Louisa Chan

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Resources & Tips: Oct 5 2012

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Of Local Searches and Website Text, Handling Rejection and Getting Real Likes 


Which Social Media Platform?


I’m seeing pumpkins everywhere. That just means the year is going to rush by very quickly! Time to get things in place for the end-of-the-year rush!

This past week we had a special ceremony rolling out a new website for a local client. It was important for the client to put his logo in a specific corner facing a specific direction and to unveil the site at a specific time. Yeap, we are in the digital marketing age. And our tech person performs magic to make things happen.

This week we saw Facebook reaching the 1 billion active users mark and we remember Steve Job’s passing. We also see new research showing that half of Google searches as local.


That means even if you have an offline local business, your prospects are looking for you on line not all the time (yet) but half the time. Food for thought?

Here’s this week’s brief, so grab your coffee for some business building resources. 

Marketing
1 – 43 Percent Of Total Google Search Queries Are Local
2 – 51% Of Small Businesses Still Don’t Have Websites
3 – Website Marketing – Back To Basics
4 – Simple Tips to Improve Your Website Text

Social Media
1 –Are You Liking and Recommending Your Competition?
2 –Follow The Leaders: LinkedIn Puts Own Spin On ‘Followers’
3 –Facebook Deleting Fake ‘Likes’

Business
1– How to Handle Rejection: 4 Tips

We have just finished the tutorial on “How to Set Up Your Own WordPress.com blog site in 2 minutes“. That was in response to the survey results we got from your participation. Have you put up your site yet?

We have also just finished recording a tutorial on using “Free Facebook” as that was the 2nd most requested item from the survey. We are putting finishing touches to this tutorial. It should be ready for you very soon.

OK, that’s all for this week! If you have some interesting news about your business that you like us to share and highlight here just send those in. We can features your business and celebrate with you.
 
Photo credit: webtreatsetc
 

Website Marketing – Back To Basics

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Which One Will Your Online Business Invest In?

Website and Social Media What Surveys Have Found
44% of Google Search is local business related. That means your prospects are searching for you online even if you have an offline local business. And that’s almost half of all Google Search.
If you don’t have your own website, you are wasting all that traffic. And you’ll also want to make sure that your site is mobile friendly or responsive.
In a recent internet retailer conference, Econsultancy asked 100 senior decision makers what they are likely to invest in. 59% of respondents indicated they want to make the greatest investment on their websites, followed by 35% on mobile and 22% on social networks.
This is not surprising to those who understand the importance of having your own online asset This is your home base where you can send people to from the different social networking sites.
In a recent poll I sent out to my subscribers, I have found that investing in online websites top the list (amidst setting up social media presence).
Your Self-Hosted Website Is Your Only Online Asset
Yes even in 2012. Having a self-hosted website just mean having your own brand name as your domain, your own personalized website.
Instead of QuickMuscleRelief.WordPress.com, you can now have QuickMuscleRelief.com. It is with your brand name has your web address and is hosted on your server. This is yours. Nobody can take it away from you.
Having a strong social media presence can not to be neglected but these can never replace having your own website.
There are a at least 3 reasons why you need to have your own website
– Your clients expect you to have one
– You want to be found by people looking for your on local searches
– It gives your business credibility
I am going to show you exactly how you can set up your own free online WordPress.com blog site in a 9-minute step-by-step video tutorial here.
Get your own WordPress dot com blog site up and running in 2 minutes. CLICK HERE to see.
photo credit: KDonovan

Resources & Tips: Sept 29 2012

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Of Moon Cakes and Marketing Strategies, Facebook Gifts, New LinkedIn Endorsements and Much More


What Is Moon Cake Festival?


Happy Mid Autumn! Yes, we are celebrating Mid Autumn Festival already (sometimes referred to as the Moon Cake Festival).

A Moon Cake Message: I wrote about a Chinese folklore where a Han revolution was made possible by these moon cakes (made from lotus seed). Some powerful moon cakes huh?

Do you know that the strategy for the up rising was embedded in the moon cakes which were openly passed around under the nose of the Mongolians?

That’s smart marketing in today’s language. We have much to learn from the sages of old! 

See, smart marketing strategies are the underlying principles that will make the difference between the success or failure of a promotion. Business schools learn important marketing lessons from “Sun Tze Strategies” used thousands of years ago although the implementation of the strategies are now aided by technology and gadgets.  

In these weekly collection of resources, we highlight strategies, business and technology trends as well discoveries and changes in human behavioral buying habits and implementation tools that helps us execute our marketing strategies. Spend a little time to learn from these articles (not all are written by me) and you’ll grow your business much faster!  

This past week, we wrapped up an 8-week project this week but are just as busy helping small business owners put up websites as they gear up for businesses at the end of the year.

If you want to put up your own website (for free, in 2 minutes), here’s the video that shows you how – without any tech knowledge. Click To Share or  Click To Tweet

And if you want us to give your website a makeover for the coming season just contact us and we will be in touch. Mobile strategies and coupons works well for local businesses (that includes massage therapists and chiropractors…).

So here are some tips and updates you’ll want to know about for your business:

Marketing
1 – Facebook launches Gifts: real products you can send to your friends
2 – LinkedIn Introduces Endorsements, Get Recognized For Your Skills
3 – WordPress The Emerging CMS
 4 – How To Set Up Your Own WordPress Site
5 – What You Can Learn from Celebrities About Social Media

Share Our Joy
1 – We hit 20K views on YouTube! – glad you found them helpful. 

Share with us your success of the week/month. I started the ball rolling already! You could share about your new Pinterest pinboard that drew in 100 followers, or how easily you set up your new WordPress.com site or new marketing strategies that you are working on. Of if you come across a good piece of article send that in and we’ll published it here too.

I will be inspired and so will the rest of the readers. We can all benefit from this sharing. After all social networking is about connecting and sharing!

OK, that’s all for this week folks! Results of the survey have been published and once again, thanks for your participation!

Remember to “appreciate” the moon this Sun, It’s supposed to be biggest, roundest and brightest on Mid Autumn Day, that’s the 15th day of the 8th month of the Lunar Calendar. 
 

Celebrating 20 Thousand YouTube Views

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Celebrating 20K Views With 20 Subscribers


YouTube Marketing with Louisa Chan

 
Am glad that my videos are helpful to my subscribers and “readers”. I never thought I would do videos but it has worked out rather well for me. 

I realize that I record mostly “How To” videos with step-by-step guide (the educator in me never sleeps). If you have not watched our videos yet, Click here to watch the latest.

If you don’t want to miss any new releases, you can leave your email here and we’ll send you the videos as they are released.

YouTube currently is my fourth source of online traffic. The views are a bonus. Thanks for watching and subscribing to my channel and I hope to hear from you as to which video you found most helpful or what other videos you would like to have me record.
 

Resources & Tips: Sept 21 2012

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New LinkedIn Company Page, New Twitter Profile Page, New Facebook Deals and Much More

Raya Celebrationg: Ketupat
Ketupat is made from white rice wrapped with coconut palm leaves. Must have for Raya


Welcome to your Friday Read! Easy brief on what’s happening in Online Marketing that you’ll want to know about.

We do the reading, the sifting and the sorting and only pass on what’s most important for your business!

But first, I’ll like to thank all of you again for sending in your requests for the 2-Question survey.

We are now organizing the results and will be sharing our findings with you shortly.

After Raya (Eid), time just flies We are already entering the last quarter of the year! And clients are wanting to get ready, they are setting up websites and claiming their online presence.

As shared in last Friday’s resources, investment in websites is still key despite the rise in Social and Mobile. This is your anchor, your Home online.

If you are wanting to have a website makeover or to have your business plans worked out, reply to this mail and we will be in touch.

This week we see lots of changes on the Social Media front. New LinkedIn Company Pages layout, New Tweeter Profile layout, Facebook updates and great free resources for holding online video streaming (no ads).

Take a little time to do up your profile (and branding) online with these new features. These are great opportunity for getting new contacts and leads.

