So LinkedIn allows its members to publish long form articles on the platform now.
Yet what I see looks more like blatant advertisement with promotional links.
Does it matter? After all, this seems like a nice place to advertise upcoming training workshops and other promotions.
Why not make use of free “cyber” space?
Publishing on LinkedIn is not advertising.
Not acknowledging this difference can cause you your professional reputation. And credibility.
Mistakes on LinkedIn are highly costly
It concerns me that so many glaring mistakes that are being made on the LinkedIn publishing platform could have been easily avoided.
Yet every mistake made here is a broadcast to the entire professionals community of an ignorance that is costing your business its reputation and authority.
- LinkedIn is not Facebook (perhaps this is not as obvious as I would like to think)
- The LinkedIn platform for long-form publishing serves a different purpose than the LinkedIn status updates
- This is certainly not a place to upload promotional flyers
- Nor to advertise that you are hiring (or looking for a job)
It is not cool to discuss private social happenings on LinkedIn.
No professional speaker would announce what took place at the home party during a TED talk, would he?
Mistakes on LinkedIn are amplified
Well, LinkedIn is your professional stage.
It is also not OK to have an attractive headline that leads readers to a one-liner with a link to a promotion.
These are costly mistakes that will be amplified by LinkedIn because LinkedIn pushes notification of your publication to everyone in your connection and beyond.
Everyone who follows you on LinkedIn (who may not be connected with you) will get a notification that you’ve just hit publish.
How are you training you audience?
If these mistakes happen enough times, they will definitely affect others’ perception of your brand. This is bigger than reality TV. You are under a spotlight.
Don’t turn readers and connections away from you posts. Instead, train them to look forward to your insightful articles.
Think before you publish. Especially publishing on LinkedIn.