If there is a way to get more coverage with less investment for your business, would you consider it?
One common way for business owners to announce their entry or promote their presence in the market place is to get their businesses listed on Yellow Pages.
Those thick fat Yellow Pages can now be downloaded from the net – if you choose to be environmentally friendly.
Alternatively, there is also an online version of Yellow Pages which is more robust and offers much more for the fees paid. The online Yellow Pages for Malaysia can be found at www.YellowPages.com.my.
I did a simple study comparing using Yellow Pages (physical book and online) with Online Local Searches, in particular to Google Local Search and I am sharing my findings with you in this post.
The image above shows a sample page for paid listing the online yellow pages. Listings there get a lot more coverage for a fraction of the cost than if you were to be listed in the physical book. Compare these two to Google Local Places using Reach, Control, Display and Price as criteria and you get the following.
Here’s a table with my findings (click on image to expand).
Any visibility is good. Getting listed on directories a good thing to do. But that alone may not get you very far. For a wider reach, with more control of where and how your listing will show and at a fraction of the cost, will you consider getting a local business place listing?
More information on Google Local Places here. If you like us to know how you can Master Social Media Using 1 Hour A Week, you can get my free report here.