Not every small business can air ads on Super Bowl, the most watched event of the year in the US. And not every business can have that hefty ad cost picked up by Intuit.
Yet businesses are spending on expensive ads everyday. Are these producing the desired results?
Is there a way to promote your business more effectively?
Is there a way to appeal to prospects so they give your promotional efforts attention and maybe even engage with you?
What’s Not Working As Well
Business owners are discovering that irrelevant advertisements are no longer producing the same responses and click through rates they used to.
What Seems To Work
Businesses have discovered that informative and relevant content which provide value and solution attract the attention of prospects and keep them engaged.
Business owners using useful and interesting content find that:
- They are able to draw in prospects
- Contacts and leads are found to stay on the site longer
- They spend time consuming the articles or videos.
- They even come back for more content – these are the repeat visitors.
You may have also found the same trend when you refer to your site’s Google Analytics.
Using Content As Marketing
That is why educational, informative and entertaining content is being produced and distributed as part of total marketing initiative. Business owners found that good content is able to
- nurture and
- influence prospects in their buying decisions.
Your Prospects Have A Need
They are on the look out for useful, interesting or entertaining content to fill that need. If you provide that solution, those who are seeking will come to you.
That means your content needs to be helpful, practical, inspiring or entertaining. It needs to have value.
Relevant and useful content is attractive and powerful
It even keeps the readers coming back for more.
While conventional advertising steals your prospects’ attention for a mere few seconds and forces them to watch commercials they have no interest in, content marketing provides prospects with information that they want and are searching for.
Content marketing has become the preferred way for prospects to get to know service providers like you before they decide to invest in you.
Here’s what businesses found:
- Marketing with content is pulling in prospects and building loyalty
- Discruptive and distracting display ads do not seem to produce the same results
[This event below is now over. To be informed of the next Hangout and Learn session just leave your details here]
Free Live Web Training on Content Marketing
I will be hosting a free Google Hangout on Air free training session on “What everyone wants to know about Content Marketing” on 10th Feb 2014 6:15pm US ET (Check for your local time here).
In the 30-minute training, we will discuss:
- What Content Marketing Is
- Why It Is Important For Your Business
- Cases Of Business Using It Successfully
- Three common Myths About Content Marketing
To join me in the free live web training, just leave us your details here and we will send you the relevant details for joining the live web training on Google Hangout.
If you are not able to join us on the live web conference training, sign up anyway as we hope to have it recorded.
Who Would Benefit From It?
This is important information for all business owners and is especially of interest to value-based, purpose-driven entreprenuers, thought leaders and independent specialist businesses.
I will show you why this is so on the live call.
Prospects Are Looking For Thoughts Leaders With Real Solution
Clients and prospects want insights and depth of knowledge and are no longer persuaded by brands that offer hype, fluff or noise. Businesses that hope to impress by buying fake followings and spinning shallow or PLR articles are passed over by savvy clients looking for real value offered by providers who are genuinely servinc the interests of clients and who know what they are doing.
The questions that remain to be asked then are
- How do independent enterprises and small businesses make use of content marketing to grow their business?
- And does that mean businesses should they be churning out more articles more frequentyly and be syndicating these across the web?
Well, the answer is both Yes and No.
Yes, if you know how to do this (with planning and monitored execution).
No, if you are are thinking of randomly and frantically posting a few status updates or blog posts about your business.
Successful content marketing takes consistent and concerted effort. Success is not going to happen over night. It also demands a depth of experience and skills that cannot by faked by cioying or regurgitating rehashed content.
Here’s a preview or what we will be discussing in the Google Hangout Live Training Session. Watch this 3-minute video presentation and see if you’d like to join me on the live training here.
Examples Of Businesses That Have Benefited From Content Marketing
Hubspot is one business that regularly put out templates, videos, podcasts, checklists, and ebooks to educate prospects and to help them with common issues they face. This helps Hubspot build credibility and trust. And many new contacts who consume their content are eventually influenced to use their services.
If you too want to attract, nurture, influence and convert new contacts to be loyal clients, then check out this free web training. Sign up for the training here and we’ll be in touch to send you follow up details.
Photo credit: photoraidz at freedigitalphoto