Businesses and individuals are beginning to set up Facebook Fan Pages and Google Place Listing after reading about their effectiveness in generating free and new traffic.
I am glad to see many taking action to make use of new and digital media for free and viral traffic. However there are 2 things that I like to highlight:
You need to know how to set it up correctly. Any high school kid will be able to set up a Facebook Page or a Google Listing; it is no rocket science. However, not everyone will know how to set it up correctly so that it is search engine friendly.
And even less will have a strategy for how businesses can make use of the newly set up pages and how those tie in with the total marketing strategy.
Setting up the page remains the easiest part of the equation. Using the correct strategy for your business niche and market will require some expertise and that is where you can tap into your marketing agent’s expertise.
Dynamic Nature of Organic Search Requires On-Going Optimization.
Another point to note is that ranking and positioning is dynamic in the organic search engine world. Having your business listing on page 1 today does not guarantee that you can retain that position if you do not continue to optimize your page – especially when your competitors are doing so.
Nothing stays constant in a dynamic world. So while having a presence is getting into the game, it is only the first step. To consistently showing up on searches will take on-going effort. With a little help from your marketing agent you will be able to achieve that and tap into free Google and Facebook traffic.
Feel free to pass this on to your friends and remember to leave me a comment or two. You can also get my Free report on how to Master Social Media in 5 Easy Steps Using 1 Hour A Week here.