Mobile Marketing Is the Next Wave In Marketing
Mobile marketing reaches a wider audience, provides real time engagement and coverts three times better than normal desktop computing users. The chart below shows that mobile users will surpass that of desktop user by 2015.
Half a billion people are surfing the internet with their mobile devices. We can help you reach this audience. There are various tools we can use in mobile marketing, depending on what you want to achieve, we can help you choose the right strategy and tool.
A Mobile Friendly Site
A effective mobile site does not try to cramp too much text and graphics into a small screen. We also ensure that it does not take too long for your mobile page to load while displaying important and relevant information.
Mobile Landing Page
We can help you collect phone numbers from your clients and prospects with a mobile landing page so you can build your client database. This enables you to continue building relationships with your prospects and clients.
Text SMS Campaigns
73% of new mobile phone buyers report that text messaging is the most important feature on their phone; they use it more than the voice feature. Short message services campaigns (permission based without spamming) can reach all mobile phone users. These are well received; typically 90% of text messages are opened within 5 minutes of receipt.
Mobile Loyalty Programs
Rewards and loyalty programs help businesses achieve long-term success by adding value and building sustaining, high-value customer relationships. Research also shows that people navigating the net from mobile devices are three times more likely to buy.
Location Base Social Networking
Mobile devices make use of GPS and allows users to “check in” at various venues they visit. Users can interact with each and shares tips of their user experience. There is a lot that local businesses can do to bring in leads and traffic with location based social media.
Foursquare alone has 7 million users, Facebook introduced Places and Google has its own Latitude. Location based social networking is gaining healthy adoption among mobile users and is a trend that will only grow.
QR Codes and 2D Barcodes
Mobile phones are also doubling up as QR Code scanners or decoders. They effectively make life simpler and easier for end users as we can now get information literally at our finger tips, with just one scan of these 2D Barcodes or QR Codes. Businesses and solo entrepreneurs should really make use of these powerful tools. More on QR Codes can be found here (I even show you how to scan a QR code or 2D Bacrcode!)
Let Us Help You Get Mobile Ready
From Mobile reward and loyalty program to mobile social media to QR codes and mobile commerce, we can help you reach your audience, engage them, track campaigns performance and measure conversions. We can also help you with profiling, segmentation and increasing client loyalty.
One off and stand alone campaigns will not bring you the leverage and long term benefits. If you are looking for a growing business that sustains, Synergy Marketing Pro can help you stay ahead of the curve.
We go beyond awareness-building and one-off promotions to drive sales by enabling on going communications, relationship-building, and value generation with customers. We help you build with long term value.
Contact us for an appointment or sign up for a free marketing tips here.