So you are ready to include content as part of your marketing. Now what?
How do you implement content marketing for your business?
What should you look out for?
How do you set your content strategy?
Who should create and distribute the content?
[Read more…]
Archives for March 2015
Weekend Reflection: How Many Authentic Legs?
How many legs does a dog have if you call the tail a leg?
Not too difficult a question but why is there a need to call the tail a leg?
Does doing that change others’ perception?
I doubt it.
[Read more…]
BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 3 of 4]
Don’t like marketing and sales?
You are not alone. Not many like the overt kind of selling or marketing.
Yet every business needs marketing and sales. And it needs to get more sophisticated as buyers get more savvy. Won’t it be great if someone bold and smart can do this for us?
[Read more…]
BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 2 of 4]
You hear that 93% of B2B marketers are using some form of content marketing.
10% of these are reported to increase budget for content marketing this year. Looks like everyone is talking about content these days.
So you started a blog site and post “content”.
[Read more…]
BFM Radio Series on Practical Content Marketing with Louisa Chan [Part 1 of 4]
“Content Marketing” is a term you hear often now. But what is it? What has content got to do with marketing? And why should your business pay attention to it?
If you have these questions, tune in on Friday to the Business Radio Station and listen to BFM Radio’ conversation with Louisa Chan.
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