Marketing
1 – New LinkedIn Company Pages: What Small Businesses Need to Know
2 – Twitter’s Profile Pages Redesign Offers More Branding Opportunities
3 – Facebook rolls out new feature that delivers 16x ROI
4 – Fancy – “Pinterest for Shopping” launched subscription box

Additional Resources:
1 – Free Resources for holding Live Events – Streaming

Quote for the Week
1 –An Investment In Yourself Pays The Best Interest ~ Me

That’s it! Watch out for the release of our survey results. We are doing number crunching …


Oh and if you want to catch a glimpse of the fun we had with one of our recent clients, photos are here. While you are there, Like out page too and join in the fun.

If you find these tips helpful and would like to also receive them as they are released as well as other training and tutorial you can leave your name and email in the box below and we’ll make sure you get your those as well.

photo credit Unwinged

Resources & Tips: Sept 14 2012

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The Danger and Cost of Illegal eMails and Cheap SEO and How To Blog

Royal Tea PartyThe Royal Couple visited Kuala Lumpur for Queen Elizabeth’s Diamond Jubilee this past week and caused quite a commotion locally.  
Tea Party at the British High Commission in Kuala Lumpur was packed with program and Food!  
All were eager to meet Prince William and Princess Catherine.
At the Office we celebrated some good wins this week and are looking forward to new assignments starting the last Quarter and leading into 2013.
We are also wrapping up our current project at the National Defense University. Great to have worked with the officers!
How’s your preparation for the rest of the year?
If you are looking to do a website makeover (for SEO or conversion purposes) or to launch your first web presence, contact us and we’ll arrange for a scheduled call. We’ll make sure your sites are designed and set up as an asset, an effective marketing tool that will bring you business. We are concerned to do things right from the ground up and for a sustaining business.
In this edition of Resources and Tips, we consider a few important issues. While we all want to be good stewards of the capital entrusted to our care, there are a few things we’ll want to note in launching our online business.
These resources are not written by me but contain valuable information (and some humor) that are critical to building a firm and sustaining business.
So grab that cup of coffee (or tea, or power drink) and spend a little time catching up on stuff you need to know for your business. Ignorance has a high cost.
But not to worry, these articles are easy to understand and straight to the point. I have not included advanced stuff here so ready away!
On Marketing:
The Hidden Cost Of Cheap SEO Social Labor 
Are Your Marketing E-Mails Illegal? 
Website Investment Still Key Despite The Rise Of Social And Mobile 
What I Learned About Blogging From the Naked Men in the Trunk of My Car 
How To Make Your Blog Informative
On Personal Branding 
Best Way to Introduce Yourself 
Quote for the Week:
Investment
If you find these tips helpful and would like to also receive them as they are released as well as other training and tutorial you can leave your name and email in the box below and we’ll make sure you get your those as well.

photo credit Lisa Hart

My Biggest Challenge As A Business Owner

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A Quick 2-Question Survey 


survey 

I hear professionals share of different challenges in running their own businesses. The biggest concern seems to revolve around getting more clients or a steady stream of clients. 


If you have half a minute to answer the following 2 questions, I’d like to hear from you directly to understand the challenges you face in building your business. 


Thanks for letting me know the one thing that worries you most about your business and what you’d like to learn more about to help grow it. Knowing this enables me to continue to produce relevant and useful resources, e-guides, tutorials and training for you.   


And if you would also like us to share our findings with you, just let us know where to send these to.



That’s it. Short and sweet.
If you need anything else just reach out and let us know and we’ll be in contact. 


photo credit: Survey Tools
 

How To Add A Pinterest Pin It Button On Your Website

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How To Install Pinterest Pin It Button On Your Website

 

Pinterest ImageEncourage Pinning From Your Web Site

If you like visitors pinning images from your WordPress site you can easily install a plug in that will display the “Pin It” button onto your blog site, pages and posts.


There are a few plug ins that you can use, among them, the WordPress Pinterest Pin It Button or this plugin. 


If you are not using a Word Press site, then you can follow the steps below to put a “Pin It Button” on any pages or posts.


You can go to www.Pinterest.com/about/goodies and scroll down till you see “Pin It Button for Website”. Just add in the web address of the post or page where you want the Pin It Button (http://yourdomain.com/post) as well as the web address of the image to be pinned (http://yourdomain.co/image).  Then add in a few words for the description of this pin.


Pinterest_Button


Once you have done that, some codes will appear below the description. Follow the instruction and copy these 2 sets of codes to your blog site. One where you want the “Pin It Button” to appear [on your blog post] and the other one at the end of your post, just before the </body> tags.


As you can see there is no coding involved at all. It is going to the right place, grabbing some codes and putting them on your blog site. Not complicated is it?


And just like that you have your pin it button on your blog post or pages so any visitors can pin images from your site whether they have Pin It Bookmarklet installed on their browsers or not.


Pinterest

 

You can also add in text that says something like “click on the Pin It Button if you like this on your ping board” so visitors know what to do.  You would of course want to make sure that you have high resolution attractive images for others to want to repin. So now every one can rein your images whether they have the Pin It Bookmarklet or not.


If you like to refer to how to get the Pinterest Bookmarket installed, here’s a video that will walk you through it. If you have any questions just leave them at the comment section below.


photo credit: Jason A Howie


How To Add Pinterest Pin It Bookmarklet So You Can Pin From Any Websites

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A Pinterest Bookmarklet Allows You To Pin From Any Site

Using Pinterest For BusinessNow that you have set up your Pinterest account you want to start pinning images onto your various pinboards. 


Pin by Re-Pinning. You can do that by re-pinning images that you see on others’ board or you can pin images, infographs and videos that you see on websites if they have the Pin It Button installed.


Pin Using Pin It Buttons. Some websites have added Pin It Button (like the one you see here) onto their website and blog posts. So if you click on the Pin It buttons on the sites you visit it you’ll be able to pin the image from these websites.


Pin Using Bookmarlets. Some sites have not installed the Pin It Buttons yet. So in case you are wondering how you can pin from these site, don’t worry. The fastest and easiest way to Pin images from any website is to make use of a Pin It Bookmarklet. These can sit on your tool bar or you can save them as bookmarks or favourites. 


This is something very easily done. Depending on which browser you are using to surf the internet (whether it is Chrome, Firefox or Internet Explorere) the steps are slightly different. And I have made a short video to walk you through this step by step so you don’t have to feel lost and can start pinning in 5 minutes!


How To Install Pinterest Pin It Bookmarlet.
If you have any questions feel free to post these using the comments below.

 

Original Video on YouTube Here 
(if you are unable to view video in Firefox, you need to update your flash player)


So What Is Pinterest? Don’t have a Pinterest account yet? Or you don’t really know what this is and how it can help you grow your wellness business then here’s a post you can refer to. It has a report that tells you exactly how to set up your Pinterest account and how to start getting clients from this additional social media channel.
 
Pinterest is a great source of clients and awareness for many small businesses and it works especially well for those in the wellness industry as you can pin images of your clinics/spa centers, of your equipment, clients, charts, healthy recipes, posture charts, trigger points charts, massage chairs models etc.

I just pinned a ton of visuals in my wellness board, you get the idea of what you can put on your board that will attract clients. My new 29-page guide “A Beginner’s Guide For Wellness Professionals” shows you step by step from start to finish how wellness professionals can benefit from this new female-led social network.

If you find this post and the video helpful, you’ll probably like my Pinteress Guide. For a short remaining time the guide A Beginner’s Guide For Wellness Professionals is FREE. Just enter your name and primary email address right below this paragraph and we’ll send it to you immediately.


photo credit: HongKiat

 

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About Louisa Chan

Louisa is an Author, Content Strategist, Coach and Trainer. She helps you build rewarding businesses so you have the time to serve bigger purposes.

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Get in touch anytime if you would like to find out more about having public or in-house corporate training or for for coaching for online teaching or content creation.