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You are here: Home / Archives for Facebook For Business

7 Tips To Using Facebook Fan Pages

May 19, 2011 by Louisa Chan Leave a Comment


Sign Up For Facebook Fan Page – Everyone’s Doing It



Facebook Welcome Tab
Facebook Welcome Tab

More people see the need for a Facebook Page for business purposes. And I see more Facebook Pages popping up everywhere these days.

In fact some people create tons of pages.


Now while it is not hard to create a Facebook Page, you do need to know how to optimize your page so that it helps in your total marketing mix.


If you were to create a beautifully looking landing tab without the fundamental marketing strategies behind the structure, it is not going to do much.


It’s like creating the many lonely blogs out there in cyber land. There are millions of blog sites but not many are bringing in business to the site owners although they may look flashy and colourful with lots of graphics.


So Is The Facebook Welcome Tab The Answer To Great Fan Pages?


I am also seeing more people using special welcome tabs (some people call it a Facebook Landing tab). That is where the Page Administrators will typically encourage visitors to join their page and click the Facebook Like Button.


Yet it is not often that I see administrators giving visitors a reason to “like” the page!


Consider these two scenarios. You are using Facebook for business purpose and you created a 2 different Facebook Pages. On Page A you uploaded a video or a report that highlighted some trends or gave some marketing strategies or tips with a follow up call to join the page.


On the other hand, you have Facebook Page B with a big red arrow pointing at the Like Button and asks others to “Please like my page and help my page grow”.


If you were the visitor, which one will you “like” or join?
Having a welcome tab by itself will not help too much, marketers’ need a new mentality.


Using Facebook For Business Needs A New Mentality


A. Marketers need to turn from being self cantered to customer centered. Prove yourself worthy and contribute before you make any offers. Facebook Page is definitely not a place for marketers to squeeze everything out of your prospects and customers.


Facebook is a social network platform, where people engage with each other and connect. Visitors will not stay or engage if you are only out to get as much as you can from the community.


B. If you are in business then you will know that support is paramount.
Never ignore your clients’ and prospects’ requests or queries unless you want to lose them.


Facebook is actually a great place to tap into your clients’ mind, listen to what your clients want and then cater to those needs. Think about what solutions you can offer your visitors and see if your fan page will steadily grow.


C. Hard selling will not work on social media platforms. Facebook dislike spammy links and if you do it once too often your fans will ignore you!


D. Merely doing fan exchange or even buying fans will not bring sustaining growth to your Facebook Page. 


And my point is not to upset you but to point out that while this may temporarily increase your fan base, you really do want to have real people who are interested in the cause you are promoting on your page.


Surely you want to talk to and help people who are looking for solution with you and not just want some empty shells who have no real interests in your topic?


E. Do not repeat the same message 50 million times by recycling them. It gets boring and things are always changing in every field, Surely you would have updates and new trends to talk about? At least talk about if from a slightly different angle.


F. Do not merely post links to article or videos without giving you own view. As a brand and an expert others are interested in your insights and strategies. Just slapping a post onto the wall as a quick way of getting on with social media gives little value.


G. Quantity of fans means nothing if you do not care about what your fans are looking for. Your fans will probably also not care about what you post on the page either. So all you have are numbers on your page; liveless.


In the next post, we will talk about the sure way to grow your fan page. Stay tuned and remember to leave me a comment or two or sign up for our newsletter here.

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Facebook Fan Page, Facebook Fan Pages, Facebook For Business, facebook page, Facebook Pages

How To Use Facebook Marketing – Some Guidelines

May 17, 2011 by Louisa Chan Leave a Comment

Have you signed up for Facebook yet?


Facebook Login
Facebook Login

Are you using Facebook marketing for your business? Statistics tells us there are now 660 millions users on Facebook and counting.

However, when I ask the above questions to people I know, I normally get the following response:


A. “Yes, I have a Facebook Profile account and I use it to chill and hang out with friends. I sometimes play Facebook games, connect with family and hook up with old friends.”


B. “No, I deactivated or deleted my account because it is sucking up my time. And everyone seems to know everything about yon on Facebook and I don’t like that.”


C. “Yes, I have at least 20 Facebook accounts, and this is the new platforms where I can really crush it and get 2000 fans in 48 hours.”


D. “And then there are those who see the power and influence of Facebook but are not quite sure how to best use it for their business.”


I have been using Facebook since 2008 and although initially was reluctant to give it too much attention (hey I understand your concerns, I once had those fears too), I have since taken a much closer look at using Facebook as a marketing tool through social networking and now I see the potential power of Facebook Marketing.


Using Facebook marketing for your business

If you are reading this post, I am assuming you are not about using it to pass time or de-stress.

In this article, I will concentrate on talking about using Facebook for advancing your business purpose i.e. to promote a cause that you are passionate about whether it is for financial gain or a charitable cause.



 

Using Facebook As Marketing Tool
Using Facebook As Marketing Tool

May I suggest we start with reading the terms and conditions here or refer to this video on Facebook Page versus Facebook Profile Account for guidelines.

Guidelines are laid out clearly but not many are aware of them and many more are not following Facebook’s guidelines.


Facebook is strict in monitoring and enforcing their rules so do not be surprise if you account is closed down when you misuse it. They sometimes do give you warnings but don’t be surprised when they do not.


Since there are still people using their Facebook profile account for business purposes, I feel I need to address the following before I move onto talk about Facebook Fan Pages.


Here’s a list of “should not do” if you are using Facebook Personal Account (You can probably add more to the list):

  • Not use your Facebook profile account to promote your products and services. Facebook can close down your account when you do this. All your effort will be gone.
  • Not sign up for multiple Facebook accounts because you are only allowed one account per person.
  • Definitely not add 50 friends a day just to boost your friend count – especially of people you do not know. If you have too many pending friend requests, Facebook will issue you a warning not allow you to add more friends.
  • Not promote your own affiliate links on others’ walls. That’s their space, their home and we need to respect it.
  • Not tag a whole group of people in irrelevant photos especially when these people do not know each other.
  • Not send private messages asking others to buy your products or join you a new opportunity when you have not taken an interest in or “talked to “ and “connected with” your readers.
  • Not send out friend request without a message and without letting others see your info tab. This is really just common sense but I am still seeing this. How can one decide if he/she wants to befriend you if you do not let them know anything about you?
  • Also show your face, be real, be authentic. Your profile picture needs to show who you are very much like when you are making real friends at an event or group function. Nobody wears a mask at meet ups with hidden agenda unless it is a masqurade?


That is quite a long list here. If you have any to add to this, please feel free to do so in the comment box below.


In the next post, I will talk more about using Facebook Fan Pages for Facebook Marketing. Stay tuned.


What are your thoughts? Do you have more that you want to add to the list?

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Facebook Account, Facebook For Business, Facebook Login, facebook marketing, Facebook Profile

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