In the last post, we talked about some mindset matters and touched on a much needed Code of Conduct for Online Marketers. This post I want to show you where you can look for material to create your own work.
I cannot emphasize enough the importance of offering high quality unique content if you want to be an expert or authority figure. And as professionals you do not want to be anything less. So let’s dig into the “where” and “how” of creating your own content.
Here’s a resource that helps you in your groundwork and research. It gives you related material for your topic.
When you hit writer’s block considering how others approach the topic will be helpful. You can look at related work and come back to your own writing with a fresh perspective.
The Find Content Module in Market Samurai makes it easier to find relevant material for your writing or speeches. It gives you background information (of keyword and ranking) and trends and gives you related work from Amazon, electronic magazine directories, even Youtubes and wikis.
You can read up, cross reference, soak in, digest and come up with your own message and then rewrite it in your own voice. By considering others’ approach, you can do comparisons, comment on pros and cons or maybe come up with a new model you have not thought of earlier.
Now you can agree, disagree or have your own views on this matter. And if you dig deeper, you will find you enough material for a whole series of work, ready for production.
This way you are writing in relationship to what others write and not in isolation. Yet you are not taking what is theirs. You can benefit from having a look at others’ content in your research. And you can quote and refer to their work – AND give credit where credit is due.
The Module also allows you to cross check on keywords used in these articles and see how they are ranking on the search engines. This research will give you an idea of the possible keywords that you may want to use and the sites that you too may want to link to so that your article can rank high on SEO.
The information you need is all out there. You just need to know how and where to look for it. And be willing to spend some time doing the research. This keyword Research and Find Content module can help you create relevant and SEO friendly products.
You can follow the tutorial that Market Samurai has prepared. It will demonstrate to you step by step how to find relevant resources for your book, speech and product.
I hope you find this report useful and practical.If you have any questions just post them at the comments below or post them at the Synergy Marketing Pro Facebook Page and I will be responding with either a video or a blog post.
For more regular helpful resources that save you time and give better productivity, feel free to join us at the Synergy Marketing Pro Business Page. And if you like you can also get a free report on how you can Master Social Media In 5 Simple Steps Using An Hour A Week.
Keyword Research And Online SEO
When I get ready to write an article or prepare a speech, the first thought I have is: What is the central message I want to communicate? Or more precisely what is the purpose of the message?
Without this central theme, the article or speech can go in all directions. There will not be a focused message that either informs the audience or helps them solve their problems. At best, this will be a casual conversation which is delivered without purpose and with no expected results in mind. This conversation does not add value to the listener nor the person delivering it.
Tip#1 for speaking and writing is to know the purpose of your message. And as we write around that central theme, there will be categories of related keywords that will be used without any conscious effort on our part. For example, if I write on the topic of “stress management”, related words that will pop up may include “stress management techniques”, “work stress management” as well as categories of keywords such as “burnt out”, “emotional fatigue”, “anxiety” and “depression” etc.
Where am I going with this? Bear with me.
When we want to research on a topic as we prepare for our speech or article we go to google and type in these keywords or related keywords, or even long tail keywords, right? (“Work related stress management” or “stress management for parents” may be the long tail keywords for my seed keyword “stress management”).
When we type in these keywords, google will come back and supply us with lists of relevant articles, videos, blog posts that use these keywords. We can then look through these relevant sources or content and do our research. It helps so we don’t have to pull ideas out of thin air.
So far so good?
So we use keywords to help us do research, write and publish our content (speech or articles).
Now if you are contemplating an online business or presence, and if you want to rank high on google (so that when others search using your keyword you come out on the top 1 or 2 listing), then you need to know what keywords to use to achieve that. If you want to be searchable or visible on google, bing or yahoo, you need to know what seed keyword, categories of keywords and long tail keywords to use so you are searchable online.
How do you do that? You can use google keyword tool, it is free but I find that rather complicated, time consuming and challenging. Lately, I have been using a software that is also free (you can download Market Samurai here) and it makes the whole process of research, finding content and publishing consent much more friendly and easier.
With this software, Market Samurai, you not only can do all the above in one place, you can also find out if the seed keyword you choose has high Search Engine Optimization values, reasonable search traffic or whether this is a keyword that will bring your people who are willing and ready to pay you money for the products or services you sell at your site. Pretty cool huh?
I have avoided doing keyword research for the longest time although I know how important it is. It was over my head and I was quite lost until I tried using Market Samurai, the friendly yet super duper keyword analysis software. I find myself making progress in this area and not fearing keyword research.
You can check it out, it is free to download. There is also a paid version that comes with a suite of other features but if you do not need the other modules, you can keep Keyword Research for free.
Without using the correct keyword your message will go nowhere; there is no focus and you will be lucky to rank anywhere on search engine results.
So in summary, finding and using the correct keyword(s) for your content or online presence is basic and paramount. Get this wrong and we will not be able to add value to others or ourselves. We can be writing and posting but there will be little or no visitors/traffic if we do not rank high on the search engines. That translates into a waste of time, effort and money, lots of frustration and with nothing much accomplished.
There are lots of video tutorials to guide you through what Keyword Research is. If you like to give this a try just click on the banner below to download it Any online work will benefit from doing some basi keyword research!
Original article published at Abundant Lives Coaching.
If you like more regular helpful resources that save you time and give better productivity, feel free to join us at the Synergy Marketing Pro Business Page here. And if you like, you can also get a free report on how you can Master Social Media In 5 Simple Steps Using An Hour A Week
