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Archives for 2011

Facebook Timeline And Privacy Pointers To Note

December 18, 2011 by Louisa Chan Leave a Comment

Facebook Timeline And Your Privacy

So have you set up your new Facebook Timeline yet?  Facebook Timeliness tells your life stories on Facebook, your digital history / life if you like using your photos, posts, videos etc.

Facebook Timeliness was under beta with developers and is now rolled out worldwide. Many are editing and getting their cover, photos and stories ready to be published while others are a little concerned.


This unfolding of your digital life’s event will essentially be your new “wall”.  You can get quite creative with how you want to present your self to those you choose to share with – through your Cover Shot. There are already many creative designs shared online.


Facebook Timeline EventsThe new status update looks like this now.


There are many write-ups that will tell you how you can get the new Facebook Timeline so I won’t do another one.


Here’s a post that’ll walk you through the “How-To Get Facebook Timeline“.


There’s a Cover where you get to choose a fancy eye-catching image (but not a banner that advertises or promotes).


And you will definitely want to go through you “Activity Log” to update information or change out dates, or place and who you were with.


Then you have Stories – here’s where you put in events, photos and experiences (see image above).  So your status update would now look like this image. You can choose if you want the post to be public, seen only by friends, custom or just you (not sure why this is an option if you want to publish a status update)!


New Facebook Status Update With Timeline



It is not too different from the status update before, you can add in who you are with and where you are but the key difference is the Life Event.

Once you have edited your story, you can preview it before publishing. Then your timeline will be public (you get to define who can see your timeline).


Here’s where I think some privacy settings will be necessary. I am not sure if you want everyone to see everything in your Timeline! When in doubt you can always opt out.


If you are using Facebook for your business, these changes do not necessarily affect you. I am anticipating that similar Timeline features may be introduced to Facebook Pages. That will be huge but until then (if that is happening) you don’t need to be spending too much time crafting your story here – unless you want to.


Having said that it appears that Facebook will eventually, automatically update the profile wall to the new Timeline layout for those who are not as keen to turn it on. And for those who have switched over to the new Timeline, well you cannot return to the old profile layout. There’s no turning off or turning back.


So remember to check your privacy controls if you do not want awkward situations to surface from this new release! For more regular tips, sign up for our newsletter here.

 

Filed Under: Blog, Facebook Marketing, Social Media Marketing Tagged With: Facebook Privacy Settings, Facebook Timeline

Louisa Chan Discusses Social Media Marketing For Wellness Industry

December 13, 2011 by Louisa Chan Leave a Comment

Louisa Chan Taking Synergy Marketing Pro On Air

Louisa Taking Synergy Marketing Pro on Air Just sharing this with you as Louisa Chan went on air today [13.12.11] creating awareness for what Medical and Wellness Professionals can and should do to tap into Social Media Marketing.

We talked about the following:
– How Social Media Marketing is impacting local health and wellness professionals.
– What patients are expecting from doctors and wellness providers.
– Why some medical centers still do not have an online or social media presence and
– Practical steps that Health care and Wellness providers can immediately put in place to be more socially accessible to patients.


The audio file is available at the BFM site here or if you prefer, just write in and we will send the file to you.


If you are interested in getting a copy of the audio file, just sign up for our complimentary newsletters. We will send you a link to the recording once that is made available to us.


Oh and I just sent off a mail to my newsletters subscribers about some crazy thing that I’ll be offering exclusively to my subscribers this Thursday.

Details coming via the newsletter on Thursday. Talk to you then!

Filed Under: Blog, Local and Mobile Marketing, News and Media, Podcast, Social Media Marketing Tagged With: Google local business, Medical Tourism, podcast, Social Media For Chiropractors, Social Media For Doctors, social media marketing

Video On How To Get Your Personalized LinkedIn Name

December 10, 2011 by Louisa Chan 2 Comments


How To Get A Personalized URL For Your LinkedIn Profile?

linkedin for professionals
In an earlier post I showed you how to set up your LinkedIn profile and claim your personal address.  I took screen shots and showed you diagrams in that post.
If you like to see me walk you through the steps with a video demo of how this can be done, I have included a short 5-minute video below.
Setting this up takes less than 1 minute and you’ll be able to brand your professional LinkedIn Presence as well as reap some SEO benefit.
You can also hand out the vanity URL on your name card and email signatures for networking purposes.
Not a bad ROI for a little effort! So when you are ready, here’s the video. Enjoy!

