Sign Up For Facebook Fan Page – Everyone’s Doing It
More people see the need for a Facebook Page for business purposes. And I see more Facebook Pages popping up everywhere these days.
In fact some people create tons of pages.
Now while it is not hard to create a Facebook Page, you do need to know how to optimize your page so that it helps in your total marketing mix.
If you were to create a beautifully looking landing tab without the fundamental marketing strategies behind the structure, it is not going to do much.
It’s like creating the many lonely blogs out there in cyber land. There are millions of blog sites but not many are bringing in business to the site owners although they may look flashy and colourful with lots of graphics.
So Is The Facebook Welcome Tab The Answer To Great Fan Pages?
I am also seeing more people using special welcome tabs (some people call it a Facebook Landing tab). That is where the Page Administrators will typically encourage visitors to join their page and click the Facebook Like Button.
Yet it is not often that I see administrators giving visitors a reason to “like” the page!
Consider these two scenarios. You are using Facebook for business purpose and you created a 2 different Facebook Pages. On Page A you uploaded a video or a report that highlighted some trends or gave some marketing strategies or tips with a follow up call to join the page.
On the other hand, you have Facebook Page B with a big red arrow pointing at the Like Button and asks others to “Please like my page and help my page grow”.
If you were the visitor, which one will you “like” or join?
Having a welcome tab by itself will not help too much, marketers’ need a new mentality.
Using Facebook For Business Needs A New Mentality
A. Marketers need to turn from being self cantered to customer centered. Prove yourself worthy and contribute before you make any offers. Facebook Page is definitely not a place for marketers to squeeze everything out of your prospects and customers.
Facebook is a social network platform, where people engage with each other and connect. Visitors will not stay or engage if you are only out to get as much as you can from the community.
B. If you are in business then you will know that support is paramount.
Never ignore your clients’ and prospects’ requests or queries unless you want to lose them.
Facebook is actually a great place to tap into your clients’ mind, listen to what your clients want and then cater to those needs. Think about what solutions you can offer your visitors and see if your fan page will steadily grow.
C. Hard selling will not work on social media platforms. Facebook dislike spammy links and if you do it once too often your fans will ignore you!
D. Merely doing fan exchange or even buying fans will not bring sustaining growth to your Facebook Page.
And my point is not to upset you but to point out that while this may temporarily increase your fan base, you really do want to have real people who are interested in the cause you are promoting on your page.
Surely you want to talk to and help people who are looking for solution with you and not just want some empty shells who have no real interests in your topic?
E. Do not repeat the same message 50 million times by recycling them. It gets boring and things are always changing in every field, Surely you would have updates and new trends to talk about? At least talk about if from a slightly different angle.
F. Do not merely post links to article or videos without giving you own view. As a brand and an expert others are interested in your insights and strategies. Just slapping a post onto the wall as a quick way of getting on with social media gives little value.
G. Quantity of fans means nothing if you do not care about what your fans are looking for. Your fans will probably also not care about what you post on the page either. So all you have are numbers on your page; liveless.
In the next post, we will talk about the sure way to grow your fan page. Stay tuned and remember to leave me a comment or two or sign up for our newsletter here.