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You are here: Home / Archives for Facebook Fan Pages

Why You Need A Facebook Page When You Have A Facebook Account

May 28, 2011 by Louisa Chan 1 Comment

 
 

Facebook Page versus Facebook Profile Account
Facebook Page versus Facebook Profile Account

Although many people have taken to Facebook, and even the “old school” marketers are giving Facebook a go, there still seem to be quite some confusion over the terms used as well as what is permissible and what’s not according to Facebook’s terms.


If you are still referring to your Facebook Personal Account or Profile Account as your Facebook Page then perhaps this video may make this clearer.


Also if you are wondering why you would need a Facebook Business Page or a Facebook Fan Page when you already are on Facebook, then this short video will definitely help you clear that up too.


These have been laid out clearly in Facebook’s terms and condition for use. If we are not careful we will have to pay for the price when Facebook takes action to shut down profile accounts – and that could be painful and costly.


Why You Need To Use A Facebook Page and Not A Facebook Personal Account


This short video will set that foundation right.




You can watch this video on my YouTube Channel here Facebook Page vs Facebook Profile.


Setting up a Facebook Page is not difficult but to optimize it and to use it effectively with your entire marketing mix requires some planning and strategies. If you like to have your Facebook Page set up and optimized or if you want to use it as a tool for your marketing, feel free to
contact us here.


If you like this post, feel free to pass this on and share this with your contacts. Also remember to leave me a comment of two below!  For more tips on how to use social media for your business, click here. 

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Facebook Account, Facebook Fan Page, Facebook Fan Pages, facebook page, Facebook Pages

The Right Facebook Page For Your Business

May 27, 2011 by Louisa Chan Leave a Comment

 

The Right Facebook Page For Business Use
The Right Facebook Page For Business Use

When we talk about setting up a Facebook Page for a brand, we normally refer to a Facebook Business Page and not a Facebook Community Page.


A Facebook Community Page is adminstered by Facebook and is not affiliated with, or endorsed by, anyone associated with the topic.


These pages link from fields you fill out in your profile (such as interest and hobbies) and are generally for unofficial interesting stuff.


Use The Right Facebook Page For Your Business

If you are using Facebook for your business or brand you want to set up a Facebook Business Page or a Facebook Fan Page.  That is a Page you can have some control of and use to promote your brand or expertise.


This 2-minute video will show you the difference between the two types of pages:

 
[S3VIDEO file=’freeline/lms/RightFanPage.mp4′ bgimage=’http://www.AbundantLivesCoaching.com/myblog/wp-content/uploads/2011/05/rightpage.png’ height=’240′ width=’320′ sitemap=’true’ thumbnail=’http://www.AbundantLivesCoaching.com/myblog/wp-content/uploads/2011/05/upload.png’ redirect=’http://SynergyMarketingPro.com/1HourSocialMedia’ wmode=’transparent’]
You can watch this video on my Facebook Page here Using the Right Facebook Page.

Setting up a Facebook Page is not difficult but to optimize it and to use it effectively requires some planning and strategies. If you like to have your Facebook Page set up and optimized or if you want to use it as a tool for your marketing, you can contact us here.


If you like this post, feel free to pass this on and share this with your contacts. Also remember to leave me a comment of two below!  For more tips on how to use social media for your business, click here.

 

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Community Page, Facebook Fan Page, Facebook Fan Pages, facebook page, Facebook Pages

How To Update Facebook Page With Your Mobile Phone

May 25, 2011 by Louisa Chan 2 Comments


How To Do Mobile Upload To Facebook Page
How To Do Mobile Upload To Facebook Page

We talked about using Facebook Business Pages for business purposes in our previous posts. One thing you’ll want to do is to keep content on your Business Page (or Fan Page) fresh and interesting.


You do not need to update it everyday, but whatever frequency you have decided on, you want to be consistent in posting.



That way, your readers get fresh updates, tips and resources from you on the latest development and trends and are kept in the know. They also have a reason for coming back to your page again and again.


Updating Facebook Page with Your Mobile Devices

We are not at our desk with our PC all the time, but we are with our mobile devices all the time. Wouldn’t it be great if we can update our Facebook Fan Page while we are on the go, during the day when we are out and about using our mobile phones or mobile devices such as  your iPad, iPod, iPhones or tablets?