How To Get A Customized URL For Your LinkedIn Profile


Original YouTube video here
.  And with that, you now have your very own personalized and branded LinkedIn Profile! Do you think LinkedIn will be a helpful channel for your personal branding that you will use?

If you would like to have any other topics discuss, feel free to send in your request, either through the contact us form or by leaving a comment below.
If you like more tips you can have them sent to you. Just sign up for our newsletters, it’s free and you can opt out anytime.
photo credit: Graphic Vibes

Filed Under: Blog, LinkedIn Marketing, Social Media Marketing Tagged With: A Vanity URL For LinkedIn, How To Set Up LinkedIn Vanity URL, LinkedIn Profile Customize Vanity URL, LinkedIn Vanity Name, Llinkedin Vanity URL

How To Make A Mobile Friendly Blogspot Blog Site

December 7, 2011 by Louisa Chan 7 Comments

How To Make Your Blogger Blog Site Mobile Friendly?


A Native Mobile SiteMany friends I know like blogging. And some start with using Blogger from Google. Interestingly enough WordPress is a much more Search Engine friendly platform for blogging and it is also much more flexible.

Since many of my friends are using Blogger, I like to suggest a quick and easy way to make your blog site more friendly to your readers. Like that?
If you are not thinking of switching over to using WordPress.org then you want to make your blogger site mobile friendly. When I view these Blogger sites on my iPhone (or any other mobile phone), I see that most sites are in still showing in Web View.
They do now show up well on my mobile device; generally referred to as not being mobile friendly.
What this means is that it will take much longer to load your site (therefore your readers may not want to spend on my data plan and leave your blog site!) or that they will not be able to read much since your fonts will be to small.
To make your Blogger blog site mobile friendly, just follow the simple steps outlined in this 5-minute video.

How To Mobify Your Blogger BlogSport Site


Just like that, you now have a mobile friendly site. Congratulations! This will not affect your normal website, that will still show up in Web View for those visiting you on their PC or lap top. In case you prefer a walk through with diagrams, check out “How To Make A Mobile Friendly Blogspot Blog Site II“.
If you are blogging with a view to promoting your ideas, cause, services or products, you will be better off using another platform (such as WordPress.org) so you can build your own online asset and have your own domain name.
If that is something you like to do, leave me a comment or contact us and we will show you how you can easily set up your own search engine and mobile friendly WordPress Blog without being a technie.
It’s no difficult (it’s quite fun actually) and you’ll reap some Search Engine benefits too. If you have any questions just post them at the comments below or post them at the Louisa Chan’s Facebook Page and I will be responding with either a video or a blog post.
If you find this helpful, feel free to pass this on. Many more people will be accessing your site using mobile devices, don’t lose out! For more regular tips, sign up for our newsletter here.

Filed Under: Blog, Local and Mobile Marketing, Social Media Marketing Tagged With: Blogger Blog Site, How to, mobile blog, mobile blogger, mobile blogspot, Mobile Friendly, Mobile Friendly Blogger, Mobile Friendly Blogspot Site, Mobile Friendly Site, mobile marketing tips, mobile marketing tutorial, mobile template, mobile view, mobile websites

What's The Secret Recipe For Success?

December 5, 2011 by Louisa Chan Leave a Comment

The Secret Formula To Success In Anything

Cracking the Code An Age-Old Hidden Secret To Success
Just this week, I had my regular Master Mind session, watched “Kung Fu Panda” at home with the family and finished reading “Stumbling on Happiness” by Daniel Gilbert (a great read, very enlightening by the way)
So what does Master Mind, Kung Fu Panda and Harvard Psychologist have in common? Nothing. All were very enriching for me and here’s why – they culminated in revealing a hidden secret I have been searching for: the secret recipe for success – and I am going to share with you here.
In the Master Mind group this week we were discussing getting the right formula to success for different aspects of building a business. I am sure you are familiar with those; the “Secret Recipe to A, B and C” and the “X,Y Z Success Formula”. I was trying to “crack the code”. We had an interesting discussion and this was still a little “unresolved’ in my mind.
“What if there were no such formula?” was one view point. Hard to believe right? There MUST BE. How can there NOT Be?
Every guru talks about these secrets that they will show you for a few thousand dollars (in courses and home studies).
Watched Kung Fu Panda yet? Came out quite a while back and I only just had the chance to watch it (after I saw Kung Fu Panda II!) It makes for a very nice family movie on a Sunday night. Anyway, at the crust of the story, Panda Po’s dad revealed the long-withheld secret ingredient to his famous secret ingredient soup”. The secret ingredient is “Nothing“.
Wait. so that means there is no secret? Likewise the secret Dragon Scroll had “Nothing“ written on it. Things become special when people believe them to be. Reminding us that our beliefs shape our actions and behaviors.
This “enlightenment” helps Po the Panda claim victory for defeating snow leopard Tai Lung who although managed to get the Secret Dragon Scroll, could not understand why it was blank, empty — with nothing written on it…
Came night time and I was close to the finishing pages of a book by a Harvard psychologist on the topic of happiness. After dissecting happiness from various angles through Time and Space in his 264-page book, Daniel Gilbert concluded that:
“There is no simple formula for finding happiness… but at least we can now understand what makes us “Stumble Unto Happiness”.
That’s it? There is no secret recipe?
There is no secret recipe. Period. Though we can learn from the experiences of others and various proven methodologies, there is no secret recipe! A little disappointing perhaps?
There is not sure way to success. Things are dynamic, views are subjective, people are different, situations and times change. While we can shorten our learning curves and learn from the experiences of others, what we have at best are “best practices”, “proven methods’ and “step by step guides”.
There aren’t any secret formula you can follow to ensure success. Science discovers, proofs and then disproofs. Theories are updated and are sometimes refuted with new discoveries.
But one thing is for sure. If we do not try and do not take actions, we will NOT succeed. Here are three success factors that can get you flying
Following “secret formula” does not guarantee success although it will help us stumble upon success more often. It’s knowledge, skills and experiences that’ll help and not just the secret scroll.
Hard to digest I know. Deep breath and you can now take time to relax. Enjoy life’s mysteries and the next step will light up for you as outlined by those who share their proven formulae and success secrets  …
You agree with this?
Photo credit Henning’s photo strem

Filed Under: Blog, Business Growth Tagged With: Recipe For Success, Secret recipe to success, Success Formula, The Secret Formula

Resources & Tips: Dec 2 2011

December 4, 2011 by Louisa Chan Leave a Comment

LINESPACE

[Friday Read]: Claimed Your LinkedIn Vanity Name Yet?

Tips an Resources

Happy December! Coming dangerously close to the end of 2011. Getting ready to welcome 2012 yet?

Thanks for sending in your response to last week’s question. If you have not done so, you can answer these questions for your social media presence in 2012.


Takes about 2 minutes to do this, and it’ll help give clarity to tips and tutorial I can prepare for you. Thanks!


What Social Media Presence Should I Have?


Last week I spent some time de-cluttering and found Korean Won as well as Chinese Yuan and Singapore dollars among old photos and others treasures I never knew existed!


The de-cluttering was necessary. I have accumulated things I do not use. They were just taking up space.


Come to think of it, if there is something I do not use and do not share, then I do not need it; whether they are material stuff or information.


What do you think is absolutely necessary if you have limited resources for your business?


Shoot me an email as I am preparing some tutorial for you. And if you would like to fill up the 3 questions for me that will be great too.


OK, so this week I have written a post that will help you enhance your branding on LinkedIn.


How To Set Up A LinkedIn Vanity URL


Takes about half a minute to get a LinkedIn Vanity URL. If you have any questions feel free to either leave it in the comment section below or send us an email. Happy branding!



Louisa Chan – Make Social Media Marketing Work For You

Filed Under: Blog, Resources & Tools

How To Set Up A LinkedIn Vanity URL

December 2, 2011 by Louisa Chan Leave a Comment

LinkedIn with Louisa Chan
LinkedIn is a powerful networking platform, in fact one of the more popular social media platforms for professionals (and graduates too).
In a previous post we talked about how to set up a full profile on LinkedIn. We also added in “skills” and “languages” to make our LinkedIn profiles stand out.
In this post I want to show you how you can easily claim your LinkedIn vanity URL (a nice meaningful name for your LinkedIn presence so you don’t get a bunch of meaningless numbers in your LinkedIn Account).
If you have not set up your LinkedIn account, you can refer to How To Login To LinkedIn: Sign In With Step by Step Video Demo. To claim your vanity URL, just can follow the steps below:
Click on Edit Profile on your LinkedIn profile page (Home Page). Scroll down and look for Public Profile as shown in this diagram.

LinkedIn Vanity URL

Click on the Edit Button and you will see the following diagram at the right hand bottom of the page that opens up.

LinkedIn Vanity URLKey in your desired name and check if that is still available. Your name has to contain 5 – 30 letters or numbers without spaces, symbols, or special characters.

If it is not available just add in an initial then save. You can then view your public profile with the new vanity URL!
With a vanity URL it is easier to enhance your personal branding. And if you are fortunate enough you may be able to use the same vanity name across your other social media platforms such as Facebook, Twitter, YouTube and Tumblr.
And that’s it! If you have any questions just post them at the comments below and I will be responding with either a video or a blog post. To get regular tips, just sign up for our newsletter here.

photo credit: iconspedia 

Filed Under: Blog, LinkedIn Marketing, Social Media Marketing Tagged With: How To Set Up LinkedIn Vanity URL, LinkedIn Vanity URL

Resources & Tips: Nov 25 2011

November 25, 2011 by Louisa Chan Leave a Comment

LINESPACE

[Friday Read]: Happy Thanksgiving! And 3 Questions …

Tips an Resources

Happy Thanksgiving! I am thankful for how the year has unfolded as I reflect on goals set (personal and business). Also thankful for great relationships, new ventures, new opportunities and good health!

And thanks for being such a great reader, friend and client. I am thankful for your mails, well wishes and suggestions. And I look forward to a more enriching year ahead (something exciting planned for you …)


Since this is Thanksgiving Day you may not have time to read through long lists of resources -they are available at the Facebook page and Twitter Account if you want to check them out.


But I do have just 3 questions for you. If you will take 2-min to answer this 3-question survey it will help me get more clarity on how to best help you with the question of “
What Social Media Presence Should I have?“

So that’s it! If you like to have more tutorials and training, just leave your details here and we will send you regular tips and resources. If you like to discuss your own Social Media Presence, then feel free to contact us here.


And if you can answer these 3 questions, I’ll be able to help you with “What Social Media Presence Should I have?” So d
o have a great time and we’ll meet again next week!


Remember, if you like to have more updates and tips just sign up to receive our regular newsletter below.



Louisa Chan – Make Social Media Marketing Work For You

Filed Under: Blog, Resources & Tools Tagged With: Resources and Tips, Social Media Presence

What Social Media Presence Should I Have?

November 25, 2011 by Louisa Chan Leave a Comment

Quick Survey

What Social Media Presence Should I Have?

It depends. To answer the question, here’s a quick 3-question survey to help me understand your practice. It takes 2 minutes to complete this and you’ll be helping me design more relevant solutions for your practice. Thanks!



That’s it. Nice and easy. Thank you and watch this space for updates.


If you have any questions just post them at the comments below and I will be responding with either a video or a blog post.


Remember to leave me a comment or feedback and if you find this helpful and feel free to click “share“!

 

Filed Under: Blog, Social Media Marketing Tagged With: Social Media For Health Care, Social Media For Wellness

Resources & Tips: Nov 18 2011

November 19, 2011 by Louisa Chan Leave a Comment

LINESPACE

[Friday Read]: Taking Control Of Your Phone Calls, Business, Videos and Life?

Tips an Resources

Been engrossed in reading Richard Branson’s auto biography this past week and one resounding theme that kept surfacing through the ups and downs of his life is best summarized by Richard himself here:

“My interest in life comes from setting myself huge, apparently accepting unachievable challenges and trying to rise above them.“


While some people I talk to rather not risk anything and lose nothing (or so it seems); others choose to set unacheivable challenges for themselves all the time – and they somehow manage to find a way through uncharted waters and triumph!


Very inspiring read for me. Life is in constantly motion; either you are carried by the winds or you are navigating the course. I know which one I prefer.


If you like to have more regular contact, you can always join me at Facebook or Twitter


http://www.Facebook.com/SynergyMarketingPro
http://www.Twitter.com/CoachLouisa


Tips and Resources On Marketing & Business
How To Take Control of Your Online Video
What Local Search Means For Small Businesses
Is Small Business Finding Good Results In Social Media?
How Social Media Can Help Doctors And Patients
Top 3 Ways to Get Your Phone Calls Returned


P/S That was a picture I took while at Langkawi, Had a great time at the medical conference with doctors, nurses, lab technicians, practice managers etc. More photos and updates at the Facebook Page here.


Oh and I did the skybridge on high heels … Wish I went in walking shoes … but you can never be fully prepared for all of life’s adventures! But Enjoy them anyway!


That’s it for this edition of Friday Read. Feel free to leave me comments and if you like to have more updates and tips just sign up to receive our regular newsletter below.



Louisa Chan – Make Social Media Marketing Work For You

Filed Under: Blog, Resources & Tools Tagged With: Business Building Tips and Resources

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