Include a clear call to action (CTA) at the end of all marketing messages
That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos.
Why use call to actions? You’ve worked hard to script and produce the video. You’ve spent even more time editing and optimizing it. And your audience was drawn to watch it.
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A call-to-action is a marketing term for an invitation to take a specific action. It is usually given in a straight-forward and direct manner, like “sign up now” or “buy now”.
But why do you need a call-to-action?
If you explain a concept well, wouldn’t your readers understand you and know what to do next already?
Why the need for an obvious call-to-action? [Read more…]
So you are ready to include content as part of your marketing. Now what?
How do you implement content marketing for your business?
What should you look out for?
How do you set your content strategy?
Who should create and distribute the content?
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How many legs does a dog have if you call the tail a leg?
Not too difficult a question but why is there a need to call the tail a leg?
Does doing that change others’ perception?
I doubt it.
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Don’t like marketing and sales?
You are not alone. Not many like the overt kind of selling or marketing.
Yet every business needs marketing and sales. And it needs to get more sophisticated as buyers get more savvy. Won’t it be great if someone bold and smart can do this for us?
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You hear that 93% of B2B marketers are using some form of content marketing.
10% of these are reported to increase budget for content marketing this year. Looks like everyone is talking about content these days.
So you started a blog site and post “content”.
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“Content Marketing” is a term you hear often now. But what is it? What has content got to do with marketing? And why should your business pay attention to it?
If you have these questions, tune in on Friday to the Business Radio Station and listen to BFM Radio’ conversation with Louisa Chan.
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It Usually Takes Me More Than Three Weeks To Prepare A Good Impromptu Speech ~ Mark Twain
It takes me longer than three weeks to be prepared for an impromptu presentation.
It’ll probably take longer to be ready when a rare business opportunity arises.
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Words are Powerful
Use them to
Build Up and
Not to Manipulate
Choice of words is important.
Do you carefully select words to paint a certain picture?
We’ve all been swept off our feet and carried into the world of imagination with powerful copywriting. The power of words used by skillful copy writers influence our decisions and persuade our actions. [Read more…]
If often requires more courage to dare to do right than to fear to do wrong.
~ Abraham Lincoln.
Managing an authentic business requires courage.
Courage to do what’s right.
How “what’s right” is defined differently by each and I recommend listening to your own heart.
It doesn’t lie.
[Read more…]
