When I first graduated from Coaching School, the concept was still fairly new. I was often asked “What Is A Coach?” Or “What Is Coaching? Are you a Counselor or a Therapist?”
Coaches Are For Winners
Not many individuals hired personal coaches then. Even corporate executives were afraid to be seen as “needing help”. Today, executives that are identified for promotion are ear-marked for one-on-one coaching sessions, to prepare them for the responsibilities ahead.
Entrepreneurs and business owners who want to improve performance and sales are in search of skillful and ethical Coaches. In fact some of my workshops are about equipping managers and leaders with basic coaching skills so they can achieve better results with their subordinates, colleagues and clients.
You Grow Bigger and Stronger
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Video Marketing Is Easier Than You Think – Just Do It
Video Marketing And Your Business
In a earlier post I showed you a case study of how a short video I made helped me rank high on both Google And YouTube.
It was not an expensive project. And it’s something that you too can do.
If you don’t have deep pockets for paid advertisement and you need a new stream of prospects coming to your office or sutio, then an optimized video is an arsenal you don’t want to ignore. Click To See More …
Your One Most Urgent Question Addressed In 15 Minutes
Time To Get Over That Urgent Issue – Now
So school is over and summer is here. That means half the year has gone by.
While most businesses go through a slower time, this is the BEST time for you to prepare for the fall and beyond.
How about video recording your lesson plan? Or try using your iPhone (or Android) to video tape yourself as you deliver a lesson?
Something is telling me you want to put this aside…
I could be offering you all kinds of services right now (we just launched 2 new lines of services and it is getting us a lot of coverage and buzz!) but I really want to help you get to the most urgent question “brewing” in your mind now…
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Why You Need YouTube Videos For Your Promotion And Marketing
Video Marketing
Did you know that YouTube is the second biggest Search Engine and every month 800 million unique people visit YouTube and consume 4 billion hours of videos?
Raise you hand if you have not watched a YouTube video.
Didn’t think I see any hands. But has anyone seen YOUR videos yet? Some people are not drawn to read blogs or chatting on Facebook but they will turn to Video when they want to look for information or be entertained.
Well ranking Videos on YouTube Will Get You:
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Facebook Etiquette For Professionals
Facebook Etiquette For Professionals
Medical Associations and Councils around the world have very tight guidelines for professionals using Media. This is to protect medical staff and patients. But since the explosion of Facebook, professionals have jumped onto the platform without taking note of Facebook’s terms of use nor the industry’s code of ethics.
It is with these in mind that I was approached to write the article “Etiquette of Using Facebook for Medical Professionals” published by the Singapore National Heart Center.
Universal Principles The principles I shared in the article are based on fundamentals that apply to all professionals. Every industry upholds codes of ethics (whether you are a Coach, Trainer, Therapist, Teacher or Chiropractor). And every social platform has its own unwritten rules or etiquettes.
New Facebook Cover Photo Guidelines: Time To Take Action
Facebook Updates on Cover Page Photo
Good news! Facebook relaxes its rules for cover page photo. You can now invite actions and put up clear contact details. However you do need to take note of a new guideline that limits the amount of text you can have on your cover image.
If you have been too busy to notice these changes, here’s a short video that’ll show you what has changed, what can be done and what to avoid doing. Not abiding by Facebook’s rule can be costly so take a few minutes to familiarize yourself with the changes and stay in the know.
New Facebook Cover Photo Guidelines
This Video shows the new guidelines
Facebook As A Marketing Tool For Small Businesses
If you are not familiar with using Facebook for your business yet, here are three free videos that will give you a good head start. Jumping in to explore is great but if you do not want to risk wasting time or effort, you’ll want to do it the right way. Check out Important Facebook Tips For Business Building Here.
Smart Facebook For Busy Business Builders
Busy business owners want to use Facebook and get results. If you don’t have a lot of time or resources you want to use Facebook without the frills. This set of videos show you how to use Facebook effectively. You don’t need any technical knowledge, Facebook Apps or paid advertisements. This set of videos are for those who want to abide by Facebook’s guidelines and use it smartly to get results.
If you have any questions, just leave us a comment below or get in touch!
Update: Since 1st July 2013, this 20% text rule has been excluded from Facebook cover photo guideline.
Photo credit: pshab, Flickr
Grow Your Practice – Reach Out To An Explosive Online Market
Grow Your Practice – Reach Out To An Explosive Online Market
Reach More Prospects, Help More People
Whether you are a private tutor or a business owner, reaching more prospects allows you to help more people.
But where are these people and how do you find them?
They Are Actively Searching For Your Service Online
We have 2.5 billion people on the internet doing 3.3 billion Google searches every day. In addition to that 2 billion YouTube searches and 1 billion Facebook searches are done daily.
These people are actively looking for information or solutions to their problems. And they are checking out service providers and vendors before they engage their services.
Online Learning And New Skills Required For Trainers And Facilitators
eLearning And What That Means For Trainers, Teachers and Facilitators
While Face-to-Face Training is still preferred by some, eLearning or Digital Learning has been identified as one of the top 10 trends in Enterprise Learning and Talent Management.
Online courses has been used by independent coaches as well as institutions helping many learn new skills and start new ventures. It is making learning accessible to anyone who is motivated to learn.
Today even elite Universities are offering online courses using the Massive Open Online Courses (MOOC) model. Coursera, Udacity and EdX partner with universities to deliver free courses to online learners.
Schools and colleges too are also using learning management systems to host and conduct courses. Some school teachers are encouraging students to watch recorded video lessons before class so they can come together for discussions or Q&As (sometimes referred to as a flipped or inverted class). It is a trend that will only accelerate as more people appreciate the mobility and flexibility that online learning offers.
I was recently interviewed on a national TV program and discussed elearning, the next wave in education:
- How that affects Trainers and Facilitators
- What are some skills they will need in order to adapt to this change
Have A Better Backup Plan Or Risk Losing It All
What’s Your Data Back Up Plan? We’ve reached the last week of March and it’s going to be a short week for some of us. Planned your short break over the weekend yet?
I will be doing some spring cleaning this weekend (referring to my data and folders) as my external hard drive crashed just recently (my heart almost stopped beating).
I am hoping to recover some of the data (awaiting analysis from the data recovery center) so I can start re-organising my files and folders.
Which Social Media Platform Should I Be On?
Three Things For A Successful Business Set Up
It’s Friday! And Spring Break is here. Seen any Easter Eggs around town yet?
We had our web training this morning (my morning) and one question that came up a few times was, “so which social media platform should I be on?”
A: Who Do You Want To Serve?
Depending on who your ideal clients are and where they like to hang out, you may want to set up your accounts on these platforms as well. Each of these platforms has her own characteristics and attracts a different group of people. [Read more…]
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