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Resources & Tips: Dec 21 2012

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Christmas In Kuala LumpurWelcome to the last edition of weekly marketing resources and tips for 2012!


As the year draws to an end, we will be reflecting; celebrating what went well and debriefing what can be better.

In preparation for next year’s tutorial, tips and training, we want to check in with you and see how you would want to grow your business in 2013.

Results have started coming in – thank you for your input if you have sent those in! If you have not sent yours in please take 30-seconds to answer 1 question and I’ll make coming tutorials even more relevant to you!

Let me know your preference here


This week we see Instagram’s changes in privacy policy and its falling out with Twitter. We also see Facebook dancing with Foursquare on Local Searches. For more regular tips, join me on Facebook and Twitter.
 
Marketing
How Facebook’s Updated ‘Nearby’ Tool Can Boost Your Business
Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph
5 Keys to B2B Content Creation
What Every Content Marketer Needs To Know About Mobile Marketing
How to Create Brand Engagement on Facebook
 
Business Building Mindset
Rule Changes (Startup) Game
7 Hot Trends for Small Business in 2013
When Being There Is All You Can Do
 
Resources
Workflowy to organize To Dos
 
If you find these tips helpful leave me a comment  below or share it. And if you would like to receive them as they are released you can leave your name and email in the box below and we’ll make sure you get your those as well.  Enjoy your Holidays, Be Safe and I’ll talk to you soon! By Louisa YS Chan

My Business Growth Plan For 2013

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A Quick 1-Question Survey 

So we are coming to the end of 2012. Maybe you had a good year. Maybe you had hoped for something more. 

In any case, you want 2013 to be significantly different:
– You want a break through.
– And you want to accelerate your business growth.

We did a survey to understand your biggest challenge as a Small Business Owner some time back. Since then we have delivered tutorials and text guides on using Facebook, LinkedIn as well as setting up web presence and using Pinterest.  

It’s time to check in with you again. If you have a minute to answer the following question, I’d like to hear from you your preferred way for growing your business. 

Thanks for letting me know so I can see what are some ways you can get the most out of 2013. Knowing this enables me to continue to produce relevant resources, e-guides, tutorials and training for you.

If you would like us to share our findings with you, just click on this link and let us know where to send these to.


That’s it. Short and sweet.
If you need anything else just reach out and let us know and we’ll be in contact. 
photo credit: Survey Tools
 

Resources & Tips: Dec 14 2012

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Kuala Lumpur Majestic HotelSo did you enjoy your 12-12-12 Celebration? We did. We went to the newly refurbished yet rustic Majestic Hotel in Kuala Lumpur.

And we are wrapping up the 12-12-12 December Insiders’ specials for my subscribers.

I want to thank the subscriber who wrote in about how she intends to use the new course on “Setting up your own web address“.

Indeed you can go through the videos and have a more informed conversation with your webmaster. Ask to see if your site has taken into account the things we talked about in the videos The more you understand, the more you have control over the results you want.

End of the year is coming upon us and this week I have resources that tell us trends in 2013 and what we can learn from 2012. Ready?



Marketing
Unnatural SEO And Over Optimizing Your Website Can Hurt
But you want your site to show up on searches to bring your traffic …
Here’s How to Optimize Your Site for Search Without Actually Doing SEO

Still Thinking About What To Give Your Customers This Season?
Try something Practical, Fun, Creative and Interesting and be True.
Tall order?THere Are Some tips

Here’s The 8 Best Social Media Campaigns Of 2012.
Note the 4 platforms chosen and yes Honda is doing well on Pinterest
Have you set up your account yet? Or verified it?

What Would You Focus Your Marketing On In 2013?
Social? Mobile? Video? Local? Some people use the term SoLoMo,
But don’t forget video and visual, hence Synergy Marketing!
2013 Is The Year of Integrated Digital Marketing

What Inspires People To Grab Your Product/Services?
From Cabbage Patch To Wii: The 3 Secrets Behind Christmas Crazes
How do you think you can translate these 3 secrets for your business?


Facebook Is Changing Privacy Controls (again) and it’s bing rolled out.
Here’s Sneak Peak Into What You Want To Pay Attention To
Using Facebook for your business? You need a subscriber-getting page
Get in touch, We can set one up for you with custom apps.
 
