Here’s a 14-page document from Facebook on “Best Practice Guide: Marketing on Facebook”.
It not only discusses the three stages of building, engaging and amplifying with your market (the social side of things); it also covers pointers on how Facebook can help you achieve your business objectives.
These objectives are broken down into:
– The Product Creation
– Product Awareness & Branding
– Preference and Differentiation
– Increasing Traffic and Sales
– Building Royalty
– Amplifying Word of Mouth
– Gaining Insights
It is an interesting read and provides insights into how Facebook as a social platform can help you achieve business objectives.
You can read more here: