How Does Having A Powerful Online Presence Helps?
Hello! I’m back! But No, my name is not “Back”!
So did you enjoy the last mail I sent you?
Short but full of useful and up to date content that I hope you were able to implement.
This week we have great news to share. We are now an official Accredited Training Partner with AAMT (the Australian Association of Massage Therapists) having been stringently assessed by the Australian National Education Committee since the beginning of the year!
Very exciting for us! This attests to the quality of the design and delivery of our training. So if you know of Massage Therapists friends who are looking for online courses with CPE points, send them our way!
Now back to business.
It’s mid June already and half the year has gone.
So if business is a little slow and if you are thinking of a website makeover or revamp (or setting up your first web site), now may be a good time.
Why do you need a professional web presence?
Maybe you are doing just fine without one or maybe you already have a site.
Here’s are some factors you may want to consider.
– Are you leveraging on technology for global clients?
– Do people (or search engine bots) come visit?
– What do you want your site to accomplish?
– Is it doing what you want it to do?
– Do you know why you have your website?
If your brain is spinning now, this post has some helpful ideas.
Why would YOU need a professional web presence?
Want to stay ahead of your game and get regular updates on tips for your business? Sign up here.
Why You Need A Self-Hosted Professional Web Presence
You Are Told That You Need A Professional and Self Hosted Web Presence
And not just a web site or a blog site but a professional web presence that is self-hosted with your own domain name representing your brand.
But what if you are already having a thriving Facebook community and thousands of followers on Twitter? Or may be you already have a blogsport site (most popular blog site) and a very successful offline local business. Do you still need a self-hosted site?
Why Do You Need A Functional And Professional Web Presence/Web Site?
There are many reasons why you would want to have an authority site online. Depending on who your target audience is and what you want to achieve with your web presence, here are a few factors to consider:
For Branding Purposes:
Corporate / Professional identity and online Market Authority or Leadership.
It tells others Who You are and What You do.
For Marketing Purposes:
• Lead Generation
• Communication with existing customer base.
• Communication with potential customers.
• For building relationships with customers and turning them into paying customers.
From A Business Point of View:
• Globalization – You can reach global and new audience. Hundreds of millions of users surf the net every day, you certainly do not want to miss out on this traffic.
• Changing Habits – people do their work, learn, shop and have fun on line. Your prospects want to check you out – online and you need a powerful, professionals presence (not just a static brochure site).
• For Sustainability and Ownership you want to have your own domain site and not build your entire business on social media platforms (which is on rented property and the landlord can chase you out anytime).
• It leverages on your time and resources so you get more done in less time.
With a Functional and Professional Web Site, you can achieve the following:
• Let others know about you, what your brand represents and what you offer.
• Showcase your service and expertise (or products).
• Have your own online asset, your home base where you provide a place for your community to connect and engage.
• Educate prospective clients and your community.
• Sell your product and/or service.
But How Do you Have A Professional And Effective Web Presence?
Through fanciful design and animated files? How about putting up lengthy pages on everything about the business on the site?
Having a professional web presence is not about putting up an exact copy of your physical brochure onto the net. Having lots of high resolution big photos or fanciful flash videos may also not accomplish the results you want (it may actually make it less effective).
Effective online or Digital Web Design needs to include functionality and usability as well as being visually attractive. A streamlined simple page that is searchable, accessible with easy navigation and is mobile ready will attract more human visitors and search engine bots. Often the work that is done behind the scene (not visible to the eye) is just as important as the visual design you see for a site to be optimized.
So the next time you want to give your web site a makeover or some renovations, you can make use of the above checklist. Your website has a job to accomplish and how you design it will affect the effectiveness of your online presence (the other critical component will be having the right kind of content).
If you’d like to set up your own website or have a website makeover, contact us for more details. If you want to set up your own website then check out these video tutorials and let us know if you have any questions.
P/S It’s not difficult to maintain your own blogsite or upload files. The result of getting more clients will be worth the effort
How To Do Social Media In 1 Hour A Week
Fundamentals On Using & Mastering Social Media
Ok so there are many many social media platforms and many new ones are added on an on-going basis.
Google+ has just been release end of June and it has already gathered 25 million users!
But before you dive into this, here’s a report I think will be very helpful. It has tips that I wish I knew when I first started on the Social Media Platforms.
It cuts through the noise and gives you what you need to leverage the time you invest in building your social media presence.
It starts with researching and go through the entire process till monitoring your posts. A must read if you are busy yet want to tap into the power of this growing social media platforms.
Mastering Social Media In 1 Hour A Week
Social Media not going away any time and it is not a fad. To make the most of Social Media Marketing you will want to know how to use it correctly.
As it is being adopted more readily by people of all ages across all industries, local businesses and independent professionals are now needing to set up their social media presence online. These tips will save you tons of time and get you much more results.
If you find it helpful, do leave us a comment or click the “Like” and the “+1” button at the top of this post so others too can enjoy this post.
To claim your free report on how you can Master Social Media In 5 Simple Steps Using An Hour A Week, just leave us your details.
QR Codes Making Appearances In Kuala Lumpur
You may have seen these strange little square boxes popping up in town, on name cards, magazines, shopping windows, product packaging, clothing tags, billboards, and even on T-shirts and stationeries.
These called QR codes short for Quick Response codes. Sometimes they are referred to as 2D Bar codes. They were first developed in 1994 by Denso- Wave Corporation in Japan.
These codes are readable by QR barcode readers and camera phones. Why do you need to know about QR codes? They can hold lots more information and marketers are using this tool reach prospects and consumers, to brand and provide information.
Japan, Korea and European countries have already been using these. US and the rest of Asia is now picking up in adoption rate. QR scanning is most definitely on the rise.
According to this info graph put together in Jumpscan, there is with a 1200 percent increase in scanning from July to December in 2010 alone. That is very healthy adoption rate.
Not only are the big brands are using them to assist with marketing efforts, small businesses and local businesses are also using them in all kinds of new ways to reach consumers.
This info graph is compiled by JumScan, more information at Mashable. You can scan the AR Codes here and see hos this works.
Most often these QR codes bring you to the company’s product websites or to user review pages that gives information that helps you decide whether or not to buy a particular product or not.
I have my QR code on my business cards so my contacts only need scan the code instead of having to type in long URLs on their tiny QWERT keyboards to get to my site. And once it is scanned, it remains in their phone – I don’t run the risk of them misplacing my business cards.
Offline groceries stores and food brands are also using these codes on the actual fruits and wrappers. One scan and you can see relevant nutritional and/or ingredient information about the product. Clients appreciate having more information before they make the purchase and these codes direct them to sources of data.
Business will display more QR Codes as there are more smartphone users. I saw it recently in a popular shopping mall in Kuala Lumpur on the front panel window of the store. Having a QR code alone may not increase your marketing effort but incorporating it into your total marketing plan will certainly make a difference.
Do you have a QR scanning application installed on your smartphone? You can download your bar code reader here, and it’ll decode these QR codes when you scan them with your phone. Try it.
