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You are here: Home / 2013 / Archives for April 2013

Archives for April 2013

Facebook Etiquette For Professionals

April 14, 2013 by Louisa Chan Leave a Comment

Business Mission and GoalFacebook Etiquette For Professionals

Medical Associations and Councils around the world have very tight guidelines for professionals using Media. This is to protect medical staff and patients. But since the explosion of Facebook, professionals have jumped onto the platform without taking note of Facebook’s terms of use nor the industry’s code of ethics.
It is with these in mind that I was approached to write the article “Etiquette of Using Facebook for Medical Professionals” published by the Singapore National Heart Center. 
Universal Principles The principles I shared in the article are based on fundamentals that apply to all professionals. Every industry upholds codes of ethics (whether you are a Coach, Trainer, Therapist, Teacher or Chiropractor). And every social platform has its own unwritten rules or etiquettes. 

Click Here For Full Post…

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Facebook etiquette, facebook marketing, Facebook Strategies

New Facebook Cover Photo Guidelines: Time To Take Action

April 9, 2013 by Louisa Chan Leave a Comment

New Facebook Guidelines
Facebook Updates on Cover Page Photo

Good news! Facebook relaxes its rules for cover page photo. You can now invite actions and put up clear contact details. However you do need to take note of a new guideline that limits the amount of text you can have on your cover image.
If you have been too busy to notice these changes, here’s a short video that’ll show you what has changed, what can be done and what to avoid doing. Not abiding by Facebook’s rule can be costly so take a few minutes to familiarize yourself with the changes and stay in the know.

New Facebook Cover Photo Guidelines

This Video shows the new guidelines

Facebook As A Marketing Tool For Small Businesses

If you are not familiar with using Facebook for your business yet, here are three free videos that will give you a good head start. Jumping in to explore is great but if you do not want to risk wasting time or effort, you’ll want to do it the right way. Check out Important Facebook Tips For Business Building Here.

Smart Facebook For Busy Business Builders

Busy business owners want to use Facebook and get results. If you don’t have a lot of time or resources you want to use Facebook without the frills. This set of videos show you how to use Facebook effectively. You don’t need any technical knowledge, Facebook Apps or paid advertisements. This set of videos are for those who want to abide by Facebook’s guidelines and use it smartly to get results.
If you have any questions, just leave us a comment below or get in touch!
Update: Since 1st July 2013, this 20% text rule has been excluded from Facebook cover photo guideline.
Photo credit: pshab, Flickr

Filed Under: Blog, Facebook Marketing, Social Media Marketing

Grow Your Practice – Reach Out To An Explosive Online Market

April 7, 2013 by Louisa Chan Leave a Comment

Grow Your Practice – Reach Out To An Explosive Online Market

Grow Your Practice

Reach More Prospects, Help More People
Whether you are a private tutor or a business owner, reaching more prospects allows you to help more people.

But where are these people and how do you find them?

They Are Actively Searching For Your Service Online
We have 2.5 billion people on the internet doing 3.3 billion Google searches every day. In addition to that 2 billion YouTube searches and 1 billion Facebook searches are done daily.

These people are actively looking for information or solutions to their problems. And they are checking out service providers and vendors before they engage their services. 

Click To Continue …

Filed Under: Blog, Business Growth, Coaching, Training and Teaching, Social Media Marketing Tagged With: eLearning, Online Tutoring, Tutoring online, Tutors On line

Online Learning And New Skills Required For Trainers And Facilitators

April 4, 2013 by Louisa Chan 1 Comment

eLearning And What That Means For Trainers, Teachers and Facilitators
Online-Learning-for-Educators
While Face-to-Face Training is still preferred by some, eLearning or Digital Learning has been identified as one of the top 10 trends in Enterprise Learning and Talent Management.

Online courses has been used by independent coaches as well as institutions helping many learn new skills and start new ventures. It is making learning accessible to anyone who is motivated to learn.

Today even elite Universities are offering online courses using the Massive Open Online Courses (MOOC) model. Coursera, Udacity and EdX partner with universities to deliver free courses to online learners.

Schools and colleges too are also using learning management systems to host and conduct courses. Some school teachers are encouraging students to watch recorded video lessons before class so they can come together for discussions or Q&As (sometimes referred to as a flipped or inverted class). It is a trend that will only accelerate as more people appreciate the mobility and flexibility that online learning offers.

I was recently interviewed on a national TV program and discussed elearning, the next wave in education:

  • How that affects Trainers and Facilitators 
  • What are some skills they will need in order to adapt to this change

Click To Continue …

Filed Under: Blog, Business Growth, Coaching, Training and Teaching Tagged With: Digital Learning, eLearning, Online Coaaching, Online Learning, Online Tutoring

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