You may be aware that LinkedIn has members in 200 countries and supports up to 24 languages on its platform.
No, it does not translate your primary profile into 23 other languages.
But if you are fluent in another language, you could set up your profile in that language. [Read more…]
This is not a new flag. No.
But it does attempt to show diversity being embraced.
Relationships are formed when there’s connection.
And that can happen when we try to enter each other’s world. [Read more…]
Have you seen the squiggly characters on some LinkedIn primary profiles?
You have one chance to make an impactful first impression and two seconds to do so.
What better way to connect with your web visitors than to communicate with them in their native language? [Read more…]
Should you or shouldn’t you?
Do you go ahead first and say sorry later if that’s required? Or do you inquire first so you don’t offend others?
Ask for permission first or forgiveness later?
Does it surprise you that random people will send you promotional material and end the email with “you are receiving this because we both belong to the same LinkedIn group…”
But fear not, here’s your Mid Week Boost featuring
I was just talking with a client about how she can gain reputable online visibility with LinkedIn Publishing. [Read more…]
You’ve been invited to speak at an international business networking event.
No, not literally, but close enough.
Only in this case, your message will stay on after you’ve completed your speech and come off the podium.
And your voice will be heard through the power of your pen. [Read more…]
Authenticity and Credibility
Two Key Factors Very Important to prospects and clients. Some people are weary of who they meet online and rightly so. It is therefore important that you show yourself as an authentic and professional Online in order to attract prospects and clients.
How do you do that?
Set up a LinkedIn Account. You want a presence on this professional platform.
1 – Photo. On your LinkedIn Profile put up a recent professional photo. I have seen creative photos or photos of people carrying their child or pet. These don’t work well on LinkedIn. Not having a photo does not work either.
People like to know who they are dealing with, they like to have a face behind the screen. If you have a happy photo that shows you up as approachable and professional, put that up on your profile – that is the first thing anyone will see.
2 – Start Collecting Endorsement and Testimonials. When you have done a good job, do not be shy to reach out to your students or parents of the students or the manager of the organization you work with and ask for an endorsement or recommendations.
On LinkedIn this is powerful, because recommendations are given with the person’s real identity and it cannot be written or composed by the receiver – the way it is sometimes done on websites.
These comments are perceived to be more genuine and they are attached to a real person whose background you can check up on line.
How To Endorse Skills On LinkedIn?
A – The person would need to have a LinkedIn account.
B – She would need to be connected to you.
C – She needs to click on the yellow “Endorse” button for a skill that she wants to endorse you for (as shown in the diagram above). This pops up when your profile is viewed.
How To Recommend Someone On LinkedIn?
In order o Recommend you your student would need to scroll down toward the end of your profile and look for the Section with the world Recommendations (as shown in the diagram below).
She would need to write a sentence or two to describe what she is recommending you for, in what capacity she is giving that recommendation and so on. LinkedIn will guide her in writing the comment and once that is done, they can send that to you for “approval“. By approving this recommendation will show up on your profile. Otherwise it will not.
As you build your online authority and credibility, you will eventually be seen as the expert in your field and people will come to seek out your service.
In the next week or so I will be talking about other important things you must have and do if you were to start your own business. Watch this space.
What is your favorite way of building online credibility and authority? Leave us your comments below or get in touch if you have any additional questions.
New LinkedIn Profile Layout Calls For Careful Profile Set Up
LinkedIn has been going through lots of changes and enhancement recently. Besides offering company pages for everyone, it is also rolling out the new LinkedIn profile for individual professionals.
You don’t have to do anything to get the new LinkedIn profile. You can request to be given the profile earlier and you will be put in a queue LinkedIn is rolling it out in stages to the different account holders.
While the layout has changed significantly and some applications will no longer be supported, with the new profile the importance of setting up an effective profile is still and ever more important.
I was a little disappointed to find out that I can no longer feed my blog posts to my LinkedIn homepage. But I get to keep the slideshare application since LinkedIn has bought over slide shares. With the new design it is more important to fill up your profile effectively so you can attract new contacts and build relationships.
Using LinkedIn Correctly? Occasionally I still get invites by people on LinkedIn who do not have a photo and who have no write up on their profile . And 98% of the invites is sent using the generic message provided by LinkedIn. And many times the new contacts do not respond to the “thank for connecting” message I send back.
It is also not unusual to receive long sales pitch from new connections who have not taken time to build relationships. So I thought I will do the free training on LinkedIn again. LinkedIn is not a place to collect emails for spamming. It is a Professional Networking site.
In the video here I will show you what my free LinkedIn training will help you achieve. You will see the old LinkedIn profile layout, but the psychology of how an effective LinkedIn profile still holds true. In fact the new profile forces you to think about your write up and your copy. So here’s a preview video that tells you what you can expect from the 60-minutes Free online video training on LinkedIn.
What You Will Learn From The Free Training
On LinkedIn For Professionals
Here’s how you can sign up for the Free 60-minute training on LinkedIn Just Click Here To Register and we’ll send you the details.
If you don’t have the time or resources to join all the global trade fairs, exhibitions or business networking events and conferences to promote your business you could try joining LinkedIn.
What is LinkedIn?
It is not the biggest or hottest social media platform. But it is the world’s largest professional networking site where 165 million active business decision makers connect and network. These professionals make at least 107,000USD a year and are willing to invest in solutions that solve their problems.
What Do People Use LinkedIn For?
Professionals typically join LinkedIn because they want to:
- Connect with other Professionals in the industry for potential business ventures
- Reconnect with ex-colleagues or course mates and exchange business ideas
- Get introduced to new contacts for potential new ventures
- Look for specialists or experts for an issue they want to solve
- Get found and show case their own expertise or businesses
It is obvious that people come to LinkedIn with a business frame of mind. They are looking to do business on LinkedIn. Are they going to find you there?
According to Hubspot
LinkedIn is said to generate the highest visitor-to-lead conversion rate; 3 times higher than Twitter or Facebook. It is the best social networking site for getting more new contacts for your business; sometimes referred to as lead generation.
LinkedIn is especially important for B2B
If you are a chiropractor, a massage therapist or a wellness practitioner looking for corporate clients i.e. you want to help clients from a sports association or people from a particular company, then this is the place for you to be found by corporate personnel looking for your expertise.
Here’s a FREE LinkedIn report I put together that will help you set up an optimized profile on LinkedIn. It will show you:
- Why you need to be on LinkedIn
- How to get found and show up on LinkedIn
- How to grow your connection effectively and professionally