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You are here: Home / 2013 / Archives for March 2013

Archives for March 2013

Have A Better Backup Plan Or Risk Losing It All

March 26, 2013 by Louisa Chan Leave a Comment

DropBoxWhat’s Your Data Back Up Plan? We’ve reached the last week of March and it’s going to be a short week for some of us. Planned your short break over the weekend yet?

I will be doing some spring cleaning this weekend (referring to my data and folders) as my external hard drive crashed just recently (my heart almost stopped beating).

I am hoping to recover some of the data (awaiting analysis from the data recovery center) so I can start re-organising my files and folders.

Click To Continue …

Filed Under: Blog, Business Growth, Resources & Tools Tagged With: Data Backup, Data Recovery, Set Up Own Business

Which Social Media Platform Should I Be On?

March 22, 2013 by Pippity Leave a Comment

Three Things For A Successful Business Set Up
It’s Friday! And Spring Break is here. Seen any Easter Eggs around town yet?

We had our web training this morning (my morning) and one question that came up a few times was, “so which social media platform should I be on?”

Which Social Media Platform Should I Be On?
Which Social Media Platform Should I Be On?


A: Who Do You Want To Serve?
Depending on who your ideal clients are and where they like to hang out, you may want to set up your accounts on these platforms as well. Each of these platforms has her own characteristics and attracts a different group of people.
[Read more…]

Filed Under: Blog, Business Growth, Social Media Marketing, Tutorial Tagged With: ideal clients, niche market, Social Media Platforms

Free Webinar: 3 Pillars For Starting Any Successful Business

March 15, 2013 by Louisa Chan Leave a Comment

3 Pillars For A Successful Business Set Up

I’m holding a web presentation on Wednesday 20th March 8pm US ET. You can use this link to check for your local time here. This is brand new training based on queries we’ve received.
As you probably already know, not many start-ups are successful. Even less survive past the first year. There are 3 things you must put in place if you want a successful business that is set up for growth.

If you have been thinking about doing business online, you’ll find this training helpful.
Register For Free Training Here …

Register For Free Web Training

Register For Free Training Here …
If you watch any Kung Fu movie, you will notice that these Wu Shu masters spend the most amount of time perfecting the basic stances. They don’t start kicking and flying but spend time getting the foundation right so the steps and forms that follow will be built on solid footings.
You can’t talk of strategies unless you have the ability to carry out the strategies. Straight forward, right? Yet too often, too many want to go straight to the strategies.  As with learning Kung Fu, there are no short-cuts nor magic pills for building healthy businesses.
Shaolin-stancesHowever, you can shorten the learning curve and avoid pitfalls, if you follow proven practices based on years of experience by those who have been there and  done that.
I can share with you valuable tips learned from my experience and that of my colleagues. Tips that can cut short your learning curve and bring you success in a shorter time.
Got An Idea and Want To Set Up Your Own Business?
If you already have a successful online business, then this is probably not for you.
If you have an idea of the kind of business you want to do but are not sure how to go about doing it or if you have just started doing some online business but want to build it on a solid and firm foundation, then this is just the thing for you.
There is no hype nor fluff in this one-hour online web presentation. And if you are looking for some get-rich-quick-schemes you’ll probably be very disappointed. But if you want to lay a solid foundationn for a business that is built for success and here to stay then check out this presentation.
But Setting A Solid Foundation With These 3 Pillars For Sustainable Business
The Essentials.  I’ll talk about the essentials you must have in place for your business. There are articles and posts on the latest tech tools you “should” use, the latest social media platforms you need to jump onto or even ground breaking “strategies”.
These are great, and they have a place. However, they work in conjunction with and in relation to other moving parts of your business. So before we lay the bricks, let’s talk about getting the basics right.
I have decided to do this training for Free. So that’s one hurdle less for you.
But in order for me to send you details of the web training, you need to register here
I have booked limited conference lines for this call so register now while it’s still fresh on your mind.
In the mean time, if you have any additional questions or would like to learn more about starting up an online presence or increasing your online visibility, just contact us and we will be in touch. You can find out more about our services here.
Photo Credit

Filed Under: Blog, Business Growth, Tutorial Tagged With: Business Start Up, Setting Up A Business, Sustinable business

