Marketing For Massage Therapists
Where Do You Find New Clients?
Today if your prospects are looking for Massage Therapists who will they likely hire? Someone they already know to have stellar reputation, who not only know the massage techniques but have earned their credentials by delivering consistent quality work? Or will they be willing to try someone new and unknown to them?
How Do You Reach Out To Prospects Who Do Not Yet Know You?
If you want to widen your net and and reach new market, you will need a solid reputation backed by a strong and authentic online presence with your unique personal branding.
Your prospects need to know about you, what you stand for, your expertise area as well as what others have to say about you before they are comfortable hiring you.
So how do you Market your Massage Therapeutic Services?
Is Personal Branding for you?
What if you do not have a lot of marketing budget?
Perhaps you have tried handing out name cards at speaking events or business networking meetings. You have also tried printing flyers and advertising on yellow pages. But these do not seem to tell others much about you except standard static information like your opening hours, certification and maybe specialty area. Your prospects want to know the kind of person you are before they sign up with you.
Digital Marketing For Massage Therapists?
You hear the term digital marketing or online media and you wonder if that is something that could help you brand yourself online and build a reputation for your values.
Digital marketing or online marketing has worked well for many. Here’s why:
- 91% of netizens use search engine* to search for information (looking for services; massage therapists in your case)
- 50% online “purchases” preceded by internet search – they research the therapists they found and check them out to see if there is a fit
- 74% of internet users perform local searches (Kelsey Group)
- 90% of online searches result in offline purchases (ComScore)
Here’s What It Means
The tells us that there is your market is looking for you online, whether it is on Google, Local Search or LinkedIn. And if you want to show up in their world, you would need to plant your presence where they are looking for you.
Since there are so many other massage therapists on Facebook, LinkedIn, YouTube Or Google+ Local Places, you want to not only show up and be found, you want to stand out from the rest with your online personality. You want to show your market that you have the certification, skills, experience as well as the enthusiasm, “likeability” and trustworthiness.
Your blog posts, status updates as well as how you interact with others online will all contribute to your online avatar, your personal branding.
If you are thinking of using online media to brand or market your Massage Therapeutic practice here’s what you’ll need to do. In order of sequence you need to:
1 – Set up a presence online, you need to be easily found where your patients are looking for you. So you do need to know where to claim your space for the best results instead of showing up on places where your marketing is not likely to be looking for you.
2 – Show up and be readily visible where and when you are searched. If you have a presence (and so does a million other people) but you are not standing out then you are likely to be passed over – it’s just as good as not having a presence.
3 – Show up friendly to your client’s experience. Today there are 5.2 billion people with mobile phones, a big chunk of them are searching for information on line using mobile devices. If your website is not mobile friendly (if takes takes more than 3 seconds to load or show up with tiny fonts and complicated navigations) you are not going to stand a good chance of being contacted. Your online presence needs to be mobile ready.
4 – Show case your expertise and personality in the massage therapy field. It’s great to give a smashing first impressions but you online content (blog posts, articles, videos, audios) and online avatar must also be able to stand the test of quality, recency and relevance to your audience. A consistent stream of blog posts and status updates tell a lot about your values and expertise; you online avatar.
5 – Keep in contact with them and continue to communicate with them if your market choose to contact you and seek you out. A common and effective way to do that is via emails but with their permission (not spamming). This allows you to build a relationship with your prospect and be in their radar when they need your service or expertise.
Purely collecting contacts will not help you grow your business. It’s connecting with and building relationships with your network that will increase your exposure and online authority.
Once they contact you or pay you a visit, you can continue to follow up with them using traditional marketing for massage therapists. Online marketing serves as an additional channel to bring you ready stream of clients; it does not replace your offline marketing efforts.
You Can Attract New Prospect By Build A Strong Branding Online. More people are turning to online and mobile searches and if you want to go where the market is you will do well to add that marketing channel to your Massage Therapeutic center.
At Louisa Chan and Partners, we specialize in helping massage therapists grow their business through online marketing. More free tips and resources on marketing for chiropractors are available through our free online video based training for Massage Therapy here.