Asia is now picking up in adoption rate. QR scanning is most definitely on the rise.
According to this info graph put together in Jumpscan, there is with a 1200 percent increase in scanning from July to December in 2010 alone. That is very healthy adoption rate.
Not only are the big brands are using them to assist with marketing efforts, small businesses and local businesses are also using them in all kinds of new ways to reach consumers.

This info graph is compiled by JumScan, more information at Mashable. You can scan the AR Codes here and see hos this works.
Most often these QR codes bring you to the company’s product websites or to user review pages that gives information that helps you decide whether or not to buy a particular product or not.
I have my QR code on my business cards so my contacts only need scan the code instead of having to type in long URLs on their tiny QWERT keyboards to get to my site. And once it is scanned, it remains in their phone – I don’t run the risk of them misplacing my business cards.
Offline groceries stores and food brands are also using these codes on the actual fruits and wrappers. One scan and you can see relevant nutritional and/or ingredient information about the product. Clients appreciate having more information before they make the purchase and these codes direct them to sources of data.
Business will display more QR Codes as there are more smartphone users. I saw it recently in a popular shopping mall in Kuala Lumpur on the front panel window of the store. Having a QR code alone may not increase your marketing effort but incorporating it into your total marketing plan will certainly make a difference.
Do you have a QR scanning application installed on your smartphone? You can download your bar code reader here, and it’ll decode these QR codes when you scan them with your phone. Try it.

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