facebook marketing – Page 2

How To Use Facebook Marketing – Some Guidelines

May 17, 2011 by Louisa Chan Leave a Comment

Have you signed up for Facebook yet?

Facebook Login

Are you using Facebook marketing for your business? Statistics tells us there are now 660 millions users on Facebook and counting.

However, when I ask the above questions to people I know, I normally get the following response:

A. “Yes, I have a Facebook Profile account and I use it to chill and hang out with friends. I sometimes play Facebook games, connect with family and hook up with old friends.”

B. “No, I deactivated or deleted my account because it is sucking up my time. And everyone seems to know everything about yon on Facebook and I don’t like that.”

C. “Yes, I have at least 20 Facebook accounts, and this is the new platforms where I can really crush it and get 2000 fans in 48 hours.”

D. “And then there are those who see the power and influence of Facebook but are not quite sure how to best use it for their business.”

I have been using Facebook since 2008 and although initially was reluctant to give it too much attention (hey I understand your concerns, I once had those fears too), I have since taken a much closer look at using Facebook as a marketing tool through social networking and now I see the potential power of Facebook Marketing.

Using Facebook marketing for your business

If you are reading this post, I am assuming you are not about using it to pass time or de-stress.

In this article, I will concentrate on talking about using Facebook for advancing your business purpose i.e. to promote a cause that you are passionate about whether it is for financial gain or a charitable cause.

Using Facebook As Marketing Tool

May I suggest we start with reading the terms and conditions here or refer to this video on Facebook Page versus Facebook Profile Account for guidelines.

Guidelines are laid out clearly but not many are aware of them and many more are not following Facebook’s guidelines.

Facebook is strict in monitoring and enforcing their rules so do not be surprise if you account is closed down when you misuse it. They sometimes do give you warnings but don’t be surprised when they do not.

Since there are still people using their Facebook profile account for business purposes, I feel I need to address the following before I move onto talk about Facebook Fan Pages.

Here’s a list of “should not do” if you are using Facebook Personal Account (You can probably add more to the list):

Not use your Facebook profile account to promote your products and services. Facebook can close down your account when you do this. All your effort will be gone.

Not sign up for multiple Facebook accounts because you are only allowed one account per person.

Definitely not add 50 friends a day just to boost your friend count – especially of people you do not know. If you have too many pending friend requests, Facebook will issue you a warning not allow you to add more friends.

Not promote your own affiliate links on others’ walls. That’s their space, their home and we need to respect it.

Not tag a whole group of people in irrelevant photos especially when these people do not know each other.

Not send private messages asking others to buy your products or join you a new opportunity when you have not taken an interest in or “talked to “ and “connected with” your readers.

Not send out friend request without a message and without letting others see your info tab. This is really just common sense but I am still seeing this. How can one decide if he/she wants to befriend you if you do not let them know anything about you?

Also show your face, be real, be authentic. Your profile picture needs to show who you are very much like when you are making real friends at an event or group function. Nobody wears a mask at meet ups with hidden agenda unless it is a masqurade?

That is quite a long list here. If you have any to add to this, please feel free to do so in the comment box below.

In the next post, I will talk more about using Facebook Fan Pages for Facebook Marketing. Stay tuned.

What are your thoughts? Do you have more that you want to add to the list?

How To Be Found Where Your Market Is Looking For You

April 4, 2011 by Louisa Chan 3 Comments

Looking for more traffic to boost sales? Are you using yellow pages or newspaper advertisements?

How are these media working for your?

I have just made a short 5-minute video that may be helpful to you if you are looking for more media coverage or branding.

Don’t worry, if you do not know “how” to do these. Learning about these can take time and it can get a little overwhelming sometimes. But I can show you how tap into these benefits by showing you the 20% work that gives you the 80% of the benefits. And better yet get them done for you.

Just see if this synergistic marketing mix is for you.
[S3VIDEO file=’freeline/lms/BeFound.mp4′ height=’288′ width=’384′ bgimage=’http://www.Synergymarketingpro.com/wp-content/uploads/2011/04/beseen3.png’ sitemap=’true’ thumbnail=’http://www.Synergymarketingpro.com/wp-content/uploads/2011/04/beseen3.png’ redirect=’http://WorkWithOneHeart.com/new’ wmode=’transparent’] If you like to find out more, just drop us a mail here or sign up for a free consult here.

If you find this helpful, remember to share this post with your friends and leave us a comment.

Facebook Profile Or Facebook Page?

April 2, 2011 by Louisa Chan 1 Comment

Facebook Page or Profile Account?

Facebook just released a tool that helps you migrate your profile account to a Facebook Pages. Why would anyone want to do that?

Well, some people are using their Facebook Profile Accounts (meant for personal use for friends and family) for their businesses. And this is against Facebook’s terms and conditions (this video explains why).

You can see this as Facebook “helping” businesses make that transition by introducing this tool. More likely, Facebook is shifting users towards terms of service compliance, as representing a business or other non-human entity with a profile instead of a Page is prohibited.

With a Facebook Page businesses and public figures can run contests, promote your products or services and collect email addresses using email management systems. Using the Facebook migration tool, your personal friends instantly becomes fans of the new Facebook Page; so businesses do not have to start a Page from scratch with zero fans.

