A call-to-action is a marketing term for an invitation to take a specific action. It is usually given in a straight-forward and direct manner, like “sign up now” or “buy now”.
But why do you need a call-to-action?
If you explain a concept well, wouldn’t your readers understand you and know what to do next already?
Why the need for an obvious call-to-action? [Read more…]
How To Unhide Facebook Timeline Page Hidden Posts
Have you received messages from people asking you if you have seen their posts on your Facebook Timeline Wall?
A few people contacted me and asked if I have seen their posts and I have not. I later found out that these posts have been sent to the Facebook spam folder; a little like how emails sometimes end up in spam folders.
If you are the Adminstrator of the page, you can see what else have been sent to the spam folder. On the new Facebook Timeline format it takes a little effort to find where this spam folder is.
Here’s a short 2-minute “How To” Video Tutorial on Facebook to show you where to look for missing or hidden posts on your new Facebook Timeline wall. I will also highlight options you have for managing these posts.
So grab a cup of coffee or tea, sit back and enjoy. If you find quite a number of hidden posts in that folder.
How To Look For Missing Posts On Facebook Timeline Page
The original video on YouTube here
Let me know if this is helpful and if you don’t want to miss out on regular Facebook or Marketing tips, you can sign up for our newsletters here. Or join us on our next free training here.
4 Things That’ll Drive Your Facebook Fans Away
It’s easy to rush into doing a lot of things when you are trying to get your Facebook Page up and running.
Some of these activities can be counter productive. So before you do that, consider this report – it will save you a lot of wasted effort.
These are basic yet they need our conscious attention. The report will prepare for the Dos and Don’ts of managing a Fan Page.
This is an easy and interesting read and it provides insights into the kind of things one should Not do in your rush to build fan base.
I hope you find this report useful and practical and let me know if you have any questions or feedback!
This costs you nothing to download, read, print or even embed it on your site (blog or facebook). No opt-in required, just a free gift to you.
Feel free to pass on the report and share this with your friends. For a more detailed discussion of using social media for the busy executives or entrepreneurs you can download this free report 5 Steps to Mastering Social Media In 1 Hour A Week.
Although many people have taken to Facebook, and even the “old school” marketers are giving Facebook a go, there still seem to be quite some confusion over the terms used as well as what is permissible and what’s not according to Facebook’s terms.
If you are still referring to your Facebook Personal Account or Profile Account as your Facebook Page then perhaps this video may make this clearer.
Also if you are wondering why you would need a Facebook Business Page or a Facebook Fan Page when you already are on Facebook, then this short video will definitely help you clear that up too.
These have been laid out clearly in Facebook’s terms and condition for use. If we are not careful we will have to pay for the price when Facebook takes action to shut down profile accounts – and that could be painful and costly.
This short video will set that foundation right.
You can watch this video on my YouTube Channel here Facebook Page vs Facebook Profile.
Setting up a Facebook Page is not difficult but to optimize it and to use it effectively with your entire marketing mix requires some planning and strategies. If you like to have your Facebook Page set up and optimized or if you want to use it as a tool for your marketing, feel free to contact us here.
If you like this post, feel free to pass this on and share this with your contacts. Also remember to leave me a comment of two below! For more tips on how to use social media for your business, click here.
When we talk about setting up a Facebook Page for a brand, we normally refer to a Facebook Business Page and not a Facebook Community Page.
A Facebook Community Page is adminstered by Facebook and is not affiliated with, or endorsed by, anyone associated with the topic.
These pages link from fields you fill out in your profile (such as interest and hobbies) and are generally for unofficial interesting stuff.
If you are using Facebook for your business or brand you want to set up a Facebook Business Page or a Facebook Fan Page. That is a Page you can have some control of and use to promote your brand or expertise.
This 2-minute video will show you the difference between the two types of pages:
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You can watch this video on my Facebook Page here Using the Right Facebook Page.
Setting up a Facebook Page is not difficult but to optimize it and to use it effectively requires some planning and strategies. If you like to have your Facebook Page set up and optimized or if you want to use it as a tool for your marketing, you can contact us here.
If you like this post, feel free to pass this on and share this with your contacts. Also remember to leave me a comment of two below! For more tips on how to use social media for your business, click here.
We talked about using Facebook Business Pages for business purposes in our previous posts. One thing you’ll want to do is to keep content on your Business Page (or Fan Page) fresh and interesting.
You do not need to update it everyday, but whatever frequency you have decided on, you want to be consistent in posting.
That way, your readers get fresh updates, tips and resources from you on the latest development and trends and are kept in the know. They also have a reason for coming back to your page again and again.
We are not at our desk with our PC all the time, but we are with our mobile devices all the time. Wouldn’t it be great if we can update our Facebook Fan Page while we are on the go, during the day when we are out and about using our mobile phones or mobile devices such as your iPad, iPod, iPhones or tablets?
Well. you can do that. And here’s how, just follow instructions in this 2-minute video:
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You can watch this video on my Facebook Page here Using the Right Facebook Page.
Now you can not only update your status with text but with photos. So the next time you are at an event or seminar or when you are out and about and you see something that you want to share with your Facebook Fans – just snap a photos and upload that to your Facebook Page!
Keep Your Facebook Content Fresh and Interesting
Remember to keep your Facebook Page fresh – with new and valuable content. Your visitors need a reason to come back and visit your Page as well as to recommend it to others. Having a Facebook Page does not guarantee that your fan base will grow. You need to work it.
