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Are You Using a Secondary LinkedIn Profile to Speak to the Heart of Your Audience?

September 22, 2015 by Louisa Chan Leave a Comment

Louisa Chan Weekend Reflection Language Connects Have you seen the squiggly characters on some LinkedIn primary profiles?
You have one chance to make an impactful first impression and two seconds to do so.
What better way to connect with your web visitors than to communicate with them in their native language? [Read more…]

Filed Under: Blog, Business Growth, Content Marketing, Heart-Centered Marketing, LinkedIn Marketing Tagged With: B2C, Content Marketing, LinkedIn Marketing, LinkedIn Secondary Profile, Secondary LinkedIn Profile, Worldviews

Weekend Reflection: Making Progress Or Just Busy and Productive 18th Sept 2015

September 18, 2015 by Louisa Chan Leave a Comment

Louisa Chan Reflection Productivity vs Progress

Is Your Productivity Moving You Forward?

Most people are busy, very busy.
Some people are productive.
Not too many are making progress.
[Read more…]

Filed Under: Blog, Personal Development, Weekend Reflection Tagged With: Business mindset, Growth Mindset, Make Progress, productivity, Weekend Reflection

3 Core Business Mindsets For Women Starting Home Businesses

September 17, 2015 by Louisa Chan Leave a Comment

Louisa Chan YPVWM Workshop
Can you start an online-business doing what you enjoy?
You don’t know much about business and you’re not quite sure how this online thing works. You may not even have a ton of free time.
But you do want to be financial independent and you’re hoping to have more control over the way you work.
[Read more…]

Filed Under: Blog, Coaching, Training and Teaching, Heart-Centered Marketing Tagged With: Business mindset, Business Start Up, heart-centred business, online business, women in business

Where Are The Landing Pages (That Work With eMail Marketing)?

September 10, 2015 by Louisa Chan Leave a Comment

Unique Different
In the last post, we saw how landing pages work in tandem with email marketing to grow an audience base.
We also discussed how landing pages are different from home pages:

  • In the audience they serve and
  • The objectives they help to achieve

This video demonstrates how the two types of pages are different:
[Read more…]

Filed Under: Blog, Business Growth, eMail Marketing Tagged With: eMail Marketing, landing pages, opt in pages, permission marketing

Weekend Reflection: Landing Pages Not Home Pages 4th Sept 2015

September 5, 2015 by Louisa Chan Leave a Comment

Landing Pages not Home Pages
What’s a landing page?
Presumably a page that you somehow land on while navigating the web. Yes?
Well, yes and no. It is one of those geeky terms that’s confusing.
But a landing page is not the same as a home page. Confusing, I know so let me quickly demystify this for you. [Read more…]

Filed Under: Blog, Business Growth, Heart-Centered Marketing, Weekend Reflection Tagged With: eMail Marketing, home page, landing page, Opt In Forms

Weekend Reflection: Permission Or Forgiveness 31st July 2015

July 31, 2015 by Louisa Chan Leave a Comment

Permission or Forgivess
Should you or shouldn’t you?
Do you go ahead first and say sorry later if that’s required? Or do you inquire first so you don’t offend others?
Ask for permission first or forgiveness later?
Does it surprise you that random people will send you promotional material and end the email with “you are receiving this because we both belong to the same LinkedIn group…”
[Read more…]

Filed Under: Blog, Heart-Centered Marketing, LinkedIn Marketing, Weekend Reflection Tagged With: Consideration and respect, LinkedIn Marketing, permission based marketing, Weekend Reflection

What's the best way to generate income online?

July 27, 2015 by Louisa Chan Leave a Comment

Best way to generate online income

What’s the best way to generate income online?

Your job’s demanding and you’re tempted to venture into online business.
So should you join an MLM and sell products online? It seems they provide the content for marketing and may even give you a website.
Or should you sell someone else’s digital products as an affiliate?
[Read more…]

Filed Under: Blog, Coaching, Training and Teaching, Heart-Centered Marketing Tagged With: Online Education, Online Learning, Online Teaching, Teach Online

Weekend Reflection: LinkedIn Publishing Not Advertising 24th July 2015

July 24, 2015 by Louisa Chan Leave a Comment

LinkedIn-PublishingSo LinkedIn allows its members to publish long form articles on the platform now.
Yet what I see looks more like blatant advertisement with promotional links.
Does it matter? After all, this seems like a nice place to advertise upcoming training workshops and other promotions.
[Read more…]

Filed Under: Blog, LinkedIn Marketing, Weekend Reflection Tagged With: LinkedIn Advertising, LinkedIn Publishing, Weekend Reflection

Are You Starting Your Own Online Teaching Business?

July 21, 2015 by Louisa Chan Leave a Comment

Tutoring OnlineMention online training and you may still be greeted by a frown.
Some individuals, SMEs, and Corporations still view this as a less preferred way of learning.
Yet, according to research done by the Ambient Insights, Asia is projected to have the highest growth rate for eLearning, aka online learning (see figure below).
[Read more…]

Filed Under: Blog, Coaching, Training and Teaching, Heart-Centered Marketing Tagged With: eLearning, Online Education, Online Learning, Teach Online, web learning

Weekend Reflection: Opt In Form Not Contact Form 17th July 2015

July 17, 2015 by Louisa Chan Leave a Comment

Opt In Form - eMail Marketing
A contact-us form may look like an email opt-in form. But they are not the same even though they both require your name and email.
This may be obvious but it’s a question I regularly get.
So how are these different? And do we need both?
[Read more…]

Filed Under: Blog, eMail Marketing, Heart-Centered Marketing, Weekend Reflection Tagged With: eMail Marketing, Respect and Credibility, Weekend Reflection

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About Louisa Chan

Louisa is an Author, Content Strategist, Coach and Trainer. She helps you build rewarding businesses so you have the time to serve bigger purposes.

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