So you are ready to include content as part of your marketing. Now what?
How do you implement content marketing for your business?
What should you look out for?
How do you set your content strategy?
Who should create and distribute the content?
[Read more…]
BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 3 of 4]
Don’t like marketing and sales?
You are not alone. Not many like the overt kind of selling or marketing.
Yet every business needs marketing and sales. And it needs to get more sophisticated as buyers get more savvy. Won’t it be great if someone bold and smart can do this for us?
[Read more…]
BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 2 of 4]
You hear that 93% of B2B marketers are using some form of content marketing.
10% of these are reported to increase budget for content marketing this year. Looks like everyone is talking about content these days.
So you started a blog site and post “content”.
[Read more…]
Content Drives The Client's Journey
Using the internet to promote your business?
Who isn’t?
So you put up a Facebook Fan Page and a website. Perhaps you also set up more social media accounts. And you wait.
Nothing happens. [Read more…]
Using Engaging Content To Build Deeper Business Relationships
According to MarketingProf, 86% of B2C businesses are using content in their marketing. Although not all are using it effectively, 90% of consumers report detailed content as helpful. (according to Uberflip). [Read more…]