If you like this post, feel free to pass this on and share this with your contacts. Also remember to leave me a comment of two below! For more tips on how to use social media for your business, click here.
More people see the need for a Facebook Page for business purposes. And I see more Facebook Pages popping up everywhere these days.
In fact some people create tons of pages.
Now while it is not hard to create a Facebook Page, you do need to know how to optimize your page so that it helps in your total marketing mix.
If you were to create a beautifully looking landing tab without the fundamental marketing strategies behind the structure, it is not going to do much.
It’s like creating the many lonely blogs out there in cyber land. There are millions of blog sites but not many are bringing in business to the site owners although they may look flashy and colourful with lots of graphics.
I am also seeing more people using special welcome tabs (some people call it a Facebook Landing tab). That is where the Page Administrators will typically encourage visitors to join their page and click the Facebook Like Button.
Yet it is not often that I see administrators giving visitors a reason to “like” the page!
Consider these two scenarios. You are using Facebook for business purpose and you created a 2 different Facebook Pages. On Page A you uploaded a video or a report that highlighted some trends or gave some marketing strategies or tips with a follow up call to join the page.
On the other hand, you have Facebook Page B with a big red arrow pointing at the Like Button and asks others to “Please like my page and help my page grow”.
If you were the visitor, which one will you “like” or join?
Having a welcome tab by itself will not help too much, marketers’ need a new mentality.
Using Facebook For Business Needs A New Mentality
A. Marketers need to turn from being self cantered to customer centered. Prove yourself worthy and contribute before you make any offers. Facebook Page is definitely not a place for marketers to squeeze everything out of your prospects and customers.
Facebook is a social network platform, where people engage with each other and connect. Visitors will not stay or engage if you are only out to get as much as you can from the community.
B. If you are in business then you will know that support is paramount.
Never ignore your clients’ and prospects’ requests or queries unless you want to lose them.
Facebook is actually a great place to tap into your clients’ mind, listen to what your clients want and then cater to those needs. Think about what solutions you can offer your visitors and see if your fan page will steadily grow.
C. Hard selling will not work on social media platforms. Facebook dislike spammy links and if you do it once too often your fans will ignore you!
D. Merely doing fan exchange or even buying fans will not bring sustaining growth to your Facebook Page.
And my point is not to upset you but to point out that while this may temporarily increase your fan base, you really do want to have real people who are interested in the cause you are promoting on your page.
Surely you want to talk to and help people who are looking for solution with you and not just want some empty shells who have no real interests in your topic?
E. Do not repeat the same message 50 million times by recycling them. It gets boring and things are always changing in every field, Surely you would have updates and new trends to talk about? At least talk about if from a slightly different angle.
F. Do not merely post links to article or videos without giving you own view. As a brand and an expert others are interested in your insights and strategies. Just slapping a post onto the wall as a quick way of getting on with social media gives little value.
G. Quantity of fans means nothing if you do not care about what your fans are looking for. Your fans will probably also not care about what you post on the page either. So all you have are numbers on your page; liveless.
In the next post, we will talk about the sure way to grow your fan page. Stay tuned and remember to leave me a comment or two or sign up for our newsletter here.
I have received some very good responses to the Facebook Fan Pages and Google Local Listing Give Away! Some came in through open invitation while other through “side doors” and “Special VIP Entry”!
As I wrap event this up, I am going through the list of applicants now and will be in touch with you again individually latest by Monday (16th May). Once I hear back from you, we can work on setting up your Facebook Pages and Google Local Places!
I am excited to see your interest in using Facebook Fan Page and Local Business Pages for your business. I wish I can accommodate everyone but I don’t think I can realistically work on all these pages at one go!
What I can do is to start working on some and when I have more time I will do it for the rest as well.
So do join me at the Louisa Chan’s Page so you ‘ll be the first to know when I next offer to do free pages.
I want to Thank Everyone for your participation and do feel free to bring me questions and post them to the wall anytime. That way I can still provide some support although I may not be able to set up the page for you this time.
Watch out for more updates on the Page too as I have some really useful resource and updates for you! So sit tight, fasten your seat belt and we are ready to rock and roll!
Let me know if you have any questions and feel free to leave me your feedback and comments.
Most people using Facebook will post on the wall. However, using Facebook Notes allows you to refer to that particular note as it has its own URL.
Because posting on the wall does not have this feature, it will be hard to find to refer to a previous status update posted on the wall.
On a brand new Facebook Page, your will not see the Note Tab. To activate that just follow the step-by-step instructions in this 2-minute video.
I will show you how you can add the Facebook Notes Tab onto your Facebook Page in a few seconmds.
If you wonder what you can post on Notes, well it can be anything. It can be text with image, it can also have links to another site.
Bear in mind that only the first few lines of your notes will show up on your wall. Like in the image above.
When you click on the title of the note (while on the wall), it will bring you to the note where you have it’s unique URL.
From here, you can link to your mini sites, your blog, a video, anything. In this case it links to my blog where the original post is taken from: http://abundantlivescoaching.com.
You can also use the tag feature on Note as discussed in the video. You can watch How To Add Facebook Notes to Your Facebook Page on YouTube too if you like to see it again.
Remember to leave me your feedback and comments or questions.