Business Building Mindset
As Holistic Healing Professionals, what would you say to your clients
who needs more exercise but don’t have the time
How About Using Treadmill Desks – They Actually Do Exists!

Feeling Forgetful This Time Of The Year?
Here Are 3 Ways To Improved Your Memory
Great topic to share with your health conscious clients
 
If you find these tips helpful leave me a comment  below or share it. And if you would like to receive them as they are released you can leave your name and email in the box below and we’ll make sure you get your those as well.  By Louisa YS Chan

Why Having Your Own Web Address Is So Very Important

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Coaches, Trainers, Teachers: Why Having Your Own
Web Address Is Very Important

Would you like your coaching / training practice be found by 1.67 billion people looking for your service everyday on Google? 
We have not included searches done using Yahoo and Bing …
An well planned online presence gets you new clients even if you run an offline business.
But if you host your website on a free platform like Blogsport, WordPress or on industry sites, it is unlikely that you’ll show up on these searches.
You will also not have control over your content and you will also lose out on branding among other things. We’ll look at those in the video below.
Ready And Willing Customers
People who searches online are more likely to seek out your local studio. Are you catching these visitors?

Why Having Your Own Web Address Is Important
And How To Get It:

Why having your own web address is important from Louisa Chan

Next Step: How To Get Your Own Web Address?


The above offer was made to VIPs and subscribers of Louisa on 12-12-2012 and has now expired. If you’d like to get the course now it is still available but is at normal fee. Just click the link above.
If you’d like to be informed of future VIP specials, just leave us your details below or here and you’ll be among the first to know. You details are safe with us and you can opt out any time.

Resources & Tips: Dec 7 2012

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LINESPACE

Christmas in Kuala Lumpur
Christmas in Kuala Lumpur, Malaysia


While we don’t have winter in Kuala Lumpur, I can still remember the thick white snow in Montreal. Fluffy and nice – but they soon turned icy slippery! 

Massage Therapists and Physiotherapists will be kept busy as people seek for massages due to winter aches and pains or a wrenched back from shoveling snow or that tumble on the ice … Ouch!

Got all your gifts yet? Ready to welcome the holidays (and the chaos)?

I’ve been working on a project that I’m super excited about and I am still bouncing off ideas in the master mind group.  It’s still in the planning stage and but next week I have some great stuff coming your way, so watch this space!

By the way, which tip did you implement last week? Are you using more images in your posts and status updates?


Marketing
Is your business taking advantage of Location Based Social Media?
I mean Foursquare. You can now Add Events To Your Business Venues.

Ran out of gift ideas for your clients this season?
How about a Special Gift Certificate via Yelp?
It’s not the same as using Groupons, we can discuss that later.

Are You Taking The Necessary Precautions For Your Business?
Online Security Basics for Small Business Websites.

Pinning photos of your studio/ clinic / office?
Here’s Pinterest Vs Facebook For Followers, Impressions and Sales.

Both Pinterest and Facebook are great for lead and traffic generation.
You may have noticed that fewer people are seeing your Facebook Posts lately.
Here are some tips on how you can run a Facebook Ad Campaign
to overcome that.

Business Building Mindset
New Distracted and Lethargic lately?
How To Avoid Shiny Objects, Black Holes, Fire Drills and Other Dangerous Distractions.

Think you are not leadership quality? Don’t underestimate yourself!
CEOs Aren’t Pre-Made, Authentic Leadership Has To Be Learned.

Farewell Mr Zig Ziglar! RIP
Great speaker teaching sales and personal development
Attitude, Not Aptitude Determines Your Altitude.


Got something cool you want to share? Just send those in.
Big, Nice surprise coming up for 12.12.12 – no, not referring to the Geminid Meteor Shower but something close ..


If you find these tips helpful and would like to also receive them as they are released as well as other training and tutorial you can leave your name and email in the box below and we’ll make sure you get your those as well.

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About Louisa Chan

Louisa is an Author, Content Strategist, Coach and Trainer. She helps you build rewarding businesses so you have the time to serve bigger purposes.

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Get in touch anytime if you would like to find out more about having public or in-house corporate training or for for coaching for online teaching or content creation.