Three Things For A Successful Business Set Up
It’s Friday! And Spring Break is here. Seen any Easter Eggs around town yet?
We had our web training this morning (my morning) and one question that came up a few times was, “so which social media platform should I be on?”
A: Who Do You Want To Serve?
Depending on who your ideal clients are and where they like to hang out, you may want to set up your accounts on these platforms as well. Each of these platforms has her own characteristics and attracts a different group of people.
So unless you have the resources to be on all platforms, your best bet is to choose platforms where your ideal clients will congregate.
We can understand this for offline local businesses. If you are reaching out to artists and theatre lovers, you’ll probably set up your “shop” or presence near West End London.
So the more fundamental question to ask is “Who do you want to serve?” or “Who is your ideal client?”
B: What Do You Want To Achieve?
Some platforms are great for networking, others for chilling, yet others for sharing ideas and recipes.
Some platforms are said to pull in sales better than others while other platforms are better for listening in to clients’ needs.
This graph from Marketing Prof shows that those on Pinterest and Facebook seem to respond better to sales.
Caution: These surveys and research are done with samples that may different greatly from your ideal clients. So the answer to your question would be to “test”, “test” and “test some more” because you could be serving a very niche market with very different requirements and tastes.
C: Free Web Training Invite Round 2 For Those In Europe
============= Web Training Invite :===================
Free Presentation on Business Building 27th March 9pm GMT
Learn The 3 Pillars of Successful Business Building
Get it at http://LouisaChan.com/3pillars
The training we had this morning was at a time that was not friendly for my friends in Europe. So I will doing another run next week just for you! This time it will be in the evening 9pm GMT. Bring your hot cup of tea.
This online presentation talks about 3 things you need for a successful business set up. Most people emphasize one to the neglect of the other two. This may work in the very short term but is not sustainable and will not allow for much expansion.
This presentation will take place online Wednesday at 9pm GMT. If you have not booked your seat, you can register here how…
If you like to refer to previous discussion on what this presentation is about click here.
This presentation is free to join. But you need to register so I can send you the event page link. I have booked limited conference lines and seats are filling already, so register now!
Click for The Free Business-Building Training Registration…
Have a great weekend!