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Archives for 2014

Great Acts Are Made Of Smart, Consistent Small Deeds

March 1, 2014 by Louisa Chan Leave a Comment

SmallDeedsThis week, I was unable to send out newsletters as the email marketing provider I am using had a major DDOS attack that disrupted their service (and mine).
Security is of fundamental concern.
During the week, I had to leave my glasses with the optometrist for a brief 30 minutes. I had the choice of waiting or run errands (no, not driving without my glasses, just walking). [Read more…]

Filed Under: Blog, Business Growth Tagged With: Business Building Tips, Fundamantals and Basics

Using Engaging Content To Build Deeper Business Relationships

February 8, 2014 by Louisa Chan Leave a Comment

Content MarketingAccording to MarketingProf, 86% of B2C businesses are using  content in their marketing. Although not all are using it effectively, 90% of consumers report detailed content as helpful. (according to Uberflip). [Read more…]

Filed Under: Content Marketing, Tutorial Tagged With: Content Marketing, Content Marketing Tips, Content Strategy, Engaging Content

What Everyone Wants To Know About Content Marketing

January 29, 2014 by Louisa Chan Leave a Comment

Content MarketingNot every small business can air ads on Super Bowl, the most watched event of the year in the US. And not every business can have that hefty ad cost picked up by Intuit.

Yet businesses are spending on expensive ads everyday. Are these producing the desired results?
Is there a way to promote your business more effectively? [Read more…]

Filed Under: Business Growth, Content Marketing Tagged With: Content Marketing, Creating Engagement, Generating Prospects, Video Training, Web Training

How To Manage Your GMail Inbox Using Filters and Folders

January 20, 2014 by Louisa Chan Leave a Comment

How To Manage GMail InboxDo you have too many emails in your Inbox?
Are you finding it time consuming to search for emails messages that have scrolled down the list too fast and are now lost in the sea of all other emails? [Read more…]

Filed Under: Blog, Resources & Tools, Tutorial Tagged With: Declutter, Gmail, Google Mail, productivity

New Training: Websites & Blogs That Attract Leads

January 3, 2014 by Louisa Chan Leave a Comment

Web TrainingWe are told that 75% of small businesses are still without a website as of 2012.
Of businesses that do have website, many are not attracting visitors. People “bounce off” websites within the first 2 seconds.
Not all websites are working for the business. Not all websites are effective. You can make yours effective … [Read more…]

Filed Under: Blog, Social Media Marketing Tagged With: Lead generation, website optimization

Hangout and Learn – Using Engaging Content In Marketing [Replay]

January 1, 2014 by Louisa Chan Leave a Comment

Hangout and Learn - Content MarketingRecent research results published by the Content Marketing Institute and MarketingProf show that 93% of marketers are using content marketing in 2014.
Are you? [Read more…]

Filed Under: Blog, Business Growth, Content Marketing

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