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You are here: Home / Content Marketing / Using Engaging Content To Build Deeper Business Relationships

Using Engaging Content To Build Deeper Business Relationships

February 8, 2014 by Louisa Chan Leave a Comment

Content MarketingAccording to MarketingProf, 86% of B2C businesses are using  content in their marketing. Although not all are using it effectively, 90% of consumers report detailed content as helpful. (according to Uberflip).
We held a Hangout and Learn session (a free live and interactive web training) over Google Hangout On Air recently to discuss “Using Engaging Content To Grow Your Business”. The event is now over but if you are interested to join us for the next Hangout and Learn, just leave us your details here and you’ll be the first to know of the next free training.
Interesting content is one of top 3 reasons people follow brands on social media. Interesting and useful content is what engages people in conversation and builds relationships.
If you are looking to build a reputation or a brand, or if you want trusting and loyal clients, then you won’t want to miss out on using content to grow your business.
In the free live (and interactive) video training on Google Hangout On Air, I showed important criteria for using content to create multiple touch points with your prospects and to engage with them as you grow your business.
We covered:
1. What Content Marketing Is
2. Why It Is Important For A Sustaining Business
3. Common Myths About Content Marketing
Here’s a 3-minute preview video I made to for the hangout and learn session.

Original YouTube Video Here

If you have any questions after watching the video just leave us a comment here or on the YouTube channel and we’ll endeavour to get back to you as soon as we can.
These hangout and learn sessions are free to join. All you have to do is show up. Woody Allen says 80% of success is in showoing up. There is no selling, just educating and providing useful information. 
 

Filed Under: Content Marketing, Tutorial Tagged With: Content Marketing, Content Marketing Tips, Content Strategy, Engaging Content

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