Archives for January 2013

Resources & Tips: Jan 25 2013

January 26, 2013 by Louisa Chan Leave a Comment

Preparations For Chinese New Year Is In Full Swing.

Welcome to your weekly edition of marketing resources and tips! Yeap, Chinese New Year is In the air. And Apple Store had its annual Red Friday 24-hour special today. Picked up anything?
We are enjoying relatively good traffic here – thanks to the many public holidays and the long weekend. It’s a 3-Day work week next week but we have “urgent” work to deliver …
Read the article on Facebook’s Graph Search I sent you yet? It’s going to affect you as an individual and a business. I expect more changes coming as this evolves.
And if your local business listing has been “accidentally” removed by Google, don’t stress out. Read on to see how you may recover it
What you see is not always what “is”. I’ve been doing some research lately and am rather surprised at my findings. Looks like I’ll be kept busy with these findings – will keep you posted as things become more clear.
I have some news and articles here to help you manage your business. Doesn’t take long to read through them. You’ll have an idea of what you may want to tweak in your own case.
Marketing
LinkedIn Removes its Best Feature
Extending the Shelf Life of Your Content
Reduce Bounce Rate: 20 Things to Consider
7 In-House SEO Initiatives for 2013
Ways To Improve eMail Marketing
Recover Your “We Currently Do Not Support This” Location
Business Building Mindset
Persistence, Possibility, And Whether You Can Cut It As An Entrepreneur
9 Proven Sales Tips for Introverts
How to Stop Offering Free Advice and Make the Sale
Top 7 Must-Haves For The Mobile Worker
Resource
Bank Up Your Digital Life
Too Many Tasks To Manage?
“Always do what is right.
It will gratify half of mankind and astound the other.”
― Mark Twain
If you have any particular topic or areas you want me to cover just reply or send them in and I’ll publish them too! By Louisa YS Chan
Photo credite: JustASlice

Resources & Tips: Jan 18 2013

January 18, 2013 by Louisa Chan Leave a Comment

It’s a little quiet in Kuala Lumpur with various public holidays coming up next week.

And this Chinese calligraphy says “The Earth Embraces The Return of Spring”.

You guessed it right; Chinese New Year is In The Air! Preparation has begun!

Welcome to our weekly compilation of tips, ideas and inspiration for business building.

I hope you will find something that you can ponder on, something to test and something to implement.

Marketing

– Tips on Writing Headlines for Articles and Landing Pages
– 30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience
– 10 Things You Didn’t Know About Yelp
– 5 Reasons to Document Your Start Up Systems Now
– What Facebook’s Graph Search Means For Individuals And – Businesses
– Creative Packaging And Positioning – Enters The Social Media Butler

Business Building Mindset
– From Employee to Entrepreneur: 4 Tips
– Crushing Defeat and Epic Failure: Get Used to It
– Richard Branson Shares Business and Life Lessons From His Mother

Resources
– Create Fun POpSurvey
“There are many ways of going forward,
but only one way of standing still.”
~ Franklin D. Roosevelt

If you have any particular topic or areas you want me to cover just reply or send them in and I’ll publish them too! By Louisa YS Chan
Photo credite: Tianyake

Resources & Tips: Jan 11 2013

January 11, 2013 by Louisa Chan Leave a Comment

Welcome to our weekly compilation of tips, ideas and inspiration for business building.

I put up a video on password management just this week and am tidying up a series of useful and relevant tutorial for the year.
If you like to let me know the kind of tutorials you prefer, you can leave me your input here.
Nothing too time consuming. Just 1-question will help me focus the delivery even more.
OK, so there’s some articles for you to read over the weekend.
Keep you updated and inspired for 2013!

Marketing

How Fast-Growing Companies Use Social-Media
Customer Acquisition Management
15 Customer Loyalty Strategies that Work
20 Ways to Get Website Traffic

Business Building Mindset
7 Hot Trends for Small Business in 2013
7 Tips for Balancing Your Work and Personal Lives
Accountability & Commitment Really Works

Resources
8 Hacks to Make Google Calendar More Useful

If you have any particular topic or areas you want me to cover just reply or send them in and I’ll publish them too! By Louisa YS Chan

Tighten Online Security Using Password Manager

January 8, 2013 by Louisa Chan Leave a Comment

Are you using many different applications on the internet? If you are and if you sign up to use different applications then you probably may be using the same password for the different accounts. That is not a good idea.

In the unfortunate event that your email is hacked (I have friends who have had that happened to them) you don’t want hackers to have easy access to your Pay Pal account or your Internet Banking details. So to tighten your online security, do use different user names and passwords.

You can either make use of a spreadsheet (like excel) and update that regularly as you change out the passwords once a month or once in a couple of months. If that is too troublesome for you, or if you are afraid this may land on hackers, then you may want to make use of a Password Manager.

In this video I show you 2 different Password Managers that you can use. I am not associated or affiliated with them and have no commercial interest whether you use these products or not. But try them out and see if these will help you. One is free, the other has a trial period. In any case, do change out your passwords Now (if they are used across different accounts).

In setting passwords, it is good practice to use upper and lower case letters as well as special characters and numbers in your passwords. Phone numbers, house numbers and birthdays are not great for passwords. If you have a few minutes, watch this video and as soon as you finish the video go change out your passwords.

Original Video For Online Security Using Password Manager Here
LINESPACE

The New LinkedIn Profile Calls For Greater Attention To An Effective Set Up

January 3, 2013 by Louisa Chan Leave a Comment

New LinkedIn Profile Layout Calls For Careful Profile Set Up

LinkedIn has been going through lots of changes and enhancement recently. Besides offering company pages for everyone, it is also rolling out the new LinkedIn profile for individual professionals.

You don’t have to do anything to get the new LinkedIn profile. You can request to be given the profile earlier and you will be put in a queue LinkedIn is rolling it out in stages to the different account holders.

While the layout has changed significantly and some applications will no longer be supported, with the new profile the importance of setting up an effective profile is still and ever more important.

I was a little disappointed to find out that I can no longer feed my blog posts to my LinkedIn homepage. But I get to keep the slideshare application since LinkedIn has bought over slide shares. With the new design it is more important to fill up your profile effectively so you can attract new contacts and build relationships.

Using LinkedIn Correctly? Occasionally I still get invites by people on LinkedIn who do not have a photo and who have no write up on their profile . And 98% of the invites is sent using the generic message provided by LinkedIn. And many times the new contacts do not respond to the “thank for connecting” message I send back.

It is also not unusual to receive long sales pitch from new connections who have not taken time to build relationships. So I thought I will do the free training on LinkedIn again. LinkedIn is not a place to collect emails for spamming. It is a Professional Networking site.

In the video here I will show you what my free LinkedIn training will help you achieve. You will see the old LinkedIn profile layout, but the psychology of how an effective LinkedIn profile still holds true. In fact the new profile forces you to think about your write up and your copy. So here’s a preview video that tells you what you can expect from the 60-minutes Free online video training on LinkedIn.

What You Will Learn From The Free Training
On LinkedIn For Professionals

Original video here

Here’s how you can sign up for the Free 60-minute training on LinkedIn Just Click Here To Register and we’ll send you the details.