Chiropractors and Massage Therapists: Why Getting Your Own Clients Is Crucial
What’s the biggest problem for Business Owners?
The two most common response I get include:
– I don’t have enough clients or
– I don’t have a steady stream of clients
So you try using Groupon or Living Social.
Was that successful?
Did you get more clients?
I get different response from different LMTS.
We have long discussion with differing views.
Let’s step back and understand this better.
Why did you try using Groupon?
– They get you clients and you don’t have to do marketing.
– Maybe you are not sure how to go about doing marketing
– And you rather let Groupon do it – even if it means you have to give them a large cut your margin.
Not knowing how to do marketing WILL cost you dearly.
I mean you get maybe a quarter of your normal fee.
That’s 3/4 of your hard earned revenue spent on marketing – for not taking charge of your own marketing.
And other issues you experience may include:
- Not having any say over the kind of clients you get (these are nice people, but they are deal seekers and bargain hunters who probably may not come back for another massage. Not your ideal clients.
- Not having any control over the price you set
- Not having any control on the volume of coupons sold. Some MTs are over booked and they had to deliver on the sales
The Dissatisfaction Sometimes Affects The Business
Beside the financial impact you may hurt yourself overworking when too many coupons are sold and redeemed in a short period of time.
Over time this can cause emotional struggles and strains.
You may not like serving these clients no matter how nice they may be.
Because you feel unappreciated, short changed and you are resentful of the deal.
And so the healing work has a little grudge attached to it and you don’t really look forward to these sessions.
Is there a better way to get clients?
A Take charge of your own marketing – do it yourself
B Hire a trusted marketing agent who has your interest at heart
A: Take Charge Of Your Own Marketing – DIY
You would need to invest some time to learn this stuff. You would also need to experiment with what works for your niche market and your unique modalities.
If you learn this on your own, it won’t cost you any obvious fee. But you will be paying with time and missed opportunities. Why?
Because there is so much information out there (and on the internet) and you won’t know which to choose. Time is wasted on sorting things out and experimenting to see what works.
Quite often the data consists of opposing ideas from different “gurus” and you are pulled in different directions.
If you want to do the marketing yourself and if you do not want to spend too much time wondering around in the woods, your best bet would be to invest in a course or workshop (online, in person or blended) or to get help from a trusted mentor/advisor or someone who knows how this thing works.
When you work with a Mentor or Coach, you get clear strategies and tips that work for your unique case. You will learn the trade and the skills stays with you; you are growing your business as well as your entrepreneurial skills. It will bring your rapid results and in the long run, you will have a sustaining business that is on solid ground.
When you business grow, you can hire assistants to help you so you do not have to do all the tasks yourself. This is growing your business while letting you enjoy the freedom to do things you like with the people you love.
B. Hire A Trusted Marketing Agent
You could short cut the process and get clients sooner by engaging trusted marketing agents. In this case you get to save time and get on with doing the healing and giving bit.
And you will also get better results because these experts know what works for your business – instead of you experimenting and shooting in the dark. Your return will be well worth your investment.
This is having someone help you put up a plan that works for your specific case where you have control over the budget, the segment market you want to focus on, the kind of offer you are comfortable making and the volume you can cope with.
Either Way, Take Control Of Your Marketing
Do not leave this important part of your business to the mercy of others. If you like to get more clients with personal coaching and mentoring or find a trusted advisor/agent, click here to contact us and we will be in touch.
We can help you grow your client base either way. Click to to find out more about us and see your business grow today. Why wait?
photo credit: Morphicx at Flickr