Location Based Searches
Many use the internet to conduct searches rather than use telephone directories. Search engines such as Google, Yahoo and Bing introduced Places Pages for local businesses to describe their business nature, location, contact details online
If someone is looking for mobile marketing consultant in the Kuala Lumpur vicinity, this is what they may see – depending on where they are located when they did the search:
These search results are given more priority than organic searches (free search results) as they appear before the organic searches. And they are given more prominence with map and location, address, contact numbers, graphics and descriptions of the business.
These Google Places Pages are not limited to off line local business as some may think. Service providers should also tap into this (feel free to contact us for a portfolio of our work for our clients at the Contact Us Page).
Other things you can do with Google Local Business Listing include offering mobile coupons. You can refer to “Sticky Mobile Coupon – Are You Offering Your Clients The No-Hassle Digital Coupon?”
You can give your online searcher quite a lot of information about your business through these local search listings. This is an added avenue to showcase your business that you will want to take advantage of.
We can help you optimize your listing so you get found more easily on local searches so you rank high on the first page of local searches so you can can tap into free stream of leads. This translates into more phone calls and more foot traffic to your store and that means gaining new clients or more repeat sales. You can contact us for a free marketing review here or get regular free tips through our newsletters here.
Bear in mind that your audience is no longer using Yellow Pages to look for businesses, your local business listing on Google Places Page is in a way the new way of listing your business so you are found by your market!