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BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 4 of 4]

March 29, 2015 by Louisa Chan Leave a Comment

Action-Items-To-Implement-Content-Marketing-Louisa-Chan-BFM
So you are ready to include content as part of your marketing. Now what?
How do you implement content marketing for your business?
What should you look out for?
How do you set your content strategy?
Who should create and distribute the content?
[Read more…]

http://louisachan.com/wp-content/uploads/2015/03/Implementing-Content-Marketing-Louisa-Chan-Ep4-27Mar15-Podcast-edited.mp3

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Filed Under: Blog, Business Growth, Content Marketing, News and Media, Podcast Tagged With: Content Implementation, Content Marketing, Content Strategy, podcast

BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 3 of 4]

March 18, 2015 by Louisa Chan Leave a Comment

Louisa Chan Content Marketing podcast Don’t like marketing and sales?
You are not alone. Not many like the overt kind of selling or marketing.
Yet every business needs marketing and sales. And it needs to get more sophisticated as buyers get more savvy. Won’t it be great if someone bold and smart can do this for us?
[Read more…]

Filed Under: Blog, Business Growth, Content Marketing, News and Media, Podcast Tagged With: Authority Building, Content Marketing, Content Strategy, podcast

BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 2 of 4]

March 13, 2015 by Louisa Chan Leave a Comment

What Needs To Be In Place For Content Marketing To WorkYou hear that 93% of B2B marketers are using some form of content marketing.
10% of these are reported to increase budget for content marketing this year. Looks like everyone is talking about content these days.
So you started a blog site and post “content”.
[Read more…]

Filed Under: Blog, Business Growth, Content Marketing, News and Media, Podcast Tagged With: BFM Radio Interview, Content Marketing, Content Strategy, podcast

Content Drives The Client's Journey

July 22, 2014 by Louisa Chan Leave a Comment

Content-Client-JourneyUsing the internet to promote your business?
Who isn’t?
So you put up a Facebook Fan Page and a website. Perhaps you also set up more social media accounts. And you wait.  
Nothing happens. [Read more…]

Filed Under: Blog, Business Growth, Content Marketing Tagged With: Client Journey, Content Marketing, Content Strategy, Marketing Funnel

Using Engaging Content To Build Deeper Business Relationships

February 8, 2014 by Louisa Chan Leave a Comment

Content MarketingAccording to MarketingProf, 86% of B2C businesses are using  content in their marketing. Although not all are using it effectively, 90% of consumers report detailed content as helpful. (according to Uberflip). [Read more…]

Filed Under: Content Marketing, Tutorial Tagged With: Content Marketing, Content Marketing Tips, Content Strategy, Engaging Content

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