Mobile Sites For Mobile Devices
Here’s one design of a mobile site.
Would you prefer this to the one before [design captured here]
Why do I want to have two different sites and not have the website automatically redirect mobile users to a mobile view so in effect you will only need to remember www.SynergyMarketingPro.com and not have to also know about m.SynergyMarketingPro.com or www.SynergyMarketingPro.mobi?
Very good question! I am glad you asked.
Mobile Blogs and Not The Same As Mobile Sites
What do I mean by that?
If you view www.SynergyMarketingPro.com on a PC or a laptop, you will see the full site, the “normal view” as it were.
If however, you view www.SynergyMarketingPro.com through a mobile device, you will see my blog posts as the homepage – optimized for mobile phone viewing. I did not do a screen capture here but if you view it on your smart phone you will know what I mean.
You will still be able to see the rest of the pages of the main website and you will have the option to view this site in a full view [non-mobile friendly] so you will see the exact same thing as you would if you were using a PC. But you will need to expand the fonts in order to read!
But that is not a mobile site. I just configure my website so it shows you my blog posts in a way that fits mobile screens (when I detect that you are viewing from a mobile device). My blog posts are an important part of the site. And I want mobile users to be able to read those in a a mobile friendly way.
A mobile site on the other hand does not need to have any blog posts. I am assuming you are on the move, in a rush and will not have the luxury to sit down and read my post in font size 7!
That is why you will not see a lot of text, nor video on the mobile site. It is meant to be simple, light weight so it loads fast and the content must be streamlined and focus without a lot of options or distractions so you are not confused. But a mobile site must have certain key information about the business.
What Is A Mobile Site’s Function? A mobile site’s function is to show up on mobile searches, to give you key and relevant information about the business and to direct you to the main website for more deatils. That way you can check out details when you are back home seated in front of your desk, ready to read.
And What Does A Mobile Blog do? It allows viewers to consume your blog post on their mobile devices and to direct them to your mobile site for more key information like contact details, services, operating hours etc.
So although technically I can easily automatically redirect all mobile users viewing my website to the mobile site (so I will not have to promote my mobile site), I have decided not to – at least not for now. Because I want readers to have access to my blog posts.
Technology is not the issue here, rather it is how you use and incorporate the different technologies into your marketing plan that requires careful consideration.
I want to let you decide how you want to consume my content because you know what you need at that particular moment. At the mobile site you have the option to get quick, clear answers to your questions or you can click and move right back to the full website for details and more leisure reading of the blog posts.
I hope you find this post useful. If you have any questions just post them at the comments below and I will be responding with either a video or a blog post.
Remember to leave me a comment or feedback and if you find this helpful and feel free to click “share”!
How To Have New Clients Without Advertising – For Medical And Healthcare Establishments
Social Media for the Medical and Healthcare Professionals
Prospective patients and those who are planning to come to Malaysia for Medical Tourism are using Google to search for clinics and medical centers before they make the trip to the clinic.
A probable scenario would be for the “e-patient” to whip out his tablets (Samsung, iPad or HP) or mobile phone and start “Googling’ for clinics in a certain location.
Research shows that one in three searches has a location or a post code attached to it. In this case, patient may search for “clinic” and a location say “Bangsar” (that’s an affluent township in Kuala Lumpur).
This is probably what it will look like. The first to show up may well be paid advertisement with Google. These are the ones with a highlighted background and the word “Ad” at the top right corner. These appear first as search results.
Then we have the Local Search results. These are given a free online Place Page by Google and they look like this.
Figure 1
These local listings have a lot more information than the organic listing e.g. link to website, tab to call phone numbers, and an entire online page.
Next comes the organic search results of the clinics listed with Google. They do not have the little red teardrop icon and are not linked to any map or tab to call numbers. They look like this:
Figure 2
People are using search engines to look for information besides checking for recommendations with friends. Hardly anyone I know use Yellow Pages hardcopy or online.
It is interesting to note that listings of local business centers are showing up even without the owners’ knowledge – yes sometimes businesses are not even aware that they have a Google Local Listing. And it is a pity because they have not made use of the free online asset that Google is handing out to them!