However, there are some issues you will want to note before migrating your profile account to a page. Among them, your vanity URL may no longer work, for example, if your personal account was www.Facebook.com/janedoe, once this converts to a page, you will not be able to use www.Facebook.com/janedoe for your personal account again. There are other implications and you want to get more information before making the migration.

Now, just when I was going to publish this post, I found out that Facebook has disabled the migration tool. This is about a day after the migration tool has been released.

What does this tell us? That things change very fast in the social media space, especially with Facebook. This tool has not yet been officially launched but many were already testing it and within the space of a day or two the migration tool is disabled.

Not because Facebook doesn’t want to encourage the use of Pages, more likely that they are fine tuning the tool with the feedback they received. You’ll want to stay on top of these changes. And one thing is clear though that Facebook is serious about enforcing their terms and conditions.

So if you are using your profile account for business use, if you are doing any sort of promotion using your personal account, you will want to start a page instead. I see more local businesses and public figures in Kuala Lumpur setting up Facebook pages as they begin to see the power of social marketing.

You can set up a page for your own business or have someone else do that for you. If you are interested to find out more or outsource this piece of work you can contact us for a free marketing consult. We can discuss your total marketing plan tapping into social media, local and mobile marketing plan. And if you like to receive updates on changes in the marketing space, you can sign up for our complimentary newsletter here.

How Location Based Social Media Can Help Local Businesses

March 16, 2011 by Louisa Chan Leave a Comment

“Checking In” is a phrase that we will hear more often as Google Latitude joins Foursquare and Facebook Places in tapping into Location Based Social Media.
Let’s see. Facebook expanded its ‘Deals’ feature beyond the U.S. to Canada, France, Germany, Italy, Spain, and the UK on 31st Jan 2011. These ‘deals’ allows mobile users to find discounts at nearby stores.
Google Latitude which was introduced back in February of 2009 added ‘Check-Ins’ to its function on 1st Feb 2011. Hmmm, seems like the big players are intent on making local deals part of this location based game.
Here’s a video that shows how Latitude works

I think Google Latitude has quite a bt to catch up with Foursqare and Facebook Places in this aspect but some uniques features which differential Latitude from Facebook or Foursquare include a notification feature that reminds you to check-in, or even automatically check-in for you at designated places and an automatic check out program for commonly visited places.
And instead of getting badges or becoming a mayor (as is the case in Foursquare) you become a VIP or a Guru in if you use Latitude. By the way, Latitude taps into Google Places, Maps and Hot Pots making this a complete Google suite for LBS. It will be interesting to see how mobile users choose between these major players.
Whichever player you choose when you are on the go with your mobile device, one thing is clear. As more people use smartphones and get into the habit of using social local searches (hot pots and what nots), a new way of marketing is emerging.
Many local businesses are now seeing the importance of being found and seen on local searches. They are getting themselves ready to tap into this new wave of location based social media. Claiming your local place and setting up specials or deals is gaining importance. If you are a local business, my guess is that you will want to get ready for this new wave of marketing.
If you like to set yourself up on local searches and location based social media, you can grab a free copy of Mastering Social Media In 1 Hour A Week or join us at the Synergy Marketing Pro Facebook Page where we have regular updates, tips and resources. Traditional marketing works and (not but) you’ll also want to get ready for local, social and mobile marketing to promote your products and services. Drop by for a no obligation chat – all you have to do is set aside time.

And if you like this post, feel free to share this with your friends – just click the “Like” button and/or leave me a comment below! I appreciate that very much.

How Facebook 'Like' Is Sharing Content On Your Wall

March 16, 2011 by Louisa Chan Leave a Comment

Ok, Facebook is phasing out the “Share” button on third party application and is making “Like” function like a “Share”.

Don’t worry if you know what I am saying here, I will show you what I mean in just a minute.

For a while now, Facebook has made available social buttons (“Share” and “Like”) that works with third party applications (much like the retweet button for twitter) facilitating sharing of quality information.

This enables readers to share information they find helpful to their friends – instead of having to email them the link or copy and share the link on the different social media platforms.

It used to be that when we click “Share” this will share the content of the post on your Facebook profile wall. And if you click “Like” there will be a feed on your Facebook profile that says you liked a certain post on some sites external to Facebook.

Now if you click on “Like” it is functioning like a “Share” and the “Share” button will soon fade. Here’s what I mean, if you see this “Like” buttons on websites (they are everywhere), you can click on them to show that this is a post you enjoy reading or that there is value to this content.

This post will now show up on your profile wall – if you are logged onto Facebook when you like this post.

I discovered this accidentally when I saw a new post on my my facebook profile wall. Then I saw the official update from facebook here. I hear different response to this recent change but essentially this is what is happening.

So what do you think? Do you like this change? My guess is that some will; some may not ...

Either way, if you want your friends and contacts to be aware of this change, feel free to click on the “Like” button either above this post or click the “Like” button just below this post. I like to be an informed user, and I am sure there are some out there who would like to keep tabs on changes too.

If you like to be kept informed of regular relevant updates, you are invited to sign up for my free newsletters here or to join me on Facebook – there is just so many changes and updates both from Google and Facebook just this past week that I have not written about them individually here. However, I have links to these updates and changes on the Facebook Page.

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