Building Online Credibility And Authority With LinkedIn

March 7, 2013 by Louisa Chan Leave a Comment

Authenticity and Credibility
Two Key Factors Very Important to prospects and clients. Some people are weary of who they meet online and rightly so. It is therefore important that you show yourself as an authentic and professional Online in order to attract prospects and clients.
How do you do that?
Set up a LinkedIn Account. You want a presence on this professional platform.
1 – Photo. On your LinkedIn Profile put up a recent professional photo. I have seen creative photos or photos of people carrying their child or pet. These don’t work well on LinkedIn. Not having a photo does not work either.
People like to know who they are dealing with, they like to have a face behind the screen.  If you have a happy photo that shows you up as approachable and professional, put that up on your profile – that is the first thing anyone will see.
2 – Start Collecting Endorsement and Testimonials. When you have done a good job, do not be shy to reach out to your students or parents of the students or the manager of the organization you work with and ask for an endorsement or recommendations.
LinkedIn Endorsement
On LinkedIn this is powerful, because recommendations are given with the person’s real identity and it cannot be written or composed by the receiver – the way it is sometimes done on websites.
These comments are perceived to be more genuine and they are attached to a real person whose background you can check up on line.
How To Endorse Skills On LinkedIn?
A – The person would need to have a LinkedIn account.
B – She would need to be connected to you.
C – She needs to click on the yellow “Endorse” button for a skill that she wants to endorse you for (as shown in the diagram above). This pops up when your profile is viewed.
How To Recommend Someone On LinkedIn?
In order o Recommend you your student would need to scroll down toward the end of your profile and look for the Section with the world Recommendations (as shown in the diagram below).
LinkedIn Recommendations
She would need to write a sentence or two to describe what she is recommending you for, in what capacity she is giving that recommendation and so on. LinkedIn will guide her in writing the comment and once that is done, they can send that to you for “approval“. By approving this recommendation will show up on your profile. Otherwise it will not.
As you build your online authority and credibility, you will eventually be seen as the expert in your field and people will come to seek out your service.
In the next week or so I will be talking about other important things you must have and do if you were to start your own business. Watch this space.
What is your favorite way of building online credibility and authority? Leave us your comments below or get in touch if you have any additional questions.

Filed Under: Blog, Business Growth, LinkedIn Marketing, Social Media Marketing Tagged With: LinkedIn Endorsement, LinkedIn Recommendation, Online authority, Online credibility

Beware of Facebook Scams And Know How To Use Facebook Correctly

March 1, 2013 by Louisa Chan Leave a Comment

For Facebook Administrators
Do you have a Facebook Page (not the Facebook Personal Account with friends but the Business Page with “Likes”)?
Be careful
A phishing scam was going around. It targets Facebook page owners.
A Scam. Someone from Facebook “Security Team” will message the page administrator that their page is “in violation of terms of service of Facebook”. And threatens to permanently suspend the user’s account.
It then offers users the option to “verify” their account if they believe the situation is a mistake. This is where it gets suspicious and dangerous.
Users are then taken to a link where they are asked to provide their page name, email address or phone number, and password. This is how they get your login and password – full report here.
If you have an intern managing your social media account, make sure she knows what she is doing. Make sure she knows what danger signs to watch out for.
Besides abiding by Facebook’s rules (especially in running contests), having some basic online knowledge will help her differentiate what’s genuine and bogus.

Facebook For Small Business Builders
Diagram For Illustration Only. You Can Download You Digital Product Once You Make Payment

This is video based and you can send in your questions if you need clarifications. If you like to beef up your knowledge of Facebook, I have a course that tells you the essentials of Facebook.
The course is designed for busy business owners. It includes only the things that are fundamental and important if you are using Facebook for your business.
You don’t need this if you are using Facebook on your personal account to connect with friends.
But if you use Facebook for your business then:

  • Know Facebook’s Terrms of service,
  • know what you can do to optimized your page and
  • what you definitely should not do and
  • if you don’t want to risk having your account shut down

Then Get This Course.
It is well worth the price you pay and …
the price will go up the next time I promote it.
There is no shipping fee for buying this course. Once you make payment online using Pay Pal or your credit card, you will be sent an email asking if you would like to be kept in the loop for update videos on Facebook that you are entitled to. Open that mail, click to confirm and you will be sent a link where you can watch the video or download them as you please. If you need anything else, just get in touch or leave us a comment below.
By the way, what are some challenges you face in managing your Facebook Page? You can leave your comments below. Perhaps someone else will have similar issues and they can share their tips with you.
OK, that’s all for this post. The course is still at an introductory fee. I am not sure how long I will keep the product at the introductory price. If you would like to a Facebook course that gives you important tips that are absolutely necessary, a course that walks you through only what you need to know (and not the frills) then get the course here before the price goes up!
Sign up now while you still remember and we’ll talk soon!

Filed Under: Blog, Facebook Marketing, Social Media Marketing, Tutorial Tagged With: Essential Facebook for Busy Professionals, Facebook Course, Facebook Scams, Facebook's Terms of Service

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Louisa is an Author, Content Strategist, Coach and Trainer. She helps you build rewarding businesses so you have the time to serve bigger purposes.

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