Well. you can do that. And here’s how, just follow instructions in this 2-minute video:

 
[S3VIDEO file=’freeline/lms/Upload2Page.mp4′ bgimage=’http://www.AbundantLivesCoaching.com/myblog/wp-content/uploads/2011/05/upload.png’ height=’240′ width=’320′ sitemap=’true’ thumbnail=’http://www.AbundantLivesCoaching.com/myblog/wp-content/uploads/2011/05/upload.png’ redirect=’http://SynergyMarketingPro.com/1HourSocialMedia’ wmode=’transparent’]
You can watch this video on my Facebook Page here Using the Right Facebook Page.

Now you can not only update your status with text but with photos. So the next time you are at an event or seminar or when you are out and about and you see something that you want to share with your Facebook Fans – just snap a photos and upload that to your Facebook Page!


Keep Your Facebook Content Fresh and Interesting

Remember to keep your Facebook Page fresh – with new and valuable content. Your visitors need a reason to come back and visit your Page as well as to recommend it to others. Having a Facebook Page does not guarantee that your fan base will grow. You need to work it.


If you like this post, feel free to pass this on and share this with your contacts. Also remember to leave me a comment of two below!  For more tips on how to use social media for your business, click here.

 

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Facebook Fan Page, Facebook Fan Pages, facebook page, Facebook Pages, Mobile Phone, Updating Facebook Page

7 Tips To Using Facebook Fan Pages

May 19, 2011 by Louisa Chan Leave a Comment


Sign Up For Facebook Fan Page – Everyone’s Doing It



Facebook Welcome Tab
Facebook Welcome Tab

More people see the need for a Facebook Page for business purposes. And I see more Facebook Pages popping up everywhere these days.

In fact some people create tons of pages.


Now while it is not hard to create a Facebook Page, you do need to know how to optimize your page so that it helps in your total marketing mix.


If you were to create a beautifully looking landing tab without the fundamental marketing strategies behind the structure, it is not going to do much.


It’s like creating the many lonely blogs out there in cyber land. There are millions of blog sites but not many are bringing in business to the site owners although they may look flashy and colourful with lots of graphics.


So Is The Facebook Welcome Tab The Answer To Great Fan Pages?


I am also seeing more people using special welcome tabs (some people call it a Facebook Landing tab). That is where the Page Administrators will typically encourage visitors to join their page and click the Facebook Like Button.


Yet it is not often that I see administrators giving visitors a reason to “like” the page!


Consider these two scenarios. You are using Facebook for business purpose and you created a 2 different Facebook Pages. On Page A you uploaded a video or a report that highlighted some trends or gave some marketing strategies or tips with a follow up call to join the page.


On the other hand, you have Facebook Page B with a big red arrow pointing at the Like Button and asks others to “Please like my page and help my page grow”.


If you were the visitor, which one will you “like” or join?
Having a welcome tab by itself will not help too much, marketers’ need a new mentality.


Using Facebook For Business Needs A New Mentality


A. Marketers need to turn from being self cantered to customer centered. Prove yourself worthy and contribute before you make any offers. Facebook Page is definitely not a place for marketers to squeeze everything out of your prospects and customers.


Facebook is a social network platform, where people engage with each other and connect. Visitors will not stay or engage if you are only out to get as much as you can from the community.


B. If you are in business then you will know that support is paramount.
Never ignore your clients’ and prospects’ requests or queries unless you want to lose them.


Facebook is actually a great place to tap into your clients’ mind, listen to what your clients want and then cater to those needs. Think about what solutions you can offer your visitors and see if your fan page will steadily grow.


C. Hard selling will not work on social media platforms. Facebook dislike spammy links and if you do it once too often your fans will ignore you!


D. Merely doing fan exchange or even buying fans will not bring sustaining growth to your Facebook Page. 


And my point is not to upset you but to point out that while this may temporarily increase your fan base, you really do want to have real people who are interested in the cause you are promoting on your page.


Surely you want to talk to and help people who are looking for solution with you and not just want some empty shells who have no real interests in your topic?


E. Do not repeat the same message 50 million times by recycling them. It gets boring and things are always changing in every field, Surely you would have updates and new trends to talk about? At least talk about if from a slightly different angle.


F. Do not merely post links to article or videos without giving you own view. As a brand and an expert others are interested in your insights and strategies. Just slapping a post onto the wall as a quick way of getting on with social media gives little value.


G. Quantity of fans means nothing if you do not care about what your fans are looking for. Your fans will probably also not care about what you post on the page either. So all you have are numbers on your page; liveless.


In the next post, we will talk about the sure way to grow your fan page. Stay tuned and remember to leave me a comment or two or sign up for our newsletter here.

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Facebook Fan Page, Facebook Fan Pages, Facebook For Business, facebook page, Facebook Pages

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