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You are here: Home / Archives for Content Marketing

Content Drives The Client's Journey

July 22, 2014 by Louisa Chan Leave a Comment

Content-Client-JourneyUsing the internet to promote your business?
Who isn’t?
So you put up a Facebook Fan Page and a website. Perhaps you also set up more social media accounts. And you wait.  
Nothing happens. [Read more…]

Filed Under: Blog, Business Growth, Content Marketing Tagged With: Client Journey, Content Marketing, Content Strategy, Marketing Funnel

Free Content Creation Tools For The 3 Most Popular Types Of Visual Content

June 24, 2014 by Louisa Chan Leave a Comment

Tools-Visual-Content-240So you believe in Content Marketing, and you will be using more of it along with 93% of B2B marketers (according to CMI).
But what kinds of media work best for your content right now? And what tools do you need to create these kinds of content?
Without a doubt, visual content rules. Colorful images, infographs, memes and animated gifs are readily shared on social media and blog posts.
What are the popular media used  for visuals and what  free tools are available to you? [Read more…]

Filed Under: Blog, Coaching, Training and Teaching, Content Marketing Tagged With: Content Marketing, Visual Content, Visual Marketing

[Infograph] 7 Ways To Get Ideas For Creating Content Your Market Wants To Consume

May 24, 2014 by Louisa Chan Leave a Comment

7-Ways-To-Get-Content-Ideas-BottomIf you are in a rut and wonder how you can get inspiration for your content creation, this graphic shows 7 easy ways that will be helpful to you.
[Read more…]

Filed Under: Blog, Social Media Marketing Tagged With: Content Creation, Content Ideas, Content Marketing, Content Production, Infograph

2 More Tips For Creating Content That Your Audience Wants To Consume

May 7, 2014 by Louisa Chan Leave a Comment

Everyone Can Have A Platform
Listen To InfluencersThe Internet provides an enormous and affordable platform for coaches, teachers and trainers to amplify their message using online media.
Businesses too are using content in blog posts, videos and articles to market their products and services.
But before you stand on the platform and blast your message, you’ll want to know how to create content that are interesting to and consumed by your audience. [Read more…]

Filed Under: Blog, Content Marketing Tagged With: content crreation, Content Marketing

7 Quick and Easy Ways To Get Ideas For Producing Content Your Market Wants

April 29, 2014 by Louisa Chan Leave a Comment

Social-ListeningIf your business depends on website traffic, then you know how important it is to be consistently producing content that your audience is interested in, content that informs and educates.
Small business owners and solo-preneurs often wonder, “What should I write about that’s relevant to my market?” “What do my followers want to know about?”
If you too are finding it hard to come up with ideas for producing relevant and useful articles or videos for your market, read on. [Read more…]

Filed Under: Blog, Business Growth, Content Marketing Tagged With: Content Creation, Content Marketing, Content Production, Google+ Communities, Ideas For Creating Content

Using Engaging Content To Build Deeper Business Relationships

February 8, 2014 by Louisa Chan Leave a Comment

Content MarketingAccording to MarketingProf, 86% of B2C businesses are using  content in their marketing. Although not all are using it effectively, 90% of consumers report detailed content as helpful. (according to Uberflip). [Read more…]

Filed Under: Content Marketing, Tutorial Tagged With: Content Marketing, Content Marketing Tips, Content Strategy, Engaging Content

What Everyone Wants To Know About Content Marketing

January 29, 2014 by Louisa Chan Leave a Comment

Content MarketingNot every small business can air ads on Super Bowl, the most watched event of the year in the US. And not every business can have that hefty ad cost picked up by Intuit.

Yet businesses are spending on expensive ads everyday. Are these producing the desired results?
Is there a way to promote your business more effectively? [Read more…]

Filed Under: Business Growth, Content Marketing Tagged With: Content Marketing, Creating Engagement, Generating Prospects, Video Training, Web Training

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