You hear that 93% of B2B marketers are using some form of content marketing.
10% of these are reported to increase budget for content marketing this year. Looks like everyone is talking about content these days.
So you started a blog site and post “content”.
“Content Marketing” is a term you hear often now. But what is it? What has content got to do with marketing? And why should your business pay attention to it?
If you have these questions, tune in on Friday to the Business Radio Station and listen to BFM Radio’ conversation with Louisa Chan.
Slides and presentations.
Something that you use everyday as a trainer, teacher or speaker.
Today, you have one more reason to use Slideshare.
Slideshare has a user base of 60 million users and it allows you to upload presentation slides, pdfs, and videos.
Using the internet to promote your business?
So you put up a Facebook Fan Page and a website. Perhaps you also set up more social media accounts. And you wait.
Nothing happens. [Read more…]
Ever wonder how you can promote your business without being a pushy marketer?
Just Be Yourself.
This post from Google Plus shows you what great marketing skills you already have as an trainer, coach or educator. [Read more…]
So you believe in Content Marketing, and you will be using more of it along with 93% of B2B marketers (according to CMI).
But what kinds of media work best for your content right now? And what tools do you need to create these kinds of content?
Without a doubt, visual content rules. Colorful images, infographs, memes and animated gifs are readily shared on social media and blog posts.
What are the popular media used for visuals and what free tools are available to you? [Read more…]
Everyone Can Have A Platform
The Internet provides an enormous and affordable platform for coaches, teachers and trainers to amplify their message using online media.
Businesses too are using content in blog posts, videos and articles to market their products and services.
But before you stand on the platform and blast your message, you’ll want to know how to create content that are interesting to and consumed by your audience. [Read more…]
If your business depends on website traffic, then you know how important it is to be consistently producing content that your audience is interested in, content that informs and educates.
Small business owners and solo-preneurs often wonder, “What should I write about that’s relevant to my market?” “What do my followers want to know about?”
If you too are finding it hard to come up with ideas for producing relevant and useful articles or videos for your market, read on. [Read more…]
Not every small business can air ads on Super Bowl, the most watched event of the year in the US. And not every business can have that hefty ad cost picked up by Intuit.
Yet businesses are spending on expensive ads everyday. Are these producing the desired results?
Is there a way to promote your business more effectively? [Read more…]