You are versatile enough to serve a wide spectrum of clients, right? So why narrow your market? Why limit the number of students (or clients) you can help?
Unfortunately, it’s not about what you feel …
… It’s about how your clients perceive you.
A unique situation calls for expert advice with special attention, something that a generalist does not and cannot provide.
The market is crowded with many people offering similar service as you.
- How will you stand out from the rest and be noticed?
- Why would prospects choose you and not others?
- How are you different from others so you become the preferred choice, the go-to person for the service you offer?
Not by copying what everyone else is doing.
Are You a Commodity?
Commoditization forces you to charge a lower fee for your service. That is not a good position to be in. Unless you bring unique value to your clients / students, you are a commodiry, easily replaceable.
Offering general service (everything under the sun) stretches you very thinly as a solo-preneur. It also does not give you the time to go deep with a particular area so you can be the expert in that field.
Just Another Provider?
You end up being just another service provider instead of the service provider that people flock to when they have a specific issue that needs attention.
It’s the 1st of July, the first day of the second half of the year.
Let’s recalibrate so we can be ever more focused on knowing and serving our target market well. So this special segment of the market will come to you as the de facto solution provider, the expert problem solver that can help them.
Have a great weekend and enjoy this episode 044 [Video] Why You Need a Niche for Your Online Teaching Business
Video originally shared on YouTube. Find out how you can capitalize on having a niche.