Google crawls the web and scraps relevant information of businesses and puts them into these local listings. These are sometimes not accurate and very often incomplete. As a business establishment owner you will want to.
Make sure that your clinic/medical center/hospital is showing up
- Make sure that it is showing up on the screen “above the fold” that is without your visitor having to scroll down the tiny mobile screen
- Hopefully your listing is showing up on Page 1 in the top few places
An equally important question is to ask if your medical center’s listing is populated with accurate and relevant information. This is so that your prospects find what they are looking for and will want to visit your center and not that of your competitors?
If we look back at Figure 1, and we click on the first listing, “Polikinik Bangsar”, we will be greeted with something that look like this (at the time of this writing):-
Figure 3
It has very little information.
So even if some of these clinics are showing up on local searches, prospective clients or patients cannot find much information and they will likely go somewhere else, in search of other medical centers or hospitals.
They may search for the Malaysia Medical Association or Medical Council and hope for a list of medical centers. And this is what they will see when they Google for the “Malaysia Medical Council” on Google Local Search.
Figure 4
While the medical professional has stayed away from actively advertising or canvassing, their clinics, medical centers and establishments are already listed on Google Local Searches – by Google.
The concern here is to optimize your online listing given by Google so you have a constant stream of new patients. You will also want some good patient reviews as social proof.
You can start owning your online listing today and see more visitors coming to your centers. Additional Resources
For the complete report on how Social Media can help medical establishments get more clients without advertising, just download the report here: Social Media For Medical Professionals (http://www.LouisaChan.com/social-media-for-medical-professionals).
Article originally published on the Malaysia Medical Resources.
How To Find Content For Your Articles
In the last post, we talked about some mindset matters and touched on a much needed Code of Conduct for Online Marketers. This post I want to show you where you can look for material to create your own work.
I cannot emphasize enough the importance of offering high quality unique content if you want to be an expert or authority figure. And as professionals you do not want to be anything less. So let’s dig into the “where” and “how” of creating your own content.
Here’s a resource that helps you in your groundwork and research. It gives you related material for your topic.
When you hit writer’s block considering how others approach the topic will be helpful. You can look at related work and come back to your own writing with a fresh perspective.
The Find Content Module in Market Samurai makes it easier to find relevant material for your writing or speeches. It gives you background information (of keyword and ranking) and trends and gives you related work from Amazon, electronic magazine directories, even Youtubes and wikis.
You can read up, cross reference, soak in, digest and come up with your own message and then rewrite it in your own voice. By considering others’ approach, you can do comparisons, comment on pros and cons or maybe come up with a new model you have not thought of earlier.
Now you can agree, disagree or have your own views on this matter. And if you dig deeper, you will find you enough material for a whole series of work, ready for production.
This way you are writing in relationship to what others write and not in isolation. Yet you are not taking what is theirs. You can benefit from having a look at others’ content in your research. And you can quote and refer to their work – AND give credit where credit is due.
The Module also allows you to cross check on keywords used in these articles and see how they are ranking on the search engines. This research will give you an idea of the possible keywords that you may want to use and the sites that you too may want to link to so that your article can rank high on SEO.
The information you need is all out there. You just need to know how and where to look for it. And be willing to spend some time doing the research. This keyword Research and Find Content module can help you create relevant and SEO friendly products.
You can follow the tutorial that Market Samurai has prepared. It will demonstrate to you step by step how to find relevant resources for your book, speech and product.
I hope you find this report useful and practical.If you have any questions just post them at the comments below or post them at the Synergy Marketing Pro Facebook Page and I will be responding with either a video or a blog post.
For more regular helpful resources that save you time and give better productivity, feel free to join us at the Synergy Marketing Pro Business Page. And if you like you can also get a free report on how you can Master Social Media In 5 Simple Steps Using An Hour A Week.
How To Use Facebook Effectively For Medical Professionals
Facebook For Medical Professionals
Some doctors and dentists I talk to are staying away from social media for fear of transgressing the guidelines set out by the Medical Council. Some are happy using it. In the article below I highlight some effective Facebook use for the Medical Professionals.
The embedded article shows responsible and correct ways of using Facebook keeping in mind Facebook’s terms of use as well as guidelines given by the Medical Council.
So when you are ready, here’s a short 1000-word report.
Content discussed includes the following:-
– Why medical professionals should use Social Media
– View of the Medical Council
– Facebook Terms of Use
– The various Facebook Tools
– and how to use them
If you are want to connect with patients, to educate the community and to help the many e-patients who are searching the internet for information, this is one platform you can use.
Full Report On Effective Facebook For Medical Professionals Here:
There are many more things that doctors and dentist can do obviously, this is an introductory article that was meant for very busy professionals wanting to use the basics.
I hope you find this report useful and practical. If you have any questions just post them at the comments below or post them at the Louisa Chan Facebook Page and I will be responding with a video or a blog post.
For more regular helpful resources that save you time and give better productivity, feel free to join us at the Louisa Chan Business Page. And if you like, you can also get a free report on how you can Master Social Media In 5 Simple Steps Using An Hour A Week.
Keyword Research And Online SEO
When I get ready to write an article or prepare a speech, the first thought I have is: What is the central message I want to communicate? Or more precisely what is the purpose of the message?
Without this central theme, the article or speech can go in all directions. There will not be a focused message that either informs the audience or helps them solve their problems. At best, this will be a casual conversation which is delivered without purpose and with no expected results in mind. This conversation does not add value to the listener nor the person delivering it.
Tip#1 for speaking and writing is to know the purpose of your message. And as we write around that central theme, there will be categories of related keywords that will be used without any conscious effort on our part. For example, if I write on the topic of “stress management”, related words that will pop up may include “stress management techniques”, “work stress management” as well as categories of keywords such as “burnt out”, “emotional fatigue”, “anxiety” and “depression” etc.
Where am I going with this? Bear with me.
When we want to research on a topic as we prepare for our speech or article we go to google and type in these keywords or related keywords, or even long tail keywords, right? (“Work related stress management” or “stress management for parents” may be the long tail keywords for my seed keyword “stress management”).
When we type in these keywords, google will come back and supply us with lists of relevant articles, videos, blog posts that use these keywords. We can then look through these relevant sources or content and do our research. It helps so we don’t have to pull ideas out of thin air.
So far so good?
So we use keywords to help us do research, write and publish our content (speech or articles).
Now if you are contemplating an online business or presence, and if you want to rank high on google (so that when others search using your keyword you come out on the top 1 or 2 listing), then you need to know what keywords to use to achieve that. If you want to be searchable or visible on google, bing or yahoo, you need to know what seed keyword, categories of keywords and long tail keywords to use so you are searchable online.
How do you do that? You can use google keyword tool, it is free but I find that rather complicated, time consuming and challenging. Lately, I have been using a software that is also free (you can download Market Samurai here) and it makes the whole process of research, finding content and publishing consent much more friendly and easier.
With this software, Market Samurai, you not only can do all the above in one place, you can also find out if the seed keyword you choose has high Search Engine Optimization values, reasonable search traffic or whether this is a keyword that will bring your people who are willing and ready to pay you money for the products or services you sell at your site. Pretty cool huh?
I have avoided doing keyword research for the longest time although I know how important it is. It was over my head and I was quite lost until I tried using Market Samurai, the friendly yet super duper keyword analysis software. I find myself making progress in this area and not fearing keyword research.
You can check it out, it is free to download. There is also a paid version that comes with a suite of other features but if you do not need the other modules, you can keep Keyword Research for free.
Without using the correct keyword your message will go nowhere; there is no focus and you will be lucky to rank anywhere on search engine results.
So in summary, finding and using the correct keyword(s) for your content or online presence is basic and paramount. Get this wrong and we will not be able to add value to others or ourselves. We can be writing and posting but there will be little or no visitors/traffic if we do not rank high on the search engines. That translates into a waste of time, effort and money, lots of frustration and with nothing much accomplished.
There are lots of video tutorials to guide you through what Keyword Research is. If you like to give this a try just click on the banner below to download it Any online work will benefit from doing some basi keyword research!
Original article published at Abundant Lives Coaching.
If you like more regular helpful resources that save you time and give better productivity, feel free to join us at the Synergy Marketing Pro Business Page here. And if you like, you can also get a free report on how you can Master Social Media In 5 Simple Steps Using An Hour A Week
