So you believe in Content Marketing, and you will be using more of it along with 93% of B2B marketers (according to CMI).
But what kinds of media work best for your content right now? And what tools do you need to create these kinds of content?
Without a doubt, visual content rules. Colorful images, infographs, memes and animated gifs are readily shared on social media and blog posts.
What are the popular media used for visuals and what free tools are available to you? [Read more…]
Archives for June 2014
Website 101 And An Appreciation Of Google Search Results
“Can you set up my website so we can be on the first page of Google?”
Unfortunately, the answer is ‘No.’
Fulfilling the first part of this request cannot generate the result requested. The result is not solely dependent on the having a website although having one would be necessary. [Read more…]