Recent research results published by the Content Marketing Institute and MarketingProf show that 93% of marketers are using content marketing in 2014.
Are you?
This demonstrates the power of regularly creating and releasing engaging, interesting and inspiring content that is useful, which can attract targeted leads as well as to build rapport and loyalty with current clients.
Companies and businesses are beginning to see the importance of using content in their marketing as disruptive outbound marketing like banner or display advertisements are getting less effective.
Are you giving your prospects reasons to visit your site and engage with you?
There is no reason for leads and contacts to connect with you or revisit your site if your website/blog site contains only static informtaion. Regular, informative and helpful content allows prospects to build trust in your brand.
In a free google “Hangout And Learn” training session, we discussed this matter in more details.
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