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You are here: Home / Archives for Content Marketing

Essential Elements For A Website Makeover That Generate Subscribers

November 8, 2015 by Louisa Chan Leave a Comment

Essential Elements Subscribers Getting Website If your business doesn’t have a website, it’s time to get one – one with your own web address. Websites are no longer optional.
And if your website is looking dated, cluttered or if it’s not mobile ready, you’ll need a website makeover.

Website makeovers are not just for aesthetic reasons

[Read more…]

Filed Under: Blog, Business Growth, Content Marketing, eMail Marketing, Heart-Centered Marketing Tagged With: Content Marketing, Minimum Viable Website, Website Build, Website Design, Website Makeover

2 Other Neglected LinkedIn Profile Tips For Engagement You Need To Consider

September 30, 2015 by Louisa Chan Leave a Comment

LinkedIn Secondary Profiles Louisa Chan
This is not a new flag. No.
But it does attempt to show diversity being embraced.
Relationships are formed when there’s connection.
And that can happen when we try to enter each other’s world. [Read more…]

Filed Under: Blog, Business Growth, Content Marketing, Heart-Centered Marketing, LinkedIn Marketing Tagged With: Authenticity, Content Marketing, LinkedIn Marketing, LinkedIn Tips, multi-media, Secondary LinkedIn Profile

Are You Using a Secondary LinkedIn Profile to Speak to the Heart of Your Audience?

September 22, 2015 by Louisa Chan Leave a Comment

Louisa Chan Weekend Reflection Language Connects Have you seen the squiggly characters on some LinkedIn primary profiles?
You have one chance to make an impactful first impression and two seconds to do so.
What better way to connect with your web visitors than to communicate with them in their native language? [Read more…]

Filed Under: Blog, Business Growth, Content Marketing, Heart-Centered Marketing, LinkedIn Marketing Tagged With: B2C, Content Marketing, LinkedIn Marketing, LinkedIn Secondary Profile, Secondary LinkedIn Profile, Worldviews

How Can I Get More Views? Content Marketing Challenges

May 7, 2015 by Louisa Chan Leave a Comment

Content-Marketing-Challenges
You turn to content marketing because you want to carve out a name for your brand.
And you need traffic, lots of it.
You’ve carefully researched the topic, wrote the post and edited it ruthlessly. Then you hit publish and waited.
You wonder if anyone will read your post.
Will they?
[Read more…]

Filed Under: Blog, Business Growth, Content Marketing Tagged With: Content Marketing, Content Views, Target Audience

BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 4 of 4]

March 29, 2015 by Louisa Chan Leave a Comment

Action-Items-To-Implement-Content-Marketing-Louisa-Chan-BFM
So you are ready to include content as part of your marketing. Now what?
How do you implement content marketing for your business?
What should you look out for?
How do you set your content strategy?
Who should create and distribute the content?
[Read more…]

http://louisachan.com/wp-content/uploads/2015/03/Implementing-Content-Marketing-Louisa-Chan-Ep4-27Mar15-Podcast-edited.mp3

Podcast: Play in new window | Download

Filed Under: Blog, Business Growth, Content Marketing, News and Media, Podcast Tagged With: Content Implementation, Content Marketing, Content Strategy, podcast

BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 3 of 4]

March 18, 2015 by Louisa Chan Leave a Comment

Louisa Chan Content Marketing podcast Don’t like marketing and sales?
You are not alone. Not many like the overt kind of selling or marketing.
Yet every business needs marketing and sales. And it needs to get more sophisticated as buyers get more savvy. Won’t it be great if someone bold and smart can do this for us?
[Read more…]

Filed Under: Blog, Business Growth, Content Marketing, News and Media, Podcast Tagged With: Authority Building, Content Marketing, Content Strategy, podcast

BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 2 of 4]

March 13, 2015 by Louisa Chan Leave a Comment

What Needs To Be In Place For Content Marketing To WorkYou hear that 93% of B2B marketers are using some form of content marketing.
10% of these are reported to increase budget for content marketing this year. Looks like everyone is talking about content these days.
So you started a blog site and post “content”.
[Read more…]

Filed Under: Blog, Business Growth, Content Marketing, News and Media, Podcast Tagged With: BFM Radio Interview, Content Marketing, Content Strategy, podcast

BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 1 of 4]

March 5, 2015 by Louisa Chan Leave a Comment

Content-Marketing-Series-with-BFM-Radio
“Content Marketing” is a term you hear often now. But what is it? What has content got to do with marketing? And why should your business pay attention to it?
If you have these questions, tune in on Friday to the Business Radio Station and listen to BFM Radio’ conversation with Louisa Chan.
[Read more…]

Filed Under: Blog, Business Growth, Content Marketing, News and Media, Podcast Tagged With: BFM Business Radio, Content Marketing

One More Reason For You To Use Slideshare

November 16, 2014 by Louisa Chan Leave a Comment

Slide9
Slides and presentations.
Something that you use everyday as a trainer, teacher or speaker.
Today, you have one more reason to use Slideshare.
Slideshare has a user base of  60 million users and it allows you to upload presentation slides, pdfs, and videos.
[Read more…]

Filed Under: Blog, Coaching, Training and Teaching, Content Marketing Tagged With: Content Marketing

7 Compelling Reasons You Want To Be A Published Author On LinkedIn

October 15, 2014 by Louisa Chan 6 Comments

Publish-DistributeYou’ve been invited to speak at an international business networking event.
No, not literally, but close enough.
Only in this case, your message will stay on after you’ve completed your speech and come off the podium.
And your voice will be heard through the power of your pen. [Read more…]

Filed Under: Blog, Business Growth, LinkedIn Marketing Tagged With: Content Marketing, LinkedIn Marketing, LinkedIn Publishing

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